marketing with mobile apps - a predictive modeling approach

Pixel Mints

Today, We'll Talk About Apps

...And Gas Stations

Why AppsThe Next Level

How To

Points

Warning

"With Great PowerComes Great Responsibility"

Why Apps Kick-Ass(and take names)

(literally)

Does This Look Familiar?

If a company solved your screaming kids problem, would you lean towards buying their products?

Buying more 76 gas?

Mobile AppsA Marketing Ecosystem

Lead GenerationIntelligence Gathering

Offer Delivery

Lead Generation

"Many a small thing has been made large by the right kind of advertising."

--Mark Twain

Opt-In Landing PageTool to Gather Information

About Prospects

Mobile AppPerpetual Opt-In Page

(endlessly adding value and gathering information)

See Opt-In Connect Revenue

SubmitGoogle Consume

InstallApp Store Play

Opt-In Page

Mobile App

Intelligence Gathering

"The aim of marketing is to make selling superfluous."

--Peter Drucker

Where you areDo you have kids

How often you driveHow stressed you are drivingHow often you're pulled over

And, When

What Can They Learn?

Offer Delivery

"Always enter the conversation already

taking place in the customer’s mind."--Robert Collier

● Texts● Notifications● Splash Screens● In-App

Don't Look Like an Ad

Recap

multiple delivery options

360° view of prospect(where, what, when)

The Next Level(now the fun begins)

Reminder

Respect User Privacy

Always disclose any information you capture

Get Laser-Focused

Need a specific piece of information from your

prospects?

App #1

Data

App #2

Option A:Create a new app to gather it

Option B:Gamify an

existing app to motivate

prospects to provide the

info

Simple gamification can help motivate users to complete tasks...

Go Big

Want to instantly customize your app to fit

current events?

App

DataCMS

Use a Content Management System(remotely control the app)

Think: Wordpress for Apps

Go Really Big

Want to give each of your users an app experience that's uniquely ideal for

them?

App

AI

DataCMS

Use an AI to control the CMS

(create the perfect buying scenario for

each unique user, based on past

behaviors)

Imagine sending a uniquely ideal sales letter to each

prospect,at the exact moment they

need your product(create synchronicity)

Why This Rocks

Think: David Ogilvy for Apps

Or more accurately...

a David Ogilvy for each one of your app users

How To Do It(its easier than you think)

App

AI

DataCMS

Google Prediction API

Google Analytics

HTML5

Web Server

Personalized experience is on the move...

Recap

gamfication = deep insightcms = remote control

ai = ideal buy experience

The End