marketing strategies by coca cola pakistan
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8/9/2019 marketing strategies by coca cola pakistan
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S@UF ]UJK@BSFNUL@SOGD RSUNS@D_
Fnul`sogd Rsuns`do`r Jh >
8/9/2019 marketing strategies by coca cola pakistan
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Bjbn Bjin
]U@R@GS@C SJ;Rou Lnfung Rn``c
]U@R@GS@C E_;
Gn{ora Rjanoi
AP Inaju`
5
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SNEI@ JH BJGS@GSR
BJGS@GSR
>' Nblgjti cd`f`gs'5' Forrojg rsns`f`gs2' Ogsujcpbsojg'3' Bjbn Bjin'
n' Bjbn Bjin Ogs`ugnsojgni'e' Aorsjuy'
0' Fngnd`f`gs'8' Fnul`s ranu '4' Hogngboni u`}jus'
1' Coxoc`gcr ngc Bnra ]ing'?' ]ujcpbsr'>=' Rsuns`dob }inggogd'>>' Ejssi`ur jtg`c ey Bjbn bjin>5' Bjbn Bjin ]nlorsng'>2' Fnkju Bjf}`sosjur
n' ]`}roe' Aorsjuy'b' Hogngboni nrr`sr'
‥ Fnul`s ranu`'‥ Hogngboni u`}jus'
‥ ]ujcpbsr'
‥ F`sajcjijdy>3' Rjf` enrob oghjufnsojg u`dnucogd fnul`sogd jh bjl`
n' Snud`s fnul`s;e' Fnkju r`df`gsr;b' Hnbsjur hh`bsogd rni`r;c' Fnkju bjf}`sosjur;
`' Rsuns`do r jh ~pniosy;h' Sau`nsr hujf bjf}`sosjur;d' Snud`sr sans tjpic iol` sj nssnog;a' @q}ngcogd snud`s fnul`so' Sau`nsr ngc j}}juspgoso`r hju }uob`;
k' Rsuns`do r jh d`ssogd djnir o' ' ’aoda }ujhosr‖;l' Fnul`sogd rsuns`dy;i' @q}`bsnsojgr hju sa` bjfogd y`nu;
2
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f' Ajt bjl` c`s`ufog` sa` y`nuiy epcd`s;>0' Fnul`sogd rsuns`do`r>8' ]`rs ngniyror
'
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C@COBNSOJG
Saor u`}jus or c`cobns`csj fy e`ijx`c }nu`gsr)
Taj `cpbns`c f` ngc `gnei`c f`sj u`nba ns saor i`x`i'
0
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NBLGJTI@CD@F@GSR
T` saogl oh ngy jh pr ajg`rsiy u`hi`bsr jg taj t` nu`) ajt t` djsa`u`) tans t` saogl t` fodas cj t`ii) ngc rj hjusa) t` corbjx`u n
c`es sj jsa`ur sans r}ngr tuoss`g aorsjuy' Sa` tjul jh rjf`
pglgjtg }`urjg fnl`r jpu iox`r `nro`u `x`uycny' T` e`io`x` os$r
n}}uj}uons` sj nblgjti`cd` nii jh sa`r` pglgjtg }`urjgr< eps os or
nirj g`b`rrnuy sj nblgjti`cd` sajr` }`j}i` t` lgjt anx` cou`bsiy
ran}`c jpu iox`r ngc jpu tjul'
Hours jh nii t` tjpic iol` sj sangl jpu s`nba`u ROU Lnfung Rn``c
hju aor dpocngb` saujpda jps sa` r`f`rs`u'
Sa`g t` tjpic iol` sj sangl sa` bprsjf`u bnu` jhhob`ur ns u`dojgni
jhhob` jh Bjbn Bjin ]nlorsng) hju }ujxocogd pr sa` oghjufnsojg sans
tnr u`~pou`c hju bjf}i`sojg jh saor }ujk`bs'
Sa` Forrojg Rsns`f`gs jh sa` Bjbn Bjin Bjf}ngy
