marketing to the over 50s - reaching the ‘forgotten 40%’
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Marketing to the over 50sReaching the ‘forgotten 40%’
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Today’s SpeakersMarketing to the over 50s – Reaching the ‘forgotten 40%’
Brought to you by
Andrew Gerrard
d-marketing
Director
Indicia
Aron Caplan
Planning Director
Steve Manser
Indicia
Head of Marketing& Brand
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This presentation is from “Marketing to the over 50s - Reaching the ‘forgotten 40%’”, a marketingfinder.co.uk webinar.
To find out more, or for the on-demand recording, click here
This presentation is from “Marketing to the over 50s - Reaching the ‘forgotten 40%’”, a marketingfinder.co.uk webinar.
To find out more, or for the on-demand recording, click here
This presentation is from “Marketing to the over 50s - Reaching the ‘forgotten 40%’”, a marketingfinder.co.uk webinar.
To find out more, or for the on-demand recording, click here
Image of Mrs T
This presentation is from “Marketing to the over 50s - Reaching the ‘forgotten 40%’”, a marketingfinder.co.uk webinar.
To find out more, or for the on-demand recording, click here
BREAKDOWN OF AGGREGATE SAVINGS (NET) 2008/10 WHERE HOUSEHOLD HEAD
IS AGED 50-64 BY DECILE
Source: ONS Pension Trends Chapter 10; Saving for Retirement, 2013 Edition.
This presentation is from “Marketing to the over 50s - Reaching the ‘forgotten 40%’”, a marketingfinder.co.uk webinar.
To find out more, or for the on-demand recording, click here
£150,000 pension and savings pot
£7,500 per year (5% annuity)
+
£6,000 per year state pension
Is £13,500 enough to live on?
Is paying for financial advice viable?
THE PENSION REFORMS HAVEN’T HELPED THEM
This presentation is from “Marketing to the over 50s - Reaching the ‘forgotten 40%’”, a marketingfinder.co.uk webinar.
To find out more, or for the on-demand recording, click here
THE PENSION REFORMS HAVEN’T HELPED THEM
£150,000 pension and savings pot
£7,500 per year (5% annuity)
+
£6,000 per year state pension
Is £13,500 enough to live on?
Is paying for financial advice viable?
This presentation is from “Marketing to the over 50s - Reaching the ‘forgotten 40%’”, a marketingfinder.co.uk webinar.
To find out more, or for the on-demand recording, click here
HOW CAN BRANDS BETTER ENGAGE WITH
(AND UNDERSTAND) THIS IMPORTANT GROUP?
This presentation is from “Marketing to the over 50s - Reaching the ‘forgotten 40%’”, a marketingfinder.co.uk webinar.
To find out more, or for the on-demand recording, click here
MEET THE FORGOTTEN 40%
Source: The Colour Report, McCarthy & Stone (2015)
This presentation is from “Marketing to the over 50s - Reaching the ‘forgotten 40%’”, a marketingfinder.co.uk webinar.
To find out more, or for the on-demand recording, click here
MEET THE FORGOTTEN 40%
Source: The Colour Report, McCarthy & Stone (2015)
This presentation is from “Marketing to the over 50s - Reaching the ‘forgotten 40%’”, a marketingfinder.co.uk webinar.
To find out more, or for the on-demand recording, click here
Source: The Colour Report, McCarthy & Stone (2015)
RETIREMENT ISN’T ABOUT SLOWING DOWN
This presentation is from “Marketing to the over 50s - Reaching the ‘forgotten 40%’”, a marketingfinder.co.uk webinar.
To find out more, or for the on-demand recording, click here
Marketing to the over 50sReaching the ‘forgotten 40%’
Quick Poll
This presentation is from “Marketing to the over 50s - Reaching the ‘forgotten 40%’”, a marketingfinder.co.uk webinar.
To find out more, or for the on-demand recording, click here
So what about this group?
This presentation is from “Marketing to the over 50s - Reaching the ‘forgotten 40%’”, a marketingfinder.co.uk webinar.
To find out more, or for the on-demand recording, click here
TERACT
™
This presentation is from “Marketing to the over 50s - Reaching the ‘forgotten 40%’”, a marketingfinder.co.uk webinar.
To find out more, or for the on-demand recording, click here
This presentation is from “Marketing to the over 50s - Reaching the ‘forgotten 40%’”, a marketingfinder.co.uk webinar.
To find out more, or for the on-demand recording, click here
This presentation is from “Marketing to the over 50s - Reaching the ‘forgotten 40%’”, a marketingfinder.co.uk webinar.
To find out more, or for the on-demand recording, click here
This presentation is from “Marketing to the over 50s - Reaching the ‘forgotten 40%’”, a marketingfinder.co.uk webinar.
To find out more, or for the on-demand recording, click here
Let’s meet the Forgotten 40%
This presentation is from “Marketing to the over 50s - Reaching the ‘forgotten 40%’”, a marketingfinder.co.uk webinar.
To find out more, or for the on-demand recording, click here
Ten Years
YoungerSEGMENT #1
These people are both tech hungry and eager to explore the world.
Whilst more of them fall into the 50-55 age bracket, their attitude makes them
This presentation is from “Marketing to the over 50s - Reaching the ‘forgotten 40%’”, a marketingfinder.co.uk webinar.
