marketing roi for professional marketers
TRANSCRIPT
"The way I see marketing in the future - the marketing that has already made me successful and is going to keep making me successful - is a back-to- basics marketing. It is grounded in the old principles of commerce.
You spend money to make money."
As the Local Store Marketing Manager, you spent P100,000.00 in couponing, school-to-school area saturation and raffles to simulate the sales for the month of March. At the end of the month, the store generated P20,000,000.00. The March Sales of Fast Food Store in is SM Manila same month last year (2015) was P15,000,000.00. Compute for your Marketing ROI.
CASE WORK
Sales Growth - Marketing Cost = INITIAL ROI - ORGANIC GROWTH = ROIMarketing Cost
*Use using a 12 Month Sales Data
MARKETING ROI
As the Marketing Manager of a Retail Store you spent P5,000,000.00 for the year 2016. At the end of the year, the store generated P100,000,000.00. Last 2015, your total sales for the year is P50,000,000.00, with an organic sales growth of 4% per month, compute for your marketing ROI.
CASE WORK
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By : Orly Ballesteros, CPMCOO, Exlinkevents
Entrepreneur, Marketer, Lecturer and Resource SpeakerEmail : [email protected]