contextual web
DESCRIPTION
digieco 세미나 발표 자료TRANSCRIPT
![Page 1: Contextual Web](https://reader033.vdocuments.mx/reader033/viewer/2022061300/54c8a2284a795958328b4587/html5/thumbnails/1.jpg)
09. 11. 17.mobizen
The Next Web Is Contextual
Web
![Page 2: Contextual Web](https://reader033.vdocuments.mx/reader033/viewer/2022061300/54c8a2284a795958328b4587/html5/thumbnails/2.jpg)
Please, Call Me ‘mobizen( 모비즌 )’.
Mobizen Means ‘Mobile + Netizen’.
Not Mobigen.
Don’t Call Me 모비젠 .
![Page 3: Contextual Web](https://reader033.vdocuments.mx/reader033/viewer/2022061300/54c8a2284a795958328b4587/html5/thumbnails/3.jpg)
http://www.mobizen.pe.kr
http://talk.mobizen.pe.kr
http://tumblr.mobizen.pe.kr
http://meta.mobizen.pe.kr
http://mobizen.tossi.com
http://twitter.com/mobizenpekr
![Page 4: Contextual Web](https://reader033.vdocuments.mx/reader033/viewer/2022061300/54c8a2284a795958328b4587/html5/thumbnails/4.jpg)
My History
![Page 5: Contextual Web](https://reader033.vdocuments.mx/reader033/viewer/2022061300/54c8a2284a795958328b4587/html5/thumbnails/5.jpg)
I Love To Play Guitar.
![Page 6: Contextual Web](https://reader033.vdocuments.mx/reader033/viewer/2022061300/54c8a2284a795958328b4587/html5/thumbnails/6.jpg)
My Hobby Is…
![Page 7: Contextual Web](https://reader033.vdocuments.mx/reader033/viewer/2022061300/54c8a2284a795958328b4587/html5/thumbnails/7.jpg)
I Know This Kind Of Story Is Boring.
![Page 8: Contextual Web](https://reader033.vdocuments.mx/reader033/viewer/2022061300/54c8a2284a795958328b4587/html5/thumbnails/8.jpg)
I want something
special.
I am not interested
in you.
I want to get in-formation.
![Page 9: Contextual Web](https://reader033.vdocuments.mx/reader033/viewer/2022061300/54c8a2284a795958328b4587/html5/thumbnails/9.jpg)
I am not interested
in you.
What is something special?
It must be information.
I want something
special.
I want to get in-formation.
![Page 10: Contextual Web](https://reader033.vdocuments.mx/reader033/viewer/2022061300/54c8a2284a795958328b4587/html5/thumbnails/10.jpg)
We Missed Something.
![Page 11: Contextual Web](https://reader033.vdocuments.mx/reader033/viewer/2022061300/54c8a2284a795958328b4587/html5/thumbnails/11.jpg)
IT isInformation Technology.
![Page 12: Contextual Web](https://reader033.vdocuments.mx/reader033/viewer/2022061300/54c8a2284a795958328b4587/html5/thumbnails/12.jpg)
아이는 어떻게 생기나요 ? From 지식 iN
http://www.itviewpoint.com/91749
![Page 13: Contextual Web](https://reader033.vdocuments.mx/reader033/viewer/2022061300/54c8a2284a795958328b4587/html5/thumbnails/13.jpg)
Information IsMobile’s Weak Point.
![Page 14: Contextual Web](https://reader033.vdocuments.mx/reader033/viewer/2022061300/54c8a2284a795958328b4587/html5/thumbnails/14.jpg)
What Is The Most ImportantIn The Picture?
![Page 15: Contextual Web](https://reader033.vdocuments.mx/reader033/viewer/2022061300/54c8a2284a795958328b4587/html5/thumbnails/15.jpg)
Informations
RelationTime
Location WhoHow
With Who
Prehistory
Feel
Status
We Follow Only This Amount.