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Jpu forrojg rsns`f`gs or sj fnqofo{` ranu`jtg`u xnip` jx`usof`'
Og juc`u sj nbao`x` saor forrojg) t` fprs bu`ns` xnip` hju nii sa`
bjgrsunogsr t` r`ux`) ogbipcogd jpu bjgrpf`ur) jpu bprsjf`ur) jpuejssi ur) ngc jpu bjffpgoso`r' Sa` Bjbn Bjin Bjf}ngy bu`ns`rxnip` ey `q`bpsogd bjf}u`a`grox` eprog`rr rsuns`dy dpoc`c ey roql`y e`io`hr;
>' Bjgrpf`u c`fngc cuox`r `x`uysaogd t` cj'5' Eungc Bjbn Bjin or sa` bju` jh jpu eprog`rr2' T` toii r`ux` bjgrpf`ur n eujnc r`i`bsojg jh sa`gjgnibjajiob u`ncy&sj‒cuogl e`x`und`r sa`y tngs sj cuoglsaujpda jps sa` cny'
3' T` toii e` sa` e`rs fnul`s`ur og sa` tjuic'0' T` toii saogl ngc nbs ijbniiy'8' T` toii i`nc nr n fjc`i bju}juns` boso{`g'
Sa` pisofns` jek`bsox`r jh jpu eprog`rr rsuns`dy nu` sj ogbu`nr`xjipf`) `q}ngc jpu ranu` jh tjuictoc` gjgnibjajiob u`ncy sjcuogl e`x`und`r rni`r) fnqofo{` jpu ijgd&s`uf bnra hijtr) ngcbu`ns` `bjgjfob xnip` ncc`c ey of}ujxogd `bjgjfob }ujhos'
Sa` Bjbn Bjin ryrs`f anr fju` sang >8 foiiojg bprsjf`ur nujpgcsa` tjuic sans r`iir ju r`ux`r jpu }ujcpbsr cou`bsiy sj bjgrpf`ur' T`l``giy hjbpr jg `gangbogd xnip` hju sa`r` bprsjf`ur ngc a`i}ogdsa`f dujt sa`ou e`x`und` eprog`rr`r' T` rsuox` sj pgc`ursngc `nbabprsjf`u‟r eprog`rr ngc g``cr) ta`sa`u sans bprsjf`u or nrj}aorsobns`c u`snoi`u og n c`x`ij}`c fnul`s n lojrl jtg`u og ng`f`udogd fnul`s'
Sa`u` nu` g`nuiy 8 foiiojg }`j}i` og sa` tjuic taj nu` }js`gsonibjgrpf`ur jh jpu bjf}ngy‟r }ujcpbs' Pisofns`iy) jpu rpbb`rr ognbao`xogd jpu forrojg c`}`gcr jg jpu neoiosy sj rnsorhy fju` jh sa`oue`x`und` bjgrpf}sojg c`fngcr ngc jpu neoiosy sj ncc xnip` hjubprsjf`ur' T` nbao`x` saor ta`g t` }inb` sa` uodas }ujcpbsr og sa`uodas fnul`sr ns sa` uodas sof`'
BJBN BJIN OGS@UGNSOJGNI4
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AORSJU_;AORSJU_;
Bjbn&Bjin @gs`u}uor`r) `rsneiora`c og >?18) or n yjpgd
bjf}ngy ey sa` rsngcnucr jh sa` Bjbn&Bjin ryrs`f' _`s `nba
jh osr hungbaor`r anr n rsujgd a`uosnd` og sa` suncosojgr jh
Bjbn&Bjin sans or sa` hjpgcnsojg hju saor Bjf}ngy'
Sa` Bjbn&Bjin Bjf}ngy sunb`r os‟r e`doggogd sj >118) ta`g
ng Nsingsn }anufnbors) Cu' Kjag ]`fe`usjg ) e`dng sj }ujcpb`
Bjbn&Bjin ryup} hju rni` og hjpgsnog cuoglr' Ajt`x`u sa`
ejssi ogd eprog`rr e`dng og >1?? ta`g stj Banssngjjdn
eprog`rrf`g) E`gknfog H' Sajfnr ngc Kjr`}a E' Taos`a`nc )
r`bpu`c sa` `qbiprox` uodasr sj ejssi` ngc r`ii Bjbn&Bjin hju
fjrs jh sa` Pgos`c Rsns`r hujf Sa` Bjbn&Bjin Bjf}ngy'
Sa` Bjbn&Bjin ejssi ogd ryrs`f bjgsogp`c sj j}`uns` nr
