meetup 18 presentation vc pitching 101 silicon halton - apr 13 2011
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VC Pitching 101
Philip NeukomProfit Analytics Inc.
neukomp@profitanalytics.com
Silicon Halton, Meetup #18
April 12, 2011
1 Preparation 2 Approaching
3 The Pitch
1 Preparation
Know the process
Research the VCs
Prepare the Documentation
The process
The VC
The VC business model
The funding journeyGoogle: “Rick Segal” VC Process
How long does it take
Research the VCs
Who has $ to invest?
What type of deals do they do?
Who have they funded?
What expertise do they bring?
Prepare the Documentation
Concept pitch (1 sentence)
Elevator Pitch (< 100 words)
Pitch Deck (10-12 slides)
Business plan (short & sweet)
Exec Summary
2 Approaching
Get an introduction
Go direct
NDA
Get an Introduction
Why get an introduction
Who should introduce you
How do I find someone to introduce me
If all else fails go direct
Find events where you ll “run” into the VC
Check their blogs
Pick up the phone
Send an email
NDA
Don t ask for one – investors won t sign one
Don t put up a barrier to getting a meeting
3 The Pitch
"Be clear. Be brief. Be seated."
Be clear
Create interest and a conversation
Focus on the business (not technology and not on you):
Market/Problem
Product/Solution
Target Customer/Ideal Customer/Who writes cheque
How we make money
No jargon
Template – Google: “David Cowan” bvp pitch template
Be brief
Be seated
Thank you!
Philip Neukom
neukomp@profitanalytics.com
www.ProfitAnalytics.com
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