![Page 16: Contextual Web](https://reader033.vdocuments.mx/reader033/viewer/2022061300/54c8a2284a795958328b4587/html5/thumbnails/16.jpg)
The Change Is Fast,
From Content To Context,
From Collection To Connection.
![Page 17: Contextual Web](https://reader033.vdocuments.mx/reader033/viewer/2022061300/54c8a2284a795958328b4587/html5/thumbnails/17.jpg)
“Collecting Data Is Less Valuable Than
Connecting People”
- Sean Parker, Web 2.0 Summit
![Page 18: Contextual Web](https://reader033.vdocuments.mx/reader033/viewer/2022061300/54c8a2284a795958328b4587/html5/thumbnails/18.jpg)
Q. What Else You Were DoingWhile Online?
- Source : Microsoft
Online Is Not a Stand-Alone Activity.
![Page 19: Contextual Web](https://reader033.vdocuments.mx/reader033/viewer/2022061300/54c8a2284a795958328b4587/html5/thumbnails/19.jpg)
Share Of All Internet ActivityIn A Week Day.
- Source : Microsoft
![Page 20: Contextual Web](https://reader033.vdocuments.mx/reader033/viewer/2022061300/54c8a2284a795958328b4587/html5/thumbnails/20.jpg)
- Image Source : Nokia
![Page 21: Contextual Web](https://reader033.vdocuments.mx/reader033/viewer/2022061300/54c8a2284a795958328b4587/html5/thumbnails/21.jpg)
Mobile Leads The Contextual Web.
![Page 22: Contextual Web](https://reader033.vdocuments.mx/reader033/viewer/2022061300/54c8a2284a795958328b4587/html5/thumbnails/22.jpg)
Why Change?
Most PersonalGadget Ever!
Faster Networks, Flat-rates,Fewer Walled Gardens,Better Interoperability.
Advanced FeaturesAnd Capabilities.
- http://CEnriqueOrtiz.com
![Page 23: Contextual Web](https://reader033.vdocuments.mx/reader033/viewer/2022061300/54c8a2284a795958328b4587/html5/thumbnails/23.jpg)
![Page 24: Contextual Web](https://reader033.vdocuments.mx/reader033/viewer/2022061300/54c8a2284a795958328b4587/html5/thumbnails/24.jpg)
Social
Location
Real Time
Discovery
![Page 25: Contextual Web](https://reader033.vdocuments.mx/reader033/viewer/2022061300/54c8a2284a795958328b4587/html5/thumbnails/25.jpg)
Let’s See the SNS, First.
![Page 26: Contextual Web](https://reader033.vdocuments.mx/reader033/viewer/2022061300/54c8a2284a795958328b4587/html5/thumbnails/26.jpg)
In Korea, It’s Easy To UnderstandWhat SNS Is.
![Page 27: Contextual Web](https://reader033.vdocuments.mx/reader033/viewer/2022061300/54c8a2284a795958328b4587/html5/thumbnails/27.jpg)
![Page 28: Contextual Web](https://reader033.vdocuments.mx/reader033/viewer/2022061300/54c8a2284a795958328b4587/html5/thumbnails/28.jpg)
두레 , 동창회 ,
계 , 예비군 (?)
제 15 회 동창회 모임 안내
![Page 29: Contextual Web](https://reader033.vdocuments.mx/reader033/viewer/2022061300/54c8a2284a795958328b4587/html5/thumbnails/29.jpg)
Community Is Not Equal To SNS.
![Page 30: Contextual Web](https://reader033.vdocuments.mx/reader033/viewer/2022061300/54c8a2284a795958328b4587/html5/thumbnails/30.jpg)
‘Individual Relation’Is The Most Important In SNS.