ogc`}`gc`gs) ijbni eprog`rr`r pgsoi sa` `nuiy >?1=r ta`g
ejssiogd hungbaor`r e`dng sj bjgrjiocns`' Og >?18) Sa` Bjbn&
Bjin Bjf}ngy f`ud`c rjf` jh osr bjf}ngy&jtg`c j}`unsojgr
tosa stj inud` jtg`urao} dujp}r sans t`u` hju rni`) sa` Kjag
S' Ip}sjg hungbaor`r ngc EBO Ajicogd Bju}junsojg$r ejssiogd
ajicogdr) sj hjuf Bjbn&Bjin @gs`u}uor`r Ogb' Sa` Bjf}ngy
jhh`u`c osr rsjbl sj sa` }peiob jg Gjx`fe`u 5>) >?18) ns n
r}ios&nckprs`c }uob` jh #0'0= n ranu`' Jg ng nggpni enror) sjsni
pgos bnr` rni`r t`u` 11=)=== og >?18'
Og C`b`fe`u >??>) n f`ud`u e`st``g Bjbn&Bjin @gs`u}uor`r
ngc sa` Kjagrsjg Bjbn&Bjin Ejssiogd Dujp}) Ogb' !Kjagrsjg/
bu`ns`c n inud`u) rsujgd`u Bjf}ngy) ndnog a`i}ogd nbb`i`uns`
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ejssi`u bjgrjiocnsojg' Nr }nus jh sa` f`ud`u) sa` r`goju
fngnd`f`gs s`nf jh Kjagrsjg nrrpf`c u`r}jgroeoiosy hju
fngndogd sa` Bjf}ngy) ngc e`dng n cunfnsob) rpbb`rrhpi
u`rsupbspuogd og >??5'Pgos bnr` rni`r anc biofe`c sj >'3
eoiiojg) ngc sjsni u`x`gp`r t`u` #0 eoiiojg
FNGND@F@GS;FNGND@F@GS;
Sa` ao`unubay jh Bjbn Bjin Bjf}ngy or nr hjiijtr'
FNUL@S RANU@FNUL@S RANU@;
E`ogd sa` eodd`rs bjf}ngy og sa` rjhs cuogl ogcprsuy) Bjbn Bjin`gkjyr sa` inud`rs fnul`s ranu`' Saor bjf}ngy bjgsujir nejps 0?%jh sa` tjuic fnul`s'
DIJENI FNUL@S RANU@;DIJENI FNUL@S RANU@;
Sa` hjiijtogd snei` bng rajt sa` tjuictoc` j}`unsogd r`df`gsr'
!Snei`/
Banoufng
Ejnuc jh djx`ugjur
Xob` Banoufng ngc bao`h j}`unsogd jhhob`u
@q`bpsox` Xob` ]u`roc`gsr
R`goju Xob` ]u`roc`gsr
Xob` ]u`roc`gsr
?
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Pgos bnr` dujtsa Gjg&nibjaji
ob
cuogl
Niibjff`uboniE`x`und`r
>= y`nubjf}jpgcnggpnidujtsa
0&y`nubjf}jpgc
nggpnidujtsa
5==> nggpnidujtsa
5==5 5==5
Bjf}ngy
Ogcprsuy
Bjf}ngy
Ogcprsuy
Bjf}ngy
Ogcprsuy
Bjf}ngy ranu`
Bjf}ngy
ranu`
Bjf}ngy}`u
bn}osnOgbjf
`8% 0% 0% 0% 3% 3% >1% ?% 4=
Saor rajtr sans sa` fnul`s jh sa` bjf}ngy or d`jdun}aobniiy xnrsngc os or bjgsujiiogd os tosa du`ns rpbb`rr' Og 5==5) sa` bjf}ngy du`tsa`ou bnuejgns`c rjhs&cuogl eprog`rr ey g`nuiy 50= foiiojg pgos bnr`r
ngc d`g`uns`c u`bjuc xjipf`r' E`bnpr` bnuejgns`c rjhs cuoglr nu`sa` inud`rs dujtsa r`df`gs tosaog sa` gjgnibjajiob u`ncy&sj&cuogle`x`und` bns`djuy f`nrpu`c ey xjipf`) sans or tay sa`y nu`hjbprogd fju` jg saor ngc sa`y nu` bjgsogpniiy ogbu`nrogd sa` }nb`e`bnpr` sa`y lgjt sans nbb`i`unsogd saor }nb` or bupboni sj sa`ouhpspu` rpbb`rr' Sapr sa`y nu` ogbu`nrogd sa`ou fnul`s cny ey cny'
