maximize google grants for non-profits

Maximize Google Grants For Non Profits

Google Grant - YouthAids.org

• 500 – 100 Visitors Monthly to 18,000 – 20,000

• Qualified for Additional Funds• Improved CTR & User Metrics

Google Grants

•Fundraising•Recruiting•Outreach

Maximize Google GrantWhat Does It Mean?

Google Grants

Google Grants

• Use All Funds• Qualify to Receive

More• Maximize Visitor

Quality• Convert Visitors• Develop Intelligence• Support Initiatives

Maximize the GrantWhat Does It Mean?

Most Qualifying Nonprofits are Using Less Than Half of their Grant!

Google Grants

• Mission• Audience• Sample Ad• Sample Keywords• http://services.google.

com/googlegrants/application

Applying For The Google Grant

 There is no set end date for your grant and no need to re-apply at any time.

Google Grants

• Commercial Non-Profits

• Credit Counseling• Membership

Benefits (Networking, Alumni, etc.)

Who Does Not Belong?

• Portals and Directories• Political/Lobbying Content • Religious Content• Google AdSense• Car/Boat/Real Estate Donation• Entirely Fee-Based Programs.

• User Behavior Metrics• Conversion Goals

Maximize Visitor Value

Google Grants

• Define Desired Action• Create Thank You

Page• Set Thank You Page as

Goal in Google Analytics

Easy To Track Goals With Google Analytics

Google Grants

• Marketing Personas• Keyword Research• Match Types• Search Taxonomy

Targeting

Google Grants

Google Grants

Google Grants

Google Grants

• Match Visitor’s Intention

• Clear Value Propositions

• Use Keywords in Title

• Always Be Testing

Attract Them With Great Ad Copy!

Google Grants

• Mandatory Monthly• CTR• Conversion Tracking• Keyword Expansion

Ongoing MonthlyManagement It’s a Lot of Work!

Google Grants

Google Grants

Google Grants

Quality Score for 1 Keyword Affects The Entire Account

Google Grants

• Blog Posts• Videos• Contests• Other Websites

(w/ permission)

Get Creative – Support Various Initiatives

Google Grants

• Use Existing Budget• Use Google Analytics• Submit Online

Application• http://services.google.

com/googlegrants/addlsrvcs

Qualify To Receive Even More!

 Demonstrate effective use of Adwords budget at or above $9,000 for at least 3 consecutive months.

To qualify for $40,000 monthly grant.

Google Grants

Contact:

Eric WernerInteractive Marketing Specialistewerner@northridge.comDirect: 404.754.5694