![Page 31: Contextual Web](https://reader033.vdocuments.mx/reader033/viewer/2022061300/54c8a2284a795958328b4587/html5/thumbnails/31.jpg)
- Source : ABI Research
Mobile SNS User’s Trend
Latin America
Asia-Pacific
Middle East/Africa
W. Europe
North America
![Page 32: Contextual Web](https://reader033.vdocuments.mx/reader033/viewer/2022061300/54c8a2284a795958328b4587/html5/thumbnails/32.jpg)
- Source : eMarketer.com
SNS AD. Market Size Is Bigger.
![Page 33: Contextual Web](https://reader033.vdocuments.mx/reader033/viewer/2022061300/54c8a2284a795958328b4587/html5/thumbnails/33.jpg)
Relation
Service(Blog, PIMS, Message)
Wireless(LBS, SMS, Linkage)
Channel(Web, IM, E-mail)
PCD
(Personal Context Distribution)
Mobile SNS
![Page 34: Contextual Web](https://reader033.vdocuments.mx/reader033/viewer/2022061300/54c8a2284a795958328b4587/html5/thumbnails/34.jpg)
Winner Takes Everything.
70%
67%
![Page 35: Contextual Web](https://reader033.vdocuments.mx/reader033/viewer/2022061300/54c8a2284a795958328b4587/html5/thumbnails/35.jpg)
Mobile User More Likely To Tweet.
14%10%
20%
30%
% o
f In
tern
et
Use
rs
0%
25%
6%8%
Dec. 08 Sept. 09
Wireless Tethered
- Source : Pew Internet & American Life Project Surveys
![Page 36: Contextual Web](https://reader033.vdocuments.mx/reader033/viewer/2022061300/54c8a2284a795958328b4587/html5/thumbnails/36.jpg)
- Source : Pew Internet & American Life Project Surveys
10%
20%
30%
% o
f In
tern
et
Use
rs
0%
More Device, More Likely To Tweet.
40%
50%
One Two Three Four or more
Use Twitter
10%
19%
28%
39%
![Page 37: Contextual Web](https://reader033.vdocuments.mx/reader033/viewer/2022061300/54c8a2284a795958328b4587/html5/thumbnails/37.jpg)
- Source : David Mc Lure
Social Is Not Just Service, Is a Platform.
![Page 38: Contextual Web](https://reader033.vdocuments.mx/reader033/viewer/2022061300/54c8a2284a795958328b4587/html5/thumbnails/38.jpg)
- Source : Pear Analytics LLC
Tweets Category
![Page 39: Contextual Web](https://reader033.vdocuments.mx/reader033/viewer/2022061300/54c8a2284a795958328b4587/html5/thumbnails/39.jpg)
- Graph from TweetStats
![Page 40: Contextual Web](https://reader033.vdocuments.mx/reader033/viewer/2022061300/54c8a2284a795958328b4587/html5/thumbnails/40.jpg)
Every SNS Posts Are Good Raw Data.
![Page 41: Contextual Web](https://reader033.vdocuments.mx/reader033/viewer/2022061300/54c8a2284a795958328b4587/html5/thumbnails/41.jpg)
Contextual WebNeeds Raw Data.
![Page 42: Contextual Web](https://reader033.vdocuments.mx/reader033/viewer/2022061300/54c8a2284a795958328b4587/html5/thumbnails/42.jpg)
Yes, Location Is A Good Raw Data.Let’s Talk About LBS.
![Page 43: Contextual Web](https://reader033.vdocuments.mx/reader033/viewer/2022061300/54c8a2284a795958328b4587/html5/thumbnails/43.jpg)
2008 2013
48(73.8%)
이통사 기반 LBS 매출기타 LBS 매출
17(26.2%)
( 단위 : 천만달러 )
- Source : Frost & Sullivan, ABI Research
LBS Revenue
300(37.5%)
500(62.5%)
![Page 44: Contextual Web](https://reader033.vdocuments.mx/reader033/viewer/2022061300/54c8a2284a795958328b4587/html5/thumbnails/44.jpg)
Important Functions Consumers Want To Have On Most
Frequently-Used Mobile Devices
- Source : Mobile Entertainment Platforms and Services
![Page 45: Contextual Web](https://reader033.vdocuments.mx/reader033/viewer/2022061300/54c8a2284a795958328b4587/html5/thumbnails/45.jpg)
- Source : Gigaom
![Page 46: Contextual Web](https://reader033.vdocuments.mx/reader033/viewer/2022061300/54c8a2284a795958328b4587/html5/thumbnails/46.jpg)
Location Gives The Physical Relation.