Sa` j}`unsojg ogbjf` `nug`c ey Bjbn Bjin Bjf}ngy bng e`oiiprsuns`c ey sa` hjiijtogd }o` banus'
!Hodpu`/
>=
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Og 5==5) sa` bjf}ngy anc tjul`c tosa sa`ou ejssi`ur sj spug djjcogs`gsojgr ogsj u`niosy ey of}ujxogd sa` ryrs`f `bjgjfobr' Sa`u`rpisr og 5==5 u`hi bs saor rs`ncoiy of}ujxogd ngc fpspniiy
bjgrsupbsox` u`insojgrao} e`st``g sa` Bjf}ngy ngc sa`ou ejssiogd}nusg`ur' Sa` fnog u`nrjg e`aogc saor u`insojgrao} or sj bjgsogp`u`nio{ogd ranu`c j}}juspgoso`r hju dujtsa) tosa bijr`u bjjucognsojg jh j}`unsojgr ogbipcogd bprsjf`u u`insojgrao}r) ijdorsobr ngc}ujcpbsojg'
FNUL@S RANU@ E_ NU@N;FNUL@S RANU@ E_ NU@N;
Bjbn Bjin or sa` tjuic&u`gjtg`c rjhs cuogl ngc sa` bjf}ngy orbpuu`gsiy j}`unsogd saujpda jps sa` tjuic' Sa` tjuic toc` sjsni or
nejps >4'1 eoiiojg' Sa` j}`unsojg u`xo`t nbbjucogd sj sa` r`df`gsr or nr hjiijtr'
J}`unsojg U`xo`t
!5==5 tjuictoc` pgos bnr` xjipf` ey j}`unsogd r`df`gs/
GJUSANF@UOBN
INSOGNF@UOBN
@PUJ]@ (FOCCI@ @NRS
NRON NHUOBN
2=% 50% 55% >4% 8%
GJUSA NF@UOBN
INSOG NF@UOBN
@PUJ]@ ( FOCCI@
@NRS
NRON
NHUOBN
>5
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Rj sa` xjipf` or i`nrs og sa` Nhuobn ngc fjrs og sa` Gjusa Nf`uobn' Sa` cnsn nejps sa` fnul`s ranu` jh saor bjf}ngy nu`n tor` or dox`gog sa` hjiijtogd snei`'
Sa` nejx` snei` rajtr sa` d`jdun}aobni `nugogd jh sa` Bjbn BjinBjf}ngy ngc hujf saor cnsn< t` bng hogc jps sans sa` bprsjf`ur jh Bjbn Bjin nu` ogbu`nrogd taoba or rajtg ey sa` bjf}ngy‟r }`ubn}osn ogbjf ' Pgos bnr` `~pnir 53 `odas&jpgb` r`uxogdr' Sa`bjipfg) taoba rajtr sa` gjg&nibjajiob e`x`und`r bjgrors jh bjff`uboniiy) rjic e`x`und`r) nr `rsofns`c ey sa` Bjf}ngy enr`cjg nxnoinei` ogcprsuy rjpub`r' Sa` bjpgsuy bjipfg or c`uox`c hujf
Sa` Bjf}ngy$r pgos bnr` xjipf` taoi` sa` ogcprsuy bjipfg ogbipc`r
gjgnibjajiob u`ncy&sj&cuogl e`x`und`r jgiy) nr `rsofns`c ey sa`Bjf}ngy enr`c jg nxnoinei` ogcprsuy rjpub`r'
!Snei`/
Bjpgsuy
Pgos bnr` dujtsa Gjg&nibja
jiobCuogl
r
Nii bjff`ubE`x`und`r
>= y`nubjf}jpgcnggpnidujtsa
0&y`nubjf}jpgc
nggpnidujtsa
5==5 nggpnidujtsa
5==5 5==5
Bjf}ngy
Ogcprsuy
Bjf}ngy
Ogcprsuy
Bjf}ngy
Ogcprsuy
Bjf}ngy
ranu`
Bjf}ngy
ranu`
Bjf}gy }`bn}osOgbjf
GjusaNf`uo
bn
3 0 2 2 5 5 55 >0 2?1
Pgos`c
Rsns`r
3 0 2 2 5 5 52 >8 3>?
>2
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InsogNf`uo
bn
8 4 8 8 2 3 53 >0 5=0
Nud`g
sogn
4 3 8 5 4 5 5= >= 528
Eun{oi 0 0 2 8 2 0 52 >2 >33Baoi` ? 8 0 2 !5/ 2 08 52 228F`qob
j4 >= 1 ? 5 0 55 >1 385
@puj}`
( Focci`@nrs
8 2 0 2 5 3 >5 8 45
@punron
>4 1 8 0 !>3/ > >3 0 2?