To find out more, or for the on-demand recording, click here
Ten Years
YoungerSEGMENT #1
These people are both tech hungry and eager to explore the world.
Whilst more of them fall into the 50-55 age bracket, their attitude makes them
This presentation is from “Marketing to the over 50s - Reaching the ‘forgotten 40%’”, a marketingfinder.co.uk webinar.
To find out more, or for the on-demand recording, click here
These people seem up for a chance, but aren’t always lucky – but they keep at it.
Whilst they don’t always manage their money well, they are very generous.
Fun and GamesSEGMENT #2
This presentation is from “Marketing to the over 50s - Reaching the ‘forgotten 40%’”, a marketingfinder.co.uk webinar.
To find out more, or for the on-demand recording, click here
These people seem up for a chance, but aren’t always lucky – but they keep at it.
Whilst they don’t always manage their money well, they are very generous.
Fun and GamesSEGMENT #2
This presentation is from “Marketing to the over 50s - Reaching the ‘forgotten 40%’”, a marketingfinder.co.uk webinar.
To find out more, or for the on-demand recording, click here
This group are careful and secure.
They like to stay close to home and are not that interested in experiences or travel.
Home ComfortsSEGMENT #3
This presentation is from “Marketing to the over 50s - Reaching the ‘forgotten 40%’”, a marketingfinder.co.uk webinar.
To find out more, or for the on-demand recording, click here
This group are careful and secure.
They like to stay close to home and are not that interested in experiences or travel.
Home ComfortsSEGMENT #3
This presentation is from “Marketing to the over 50s - Reaching the ‘forgotten 40%’”, a marketingfinder.co.uk webinar.
To find out more, or for the on-demand recording, click here
Environmental
Adventurers Although not evangelists, this group show a keen interest in environmental issues and have an outward-looking attitude.
SEGMENT #4
This presentation is from “Marketing to the over 50s - Reaching the ‘forgotten 40%’”, a marketingfinder.co.uk webinar.
To find out more, or for the on-demand recording, click here
Environmental
Adventurers Although not evangelists, this group show a keen interest in environmental issues and have an outward-looking attitude.
SEGMENT #4
This presentation is from “Marketing to the over 50s - Reaching the ‘forgotten 40%’”, a marketingfinder.co.uk webinar.
To find out more, or for the on-demand recording, click here
10 key take-outs for todayThis presentation is from “Marketing to the over 50s - Reaching the ‘forgotten 40%’”, a marketingfinder.co.uk webinar.
To find out more, or for the on-demand recording, click here
1. Understand attitudes on a deeper
levelThis presentation is from “Marketing to the over 50s - Reaching the ‘forgotten 40%’”, a marketingfinder.co.uk webinar.
To find out more, or for the on-demand recording, click here
2. Talk about retirement prior to retirement
This presentation is from “Marketing to the over 50s - Reaching the ‘forgotten 40%’”, a marketingfinder.co.uk webinar.
To find out more, or for the on-demand recording, click here
3. Keep it
straightforward
This presentation is from “Marketing to the over 50s - Reaching the ‘forgotten 40%’”, a marketingfinder.co.uk webinar.
To find out more, or for the on-demand recording, click here
4. Create easy to understand products
This presentation is from “Marketing to the over 50s - Reaching the ‘forgotten 40%’”, a marketingfinder.co.uk webinar.
To find out more, or for the on-demand recording, click here
5. Embrace the personal touchThis presentation is from “Marketing to the over 50s - Reaching the ‘forgotten 40%’”, a marketingfinder.co.uk webinar.
To find out more, or for the on-demand recording, click here
6. Learn a new
language
This presentation is from “Marketing to the over 50s - Reaching the ‘forgotten 40%’”, a marketingfinder.co.uk webinar.
To find out more, or for the on-demand recording, click here
7. Speak
differently This presentation is from “Marketing to the over 50s - Reaching the ‘forgotten 40%’”, a marketingfinder.co.uk webinar.
To find out more, or for the on-demand recording, click here
8. Become a partner not a brand
This presentation is from “Marketing to the over 50s - Reaching the ‘forgotten 40%’”, a marketingfinder.co.uk webinar.
To find out more, or for the on-demand recording, click here
9. Have a needs-based approach
This presentation is from “Marketing to the over 50s - Reaching the ‘forgotten 40%’”, a marketingfinder.co.uk webinar.
To find out more, or for the on-demand recording, click here
10. Create emotional connections
This presentation is from “Marketing to the over 50s - Reaching the ‘forgotten 40%’”, a marketingfinder.co.uk webinar.
To find out more, or for the on-demand recording, click here
1. Understand attitudes on a deeper level
2. Talk about retirement prior to retirement
3. Keep it straightforward
4. Create easy to understand products
5. Embrace personalisation tools
6. Learn a new language
7. Speak differently
8. Become a partner, not a brand
9. Have a needs-based approach
10. Create emotional connections
This presentation is from “Marketing to the over 50s - Reaching the ‘forgotten 40%’”, a marketingfinder.co.uk webinar.
To find out more, or for the on-demand recording, click here
Andrew Gerrard
d-marketing
Director
Indicia
Aron Caplan
Planning Director
Steve Manser
Indicia
Head of Marketing& Brand
In association with
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