mc kay overview nov 2012

1

Q: Tell me about Tom McKay?

A: He turns ideation into profitable execution

He’s accelerated in CPG Sales & Marketing

• Director of Trade Marketing, Shoe Care

• Director of Sales Operations: Target & Walmart

• Director of Sales Ops: Target, Drug & New Business - U.S.

• Div. Sales Manager: traditional & non-traditional trade channels

• Product/ Consumer Marketing: P&L & agency responsibility

• TLC Consulting: Air Care Go To Market Strategy for C-Stores

• Sr. Customer Marketing Mgr: liaison between brands, promos & sales

• Assoc. Dir Business Development: P&L and people responsibility

• Trade Promotions/ Merchandising Mgr: all trade channels

• Regional & National Account Manager / Trainer

• Field Sales Manager: direct and indirect account responsibility in FDM & trainer of new hires

• Regional Sales Coordinator & Sales Manager: traditional & non-traditional channels

TLC Consulting: U.S. Go to Market Strategy for Sunscreen

• Vice President of Shoe & Apparel Care Business Units

He’s dedicated, has balance

and volunteers

He takes the steps to learn more

• Undergraduate Studies

• Graduate Studies

4.0 GPA

Student / Athlete, Soccer Scholarship

All District Varsity Soccer Player

Head JV Soccer Coach

He’s led New Product Development

He knows what it takes to successfully launch in all types of trade channels;

Grocery, Drug, Mass, $, Club, Convenience, Department, Sporting Goods & Outdoor Stores

He has a passion for brand activation

He’s experienced in temporary and permanent solutions

that effectively introduce the brand to shoppers

This introduction is very important when

70% of brand selections are made in store

He’s created and helped execute

Successful Co-Marketing Events

The results benefited all

stakeholders: shopper

+ retailer + company

He led the integration of category, brand equity, business objectives

with customer priorities to drive profitable sales & market share

He has received National Recognition,

Individual and Team Awards for excelling

Featured in

BRANDWEEK

Kellogg’s

Top

Individual

Award

Kellogg’s Top

Team Award

Featured in

POP Issue

Top

C-Store

News

Award

Vendor of

Year Awards at

Sara Lee HBC

Sara Lee HBC

President’s Award

& Top Team Awards

Summary

He has over 20 successful years of CPG experience in Sales and Marketing leadership roles.

He’s grown strategic business units and high profile accounts in traditional & non-traditional trade channels.

He’s led co-marketing development, new product introductions, brand activation and consulting assignments with flawless execution.

He’s successfully managed people, brokers, agencies and P&Ls.

Reach Tom at: seamus.t.mckay@gmail.com