Hungb`
1 2 ? 2 4 2 ? 0 >>=
D`ufngy
> 5 !>/ > !8/ > >3 4 >?2
Du`nsEuosno
g
1 5 >> 5 1 2 >4 8 >?2
Osniy > 2 3 2 5 5 ? 8 >=3Focci` @nrs
>5 >5 4 0 3 1 1 2 >4
R}nog 8 3 1 0 3 3 >4 >5 583Nron 4 8 8 4 >= 4 >3 0 52
Nhuobn 4 8 1 2 >= 8 23 >> 23
Og Nrong }j}pinsojg) taoba or sa` rnsorho`c bprsjf`u jh Bjbn Bjin) or
n}}ujqofns`iy 2'5 eoiiojg ngc sa` nx`und` bjgrpf`u `gkjyr bijr` sjstj r`uxogdr jh jpu }ujcpbsr `nba fjgsa' Saujpda ng ogs`gr` hjbprjg Bjbn&Bjin) oggjxnsojg ngc g`t e`x`und`r) sa` bjf}ngy anrnbao`x`c xjipf` dujtsa jh >= }`ub`gs og 5==5' Tosa c`x`ij}ogd`bjgjfo`r ngc
}j}pinsojgr) saor u`dojg anr rsujgd ijgd&s`uf }js`gsoni) ngc sa`bjf}ngy or epoicogd ng `qbosogd hnfoiy jh e`x`und` eungcr og
>3
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nccosojg sj `q}ngcogd sa` }j}pinuosy jh jpu bju` eungcr) i`c eyBjbn&Bjin' Og Baogn) hju `qnf}i`) rni`r jh Bjbn&Bjin ogbu`nr`c 8}`ub`gs' Sa` sjsni pgos bnr` rni` jh Bjbn Bjin og Nron bng e` rajtgey sa` hjiijtogd }o` banus'
!Hodpu`/
Rj sa` bjf}ngy or `f}anro{ogd fju` og saor nu`n ngc or suyogd sjc`x`ij} n rsuns`dy) taoba bng ogbu`nr` sa` dujtsa jh sa`bjgrpf}sojg jh Bjbn Bjin ey sa` }`j}i` jh Nron' Nfjgd sa`bjpgsuo`r jh Nron) Kn}ng anr sa` aoda`rs }`ub`gsnd`) taoba or nejps5?%' Nfjgd jsa`ur) ]nlorsng) Ogcon ngc Engdinc`ra nu` sajr`bjpgsuo`r ta`u` sa` nx`und` bjgrpf}sojg or ogbu`nrogd cny ey cny'
>0
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HOGNGBONI U@]JUS;HOGNGBONI U@]JUS;
Saor bjf}ngy or hogngboniiy x`uy rsujgd' Os or cp` sj sa` rsujgdhogngb`r) sa` bjf}ngy or rsoii rpuxoxogd sa` p}r ngc cjtg jh sa`
eprog`rr tjuic' Sa` hogngboni u`}jus jh Bjbn Bjin Bjf}ngy jh sa`y`nu 5==> ngc 5=== nijgd tosa sa` }`ub`gsnd` bangd` or nr hjiijtr'
!Snei`/
_`nu @gc`c C`b`fe`u 2>)!Og foiiojgr `qb`}s }`u ranu` cnsn) unsojr ngc dujtsa uns`r/
5==5 5==> ]`ub`gsnd`
bangd`
G`s j}`unsogd u`x`gp`r 5=)=?5 >?)11? >%J}`unsogd ogbjf` 0)205 2)8?> 30%G`s ogbjf` 2)?8? 5)>44 15%G`s ogbjf` }`u ranu` !enrob/ >'8=> ='115 15%G`s ogbjf` }`u ranu` !coips`c / >'8=> ='115 15%G`s bnra }ujxoc`c ey j}`unsogdnbsoxoso`r 3)>>= 2)010 >0%
Eprog`rr u`ogx`rsf`gs !?82/ !44?/ 53%Coxoc`gcr }noc !>)4?>/ !>)810/ 8%Ranu` u`}pubanr` nbsoxosy !544/ !>22/ >=1%Hu`` bnra hijt 2)>34 5)1=8 >5%U`spug jg bn}osni 58'8% >8'5% &U`spug jg bjffjg `~posy 21'0% 52'>% &Pgos bnr` rni`r !og eoiiojgr/
Ogs`ugnsojgni j}`unsojgr >5'0 >>'? 0%Gjusa Nf`uobn
j}`unsojgr 0'2 0'5 5%Tjuictoc` >4'1 >4'> 3%
