masterclassing: contextual marketing for digital retail

Contextual Email MarketingFor Digital Retail

Movable Ink is a contextual experience engine that empowers marketers to connect with their customers as they move seamlessly between moments, places, and devices.More than 350 innovative brands including eBay, Finish Line, Macy’s, and Saks Fifth Avenue use Movable Ink to Market in the Moment.

Agenda1. What is Contextual Marketing2. Why Brands Need to Think Context3. Context in Action

Why Context Matters

Successful marketing is based on trust,but for many consumers that trust is broken.

The average Internet visitor sees more than 1,700 banner ads a month but click-through rates are around 0.1%

of visitors spend fewer than 15 seconds on your website

55%

of customers don’t trust emails from companies

78%

of customers don’t trust ads on websites

87%

of customers don’t trust ads in any channel

67%

Contextual email marketing can

increase that return by more

than double.

Contextual Email Marketing ROI

Email Marketing Is the Gold Standard for ROIFor every $1 spent on email marketing, the average return is $44.251

Source: Email Expert

88%of Americans use

their phones for email

Provides utility Boosts engagement

& ROI

Offers a great customer

experience

Contextual Marketing

Context in Action: 10 Ways to Add Context to Email

Personalization1

Location2

App / Device Targeting

3

231% lift in click-

to-download

Real-Time Testing & Optimization

4

114% lift in CTR for

winner

Weather Targeting

5

Real-Time Inventory

6

Time-Targeted Offers

7

Custom Apps with APIs

8

Social Integration

9

Live Polling

10

Today, email marketing is about customer experiences, not

campaigns.

Ready to get started?To learn more or schedule a consultation

visit movableink.com