![Page 47: Contextual Web](https://reader033.vdocuments.mx/reader033/viewer/2022061300/54c8a2284a795958328b4587/html5/thumbnails/47.jpg)
WPSWPS
RTLSRTLS Geo IPGeo IP
Geo TagGeo TagTower IDTower ID
Local Information
SNS
PCD
Circumference Info
Transportation
Travel
Map
Search
A-GPSA-GPS
BluetoothBluetooth
![Page 48: Contextual Web](https://reader033.vdocuments.mx/reader033/viewer/2022061300/54c8a2284a795958328b4587/html5/thumbnails/48.jpg)
Local vs. Map
![Page 49: Contextual Web](https://reader033.vdocuments.mx/reader033/viewer/2022061300/54c8a2284a795958328b4587/html5/thumbnails/49.jpg)
LBS Subscribers By Application
People & Pet Tracking
Game & Recreation
Navigation & Map
Infotainment
Enterprise
Community
- Source : ABI Research
![Page 50: Contextual Web](https://reader033.vdocuments.mx/reader033/viewer/2022061300/54c8a2284a795958328b4587/html5/thumbnails/50.jpg)
- Source : STRABASE
Restaurant
SNS & Find buddy
Share Picture
Munch, urbanspoon,Vincinity, where
AirMe, NearPicsMobile Flickr, SnapMyLife
Loopt, Whrrl,Limbo, Zintin
News & Weather
Travel
Movie
AP Mobile News,iCoMo News,Fizz Weather
BoxOffice, Showtimes,OneTap Movies
Hotels.com, G-ParkTravelocity,iTrans-PATH
![Page 51: Contextual Web](https://reader033.vdocuments.mx/reader033/viewer/2022061300/54c8a2284a795958328b4587/html5/thumbnails/51.jpg)
We Can use Location in Mobile Web.
![Page 52: Contextual Web](https://reader033.vdocuments.mx/reader033/viewer/2022061300/54c8a2284a795958328b4587/html5/thumbnails/52.jpg)
위치정보보호법 , Since 2005. 07. 28.
![Page 53: Contextual Web](https://reader033.vdocuments.mx/reader033/viewer/2022061300/54c8a2284a795958328b4587/html5/thumbnails/53.jpg)
Evolution to Discovery
![Page 54: Contextual Web](https://reader033.vdocuments.mx/reader033/viewer/2022061300/54c8a2284a795958328b4587/html5/thumbnails/54.jpg)
![Page 55: Contextual Web](https://reader033.vdocuments.mx/reader033/viewer/2022061300/54c8a2284a795958328b4587/html5/thumbnails/55.jpg)
Total Revenues From Mobile Search
- Source : Juniper Research
![Page 56: Contextual Web](https://reader033.vdocuments.mx/reader033/viewer/2022061300/54c8a2284a795958328b4587/html5/thumbnails/56.jpg)
Total Revenues From Mobile Search
- Source : Juniper Research
Are You Sure?
![Page 57: Contextual Web](https://reader033.vdocuments.mx/reader033/viewer/2022061300/54c8a2284a795958328b4587/html5/thumbnails/57.jpg)
We Love To Search ‘ 맛집’ .
![Page 58: Contextual Web](https://reader033.vdocuments.mx/reader033/viewer/2022061300/54c8a2284a795958328b4587/html5/thumbnails/58.jpg)
Stop Guessing!