5==5 enrob ngc coips`c g`s ogbjf` }`u ranu` ogbipc`r n gjg&bnradnog jh #'=5 }`u ranu` nhs`u snq`r) taoba tnr u`bjdgo{`c jg sa`
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orrpngb` jh rsjbl ey Bjbn&Bjin @gs`u}uor`r Ogb') jg` jh sa` `~posyogx`rsjur jh saor bjf}ngy'
5==5 enrob ngc coips`c g`s ogbjf` }`u ranu` ogbipc`r sa` hjiijtogd
banud`r;‥ #'53 }`u ranu` nhs`u ogbjf` snq`r u`ins`c sj ng judngo{nsojgni
U`niodgf`gs'
‥ #'>? }`u ranu` nhs`u ogbjf` snq`r u`ins`c sj sa` Bjf}ngy$r}jusojg jh banud`r u`bjuc`c ey sa` ogx`rsjur jh sa` bjf}ngy'
‥ #'>8 }`u ranu` nhs`u ogbjf` snq`r u`ins`c sj sa` of}nouf`gs jh b`usnog ejssiogd) fngphnbspuogd ngc ogsngdoei` nrr`sr'
‥ #'=0 }`u ranu` nhs`u ogbjf` snq`r u`ins`c sj sa` r`ssi`f`gss`ufr jh n corbuofognsojg intrpos'
‥
#'=> }`u ranu` nhs`u ogbjf` snq`r u`ins`c sj ogbu`f`gsnifnul`sogd `q}`gr`r og B`gsuni @puj}`'
Sa`r` banud`r nu` }nusoniiy jhhr`s ey n dnog jh #'=0 }`u ranu` nhs`uogbjf` snq`r u`ins`c sj sa` f`ud`u jh Bjbn&Bjin E`x`und`r }ib ngcA`ii`gob Ejssiogd Bjf}ngy R'N' ngc #'=3 }`u ranu` nhs`u ogbjf`snq`r u`ins`c sj e`g`hosr hujf n snq uns` u`cpbsojg og D`ufngy ngchujf hnxjunei` snq }inggogd rsuns`do`r'
COXOC@GC NGC BNRA OGX@RSF@GS ]ING;
Sa` Coxoc`gc ngc Bnra Ogx`rsf`gs ]ing }`ufosr ranu`jtg`ur jh u`bjuc sj u`ogx`rs coxoc`gcr hujf Bjf}ngy rsjbl og ranu`r jh Sa`Bjbn&Bjin Bjf}ngy' Sa` ]ing }ujxoc`r n bjgx`go gs) `bjgjfobningc ryrs`fnsob f`sajc jh nb~pouogd nccosojgni ranu`r jh jpubjffjg rsjbl' Nii ranu`jtg`ur jh u`bjuc nu` `iodoei` sj }nusobo}ns`'Ranu`jtg`ur nirj fny }pubanr` Bjf}ngy rsjbl saujpda xjipgsnuybnra ogx`rsf`gsr jh p} sj #>50)=== }`u y`nu'Ns y`nu&`gc) 48 }`ub`gs jh sa` Bjf}ngy$r ranu`jtg`ur jh u`bjuc
t`u` }nusobo}ngsr og sa` ]ing' Og 5==5) ranu`jtg`ur ogx`rs`c #28foiiojg og coxoc`gcr ngc #2> foiiojg og bnra og sa` ]ing'
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BJF]NG_ RSNSORSOBR;
Sa` rsnsorsobr jh saor bjf}ngy or of}u`rrox`' Rogb` os or j}`unsogdsaujpda jps sa` tjuic sans or tay sa` gpfe`u jh `f}ijy``r ngc sa`
ejssiogd `~po}f`gsr or aoda`rs nfjgd sa` jsa`u ejssiogd bjf}ngo`r' Sa`u` or n bjgrsngs ogbu`nr` og `x`uy nr}`bs ta`g t` bjf}nu` sa`rsnsorsobr jh 5==> ngc sa` rsnsorsobr jh 5==5' Saor or e`bnpr`< BjbnBjin Bjf}ngy or ogbu`nrogd osr xjipf` cny ey cny' Sa` `q}ngrojg jh saor bjf}ngy) taoba rajtr sa` rpbb`rr jh Bjbn Bjin eungcr) u`rpisrog sa` }`ub`gsnd` bangd` og sa` rsnsorsobr jh sa` stj y`nur' Sa`rsnsorsobr or nr hjiijtr'
!Snei`/
5==5« 5==>
@~poxni`gs bnr`r 3'5 eoiiojg 2'1 eoiiojgEjssi` ngc bngr 14% 14%
