media futures 09 - the big story engine

The big story engineFabio Sergio

Media Futures 09 | July 2009

© 2009 frog design. confidential & proprietary. July 2009Media Futures 09  The big story engine 2

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my two patron saints

for the next 15 minutes

Guillermo del Toro (right)

Guillermo del Toro, Wired Magazine, 2009

“In the next 10 years, we're going to see all the forms of entertainment melding intoa single-platform ‘story engine’.

The moment you connect creative output with a public story engine, a narrativecan continue over a period of months or years.”

Clay Shirky | www.shirky.com

Clay Shirky, TED, 2009

“In a world where media is global, social, ubiquitous and cheap media is less and less about crafting a single message to be consumed by individuals, and is more and more a way of creating an environment for convening and supporting groups.”

big changes

big stories

big engines

big screens

big changes

printing press

two-way communication

physical encoding of “rich” media

over the air broadcast

Clay Shirky, TED, 2009

“...curious asymmetry.The media that's goodat creating conversationsit's no good at creating groups, and the media that's goodat creating groups is no goodat creating conversations.”

printing press

two-way communication

physical encoding of “rich” media

over the air broadcast

internet

big stories

sushi media

in the attention economy

stories are bigger, longer

and stretch across channels

internet

many to many communication

consumers = producers

(digital) media osmosis

media have become places

to have conversations on

big engines

Sony PS3 | www.playstation.com

© 2009 frog design. confidential & proprietary. July 2009Media Futures 09  The big story engine

TV BlobBox| www.tvblobbox.com

but of course....

the box is (semi) irrelevant

the software is the experience

in other words...

they’ll buy cool hardware

come for quality content

and stay for the service

big screens

even the TV is finally changing

(it’s that snack thing again)

Intel

Intel | www.intelconsumerelectronics.com

frog design | T-Room Concept

but....

Clay Shirky, TED, 2009

“In a world where media is global, social, ubiquitous and cheap media is less and less about crafting a single message to be consumed by individuals, and is more and more a way of creating an environment for convening and supporting groups.”

social

ubiquitous

cheap

mobile

the third screen,

the personal screen,

the social screen

introducing tvChatter

view live social commentary about your favorite TV shows as they’re being broadcasted

coming soon to a screen near you...

www.tvchatterapp.com