marketing through marketers

Marketing through

Marketers Forging Lasting

Relationships and Building a Digital

Business

Zero Four

This is scary

Corporate Bankruptcy Count:

It’s MURDER

The Challenges

• Marketers hate being sold to• Marketers thrive on big egos and their own

ideas. They don’t want to thrive on yours.• Marketers know their customer better than

you

free

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How Empires are Built

Graphic: Wikipedia

My Marketing Towers

Annexed Towers

Technology Towers

Communication towersTroopsTraining Towers

Purchased Towers

The Palace

Make the market

A Typical Campaign Plan

My Game Plan

Aide-Memoiresto Marketing THROUGH Marketers

• Turn up. Be there when they want you.• You cannot sell the technology, product or service

itself. Or even your own dream.• Don’t sell the finished article. Marketers need a USP

too. • Make the market itself.• For your marketer to be fulfilled – they will change

your message or product. Embrace and accept.• Strategy: Build marketing towers. Control the way that

you use them.

Thank you

@Dixon_Jones www.dixonjones.com@Receptional www.receptional.com@MajesticSEO www.majesticseo.com