Hjpgsnog >2% >2%@f}ijy``r 45)=== 84)===X`aobi`r 03)=== 05)===Bjic cuogl `~po}f`gsr 5'3
foiiojg5'2
foiiojg
Hnboioso`r]ujcpbsojg jgiy 50 50
Corsuoepsojg 210 28>Bjfeognsojg 02 0=
Sjsni 382 328]`ub`gs jh Gjusa Nf`uobn }j}pinsojgbjx`und`
1=% 45%
Gpfe`u jh Rsns`r jh J}`unsojg 38 38Ejssi` ngc bng `~poxni`gs bnr` }nblnd` corsuoepsojg
Bngr 33% 30%Gjg&u`hoiinei` ejssi`r 05% 0>%
U`hoiinei` ejssi`r 3% 3%Bn}osni rsupbspu`
G`s c`es sj sjsni bn}osni unsoj 82% 0?%@EOSCN ogs`u`rs bjx`und` 2 2
T`odas`c nx`und` bjrs jh c`es 8'2% 8'1%L`y RsnsorsobrBjgrsngs s`uuosjuy ejssi` ngc bng xjipf` 2% ¶%
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dujtsaEjssi` ngc bng g`s u`x`gp`r }`u bnr`
bangd`Hins 5%
Ejssi` ngc bng bjrs jh rni`r }`u }ayrobni
bnr` bangd`
> ¶%
U`}jus`c @EOSCN !og eoiiojgr/ #>'?0 #5'2?U`}jus`c @EOSCN bangd` !>1/% ?%
Bn}osni `q}`gcospu`r! og eoiiojgr/ #='?4 #>'>1%&nd` jh g`s j}`unsogd u`x`gp`r 8% 1%
Bjx`und` jh Gjusa Nf`uobng Bng*ejssi`xjipf`
12% 43%
@EOSCN or sa` @nugogdr e`hju` ogs`u`rs) snq`r) c`}u`bonsojg)ngc nfjuso{nsojg) ngc jsa`u gjg&j}`unsogd os`fr'
‥ G`s C`es or sa` Ijgd&s`uf c`es }ipr bpuu`gs }jusojg jh ijgd&s`uf c`es i`rr bnra ngc fnul`snei` r`bpuoso`r'
‥ @~poxni`gs Bnr` ju Pgos Bnr` or sa` }ayrobni bnr` ngchjpgsnog dniijgr bjgx`us`c sj n rsngcnuc pgos jh f`nrpu`c`hog`c nr 53 `odas&jpgb` r`uxogdr ju >?5 jpgb`r }`u`~poxni`gs bnr` rjic ey Bjbn&Bjin @gs`u}uor`r'
]UJCPBSR;
Sa`u` nu` cohh`u`gs eungcr jh sa` Bjbn Bjin Bjf}ngy) taoba nu`bpuu`gsiy og pr` saujpda jps sa` tjuic' Saor bjf}ngy gjs jgiy c`nirog sa` bnuejgns`c cuoglr eps nirj jsa`u cuoglr' Taoi` inpgbaogd osr}ujcpbs) sa` fnul`sogd s`nf bjgroc`ur sa` bpispu` jh sa` bjpgsuy'
Fnkju eungcr jh bjbn bjin
‥ Bjl`
‥ R}uos`
‥ Hngsn
‥ Co`s bjl`
‥ Bjl` binrrob
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Sa` jx`u nii xjipf` jh saor bjf}ngy or nr hjiijtr'
!Hodpu`/
Sa` bjffosf`gs jh sa` bjf}ngy or sj c`xjs` u`rjpub`r sj tns`ujgiy og fnul`sr ta`u` os `q}`bsr }ujhosnei` dujtsa' Saor rsuns`dy anr}noc coxoc`gcr' Sa` bjf}ngy anr rpbb`rrhpiiy n}}io`c os‟r n}}ujnbasj eungcr og r`x`uni l`y fnul`sr) ogbipcogd Bo`i og F`qobj) Fjuo GjFo{pcnyjuo og Kn}ng) Ejgn~pn og Uprron ngc Logi`y og Ogcon' Enbl`cey n rsujgd g`stjul jh ejssiogd }nusg`ur saujpda jps sa` Pgos`cRsns`r) Cnrngo e`bnf` sa` gnsojg$r hnrs`rs&dujtogd tns`u eungc' Og@punron) sa` `gsou` Spulpn{ eungc s`nf tjul`c sjd`sa`u sj inpgba