![Page 59: Contextual Web](https://reader033.vdocuments.mx/reader033/viewer/2022061300/54c8a2284a795958328b4587/html5/thumbnails/59.jpg)
2008, Yahoo! Top Mobile Searches
1. MySpace2. Facebook3. Craigslist4. Movies
5. Weather6. Olympics
7. The Dark Knight8. Kim Kardashian
9. eBay10. AIG
2008, AOL Top Mobile Searches
1. MySpace2. AIM
3. iPhone4. MocoSpace5. Facebook6. Craigslist7. Weather
8. Free Ringtones9. MapQuest
10. Match.com
http://www.brysonmeunier.com
![Page 60: Contextual Web](https://reader033.vdocuments.mx/reader033/viewer/2022061300/54c8a2284a795958328b4587/html5/thumbnails/60.jpg)
Growth Of Mobile Search By Category
- Source : msearchgroove.com
1000
900
800
700
600
500
400
300
200
100
0
Single User SearchSNS,chat,datingUncategorisedAdultGoogle, yahoo & PortalsMusicEntertainmentGamesSportPersonalization, Ringtones, downloadsLocalGlamourLotteryTravel, MotoringGamblingWeather
1 Jun 08 1 Aug 08 1 Oct 08 1 Dec 08 1 Feb 09 1 Apr 09
![Page 61: Contextual Web](https://reader033.vdocuments.mx/reader033/viewer/2022061300/54c8a2284a795958328b4587/html5/thumbnails/61.jpg)
Search vs. Discovery
![Page 62: Contextual Web](https://reader033.vdocuments.mx/reader033/viewer/2022061300/54c8a2284a795958328b4587/html5/thumbnails/62.jpg)
- Source : msearchgroove.com
Search DynamicPersonalization
Recommendation
![Page 63: Contextual Web](https://reader033.vdocuments.mx/reader033/viewer/2022061300/54c8a2284a795958328b4587/html5/thumbnails/63.jpg)
Personalization Search& Local Device Search
![Page 64: Contextual Web](https://reader033.vdocuments.mx/reader033/viewer/2022061300/54c8a2284a795958328b4587/html5/thumbnails/64.jpg)
Augmented Reality
![Page 65: Contextual Web](https://reader033.vdocuments.mx/reader033/viewer/2022061300/54c8a2284a795958328b4587/html5/thumbnails/65.jpg)
Calm Down! It’s Not New.
![Page 66: Contextual Web](https://reader033.vdocuments.mx/reader033/viewer/2022061300/54c8a2284a795958328b4587/html5/thumbnails/66.jpg)
Input Context DB Result
Text,
Voice,
Image,
Video,
Bar Codes,
Camera,
Location
Search Engine,
Internal Database,
SNS,
UCC
Web Site,
E-mail,
SMS,
Mobile Contents
The Change of Usage
![Page 67: Contextual Web](https://reader033.vdocuments.mx/reader033/viewer/2022061300/54c8a2284a795958328b4587/html5/thumbnails/67.jpg)
Social search
![Page 68: Contextual Web](https://reader033.vdocuments.mx/reader033/viewer/2022061300/54c8a2284a795958328b4587/html5/thumbnails/68.jpg)
![Page 69: Contextual Web](https://reader033.vdocuments.mx/reader033/viewer/2022061300/54c8a2284a795958328b4587/html5/thumbnails/69.jpg)
Real Time
![Page 70: Contextual Web](https://reader033.vdocuments.mx/reader033/viewer/2022061300/54c8a2284a795958328b4587/html5/thumbnails/70.jpg)
Real Time Search
Synchronous vs. Asynchronous
![Page 71: Contextual Web](https://reader033.vdocuments.mx/reader033/viewer/2022061300/54c8a2284a795958328b4587/html5/thumbnails/71.jpg)
The Power Of Social With Mobile
![Page 72: Contextual Web](https://reader033.vdocuments.mx/reader033/viewer/2022061300/54c8a2284a795958328b4587/html5/thumbnails/72.jpg)
Immediacy Is Not New In Mobile.
