media planning and capacity development for international ngo's, pt. 1

Henry Tenenbaum

What IS Media?

How can you use media?

Introduction to messaging for media.

The answer used to be simple:The answer used to be simple:

Not anymoreNot anymore

Our process:Our process:

• Identify and evaluate available mediaIdentify and evaluate available media

• Create media plan Create media plan

• Develop media capacity as neededDevelop media capacity as needed

Personal RecommendationPersonal Recommendation

Personal RecommendationPersonal Recommendation

INEFFICIENT

EXPENSIVE

UNCONTROLLABLE

IMPRACTICAL

Identify Audience and Desired

Outcome

Compare Media Strengths in Context

Assess Your Current Media Competence

and Influence

Select Media: Video, Audio, Print, Social, word-

of-mouth

Craft Strategy For Those Media

Create and Disseminate Apply Influence

1) Desired Audience and Outcome

2) Identify the Right Media

3) Craft Content for Those Media

4) Create/Distribute Content

5) Measure and Evaluate

Identify Audience and Desired

Outcome

Compare Media Strengths in Context

Assess Your Current Media Competence

and Influence

Select Media: Video, Audio, Print, Social, word-

of-mouth

Craft Strategy For Those Media

Create and Disseminate Apply Influence

Identify Audience and Desired

Outcome

Compare Media Strengths in Context

Assess Your Current Media Competence

and Influence

Select Media: Video, Audio, Print, Social, word-

of-mouth

Craft Strategy For Those Media

Create and Disseminate Apply Influence

Identify Audience and Desired

Outcome

Compare Media Strengths in Context

Assess Your Current Media Competence

and Influence

Select Media: Video, Audio, Print, Social, word-

of-mouth

Craft Strategy For Those Media

Create and Disseminate Apply Influence

Murakoze!Thank You!

• Henry Tenenbaum