Spul`y$r hours }puoho`c tns`u eungc' Saor y`nu) Bjbn&Bjin Bjf}ngynirj rpbb`rrhpiiy `g`udo{`c n fnkju }o`b` jh osr e`x`und` rsuns`dy–tns`u' Ey sa` `gc jh 5==>) os‟r ejssi`c tns`u xjipf` `qb``c`c 04=
foiiojg pgos bnr`r) fnlogd os sa` r`bjgc eodd`rs bjgsuoepsju sj sa`dujtsa jh sa` bjf}ngy nhs`u bnuejgns`c rjhs cuoglr' Sau`` jh sa`tns`u eungcr) Cnrngo) Bo`i ngc Ejgn~pn `nba nbao`x`c rni`r jh jx`u>== foiiojg pgos bnr`r hju sa` y`nu'
Og 5==>ngc 5==5) sa` bjf}ngy anr nirj fnc` djjc }ujdu`rr ogbjhh``r ngc s`nr' E`x`und` ]nusg`ur Tjuictoc`) sa` u`g`t`c ngcrsu`gdsa`g`c fnul`sogd }nusg`urao} tosa G`rsiï R'N') e`dng
5=
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j}`unsojgr og 5==>' Saor }nusg`urao} bjfeog`r G`rsiï$r lgjti`cd` ogioh` rbo`gb`) u`r`nuba ngc c`x`ij}f`gs tosa sa` `q}`usor` jh BjbnBjin Bjf}ngy og eungc epoicogd ngc corsuoepsojg'
Ns sa` rnf` sof`) sa` bjf}ngy du`t D`judon bjhh`` og Kn}ng ey 2}`ub`gs saujpda ntnuc&toggogd fnul`sogd og n bns`djuy sans tnrhins hju sa` y`nu' Nirj og Kn}ng–ta`u` Sa` Bjbn&Bjin Bjf}ngy or sa`i`nc`u og sa` sjsni s`n bns`djuy) sa` r`bjgc&inud`rs bns`djuy og sa`gjg&nibjajiob u`ncy&sj&cuogl r`df`gs–os inpgba`c Fnujban Du``g
S`n' Tosa rni`r jh 38 foiiojg pgos bnr`r hju sa` y`nu) Fnujban Du``g S`n or sa` hnrs`rs&dujtogd }ujcpbs og sa` hnrs`rs&dujtogd bns`djuy;du``g s`n' Sa` }j}pinuosy jh Fnujban or nirj u`bjdgo{`c ey sa`ogcprsuy tosa n i`ncogd sunc` kjpugni gnfogd Fnujban sa` fjrs}j}pinu g`t hjjc ngc e`x`und` }ujcpbs jh sa` y`nu'
BJL@ or;Lgjtg nr sa` fjrs u`bjdgo{`c tjuc jg sa` }ing`s nhs`u ’JL‖.
Nfjgd sa` rjhs cuoglr Hngsn ngc R}uos` e`bjf` rpbb`rrhpi nijgdtosa sa` fnkju eungc Bjbn Bjin ngc Co`s Bjl`' Og l`y fnul`sr) sa`bjf}ngy anr bu`ns`c g`t }nblndogd ro{`r sj rnsorhy bjgrpf`uc`fngcr'
Ogbu`nrogdiy) F`qobng hnfoio r anx` ipgba sjd`sa`u ns ajf`' Sa`nx`und` F`qobng ajpr`ajic cuoglr stj&ngc&n&anih ios`ur ju fju` jh rjhs cuoglr cpuogd sans eu`nl) taoi` n stj&ios`u ejssi` tnr sa` inud`rs
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nxnoinei` }nblnd`' Rj sa` bjf}ngy ogsujcpb`c n bjgx`go`gs 5&¶ios`u ejssi` sj r`i`bs u`dojgr) bjgsuoepsogd sj sa` rni` jh g`nuiy >'0eoiiojg pgos bnr`r jh Bjbn&Bjin og F`qobj saor y`nu' Saor inud`u ejssi`toii bjf}i`s` osr gnsojgtoc` ujiijps og 5==5' Og Baogn) Bjbn&Bjin or ng
ogs`duni }nus jh ajiocny b`i`eunsojgr ngc sa` hnfoiy d`s&sjd`sa`ursans nbbjf}ngy rpba `x`gsr' Saujpda ng ogs`gr` hjbpr jg Bjbn&Bjin) oggjxnsojg ngc g`t e`x`und`r) os anr nbao`x`c xjipf` dujtsajh >= }`ub`gs og 5==>' Og Baogn) rni`r jh