![Page 73: Contextual Web](https://reader033.vdocuments.mx/reader033/viewer/2022061300/54c8a2284a795958328b4587/html5/thumbnails/73.jpg)
![Page 74: Contextual Web](https://reader033.vdocuments.mx/reader033/viewer/2022061300/54c8a2284a795958328b4587/html5/thumbnails/74.jpg)
Always ActiveWid
get
![Page 75: Contextual Web](https://reader033.vdocuments.mx/reader033/viewer/2022061300/54c8a2284a795958328b4587/html5/thumbnails/75.jpg)
Mobile + Social + Location + Discovery + Real Time= The Future.
It is Contextual Web.
![Page 76: Contextual Web](https://reader033.vdocuments.mx/reader033/viewer/2022061300/54c8a2284a795958328b4587/html5/thumbnails/76.jpg)
Contextual Web Doesn’tAsk The High Technology.
![Page 77: Contextual Web](https://reader033.vdocuments.mx/reader033/viewer/2022061300/54c8a2284a795958328b4587/html5/thumbnails/77.jpg)
Contextual Web NeedsA Lot Of Raw Data & Users.
![Page 78: Contextual Web](https://reader033.vdocuments.mx/reader033/viewer/2022061300/54c8a2284a795958328b4587/html5/thumbnails/78.jpg)
So, What Shall We Do?
![Page 79: Contextual Web](https://reader033.vdocuments.mx/reader033/viewer/2022061300/54c8a2284a795958328b4587/html5/thumbnails/79.jpg)
Make a Google Wave?
![Page 80: Contextual Web](https://reader033.vdocuments.mx/reader033/viewer/2022061300/54c8a2284a795958328b4587/html5/thumbnails/80.jpg)
Change The Focus.
![Page 81: Contextual Web](https://reader033.vdocuments.mx/reader033/viewer/2022061300/54c8a2284a795958328b4587/html5/thumbnails/81.jpg)
In Contextual Web,
Virtual World Calls
Real World.
![Page 82: Contextual Web](https://reader033.vdocuments.mx/reader033/viewer/2022061300/54c8a2284a795958328b4587/html5/thumbnails/82.jpg)
The Change Of Web BM
![Page 83: Contextual Web](https://reader033.vdocuments.mx/reader033/viewer/2022061300/54c8a2284a795958328b4587/html5/thumbnails/83.jpg)
Data Becomes Traffic.
Traffic Becomes Money.
![Page 84: Contextual Web](https://reader033.vdocuments.mx/reader033/viewer/2022061300/54c8a2284a795958328b4587/html5/thumbnails/84.jpg)
1600
1400
1200
1000
800
600
400
200
02008 2009 2010 2011 2012 2013
502
627
811
1,005
1,211
1,405
US Paid SNS Revenues(Unit : Million $)
- Source : Piper Jaffray
![Page 85: Contextual Web](https://reader033.vdocuments.mx/reader033/viewer/2022061300/54c8a2284a795958328b4587/html5/thumbnails/85.jpg)
Best Way To Monetize Social Media
- Source : Abrams Research
![Page 86: Contextual Web](https://reader033.vdocuments.mx/reader033/viewer/2022061300/54c8a2284a795958328b4587/html5/thumbnails/86.jpg)
Don’t Stack Your Service. Roll Them!
![Page 87: Contextual Web](https://reader033.vdocuments.mx/reader033/viewer/2022061300/54c8a2284a795958328b4587/html5/thumbnails/87.jpg)
“My Hope Is That The Mobile In-
ternet Does Not Go Down The
Path Of Re-creating The Inter-
net.”
- Jim Ryan
![Page 88: Contextual Web](https://reader033.vdocuments.mx/reader033/viewer/2022061300/54c8a2284a795958328b4587/html5/thumbnails/88.jpg)
http://www.mobizen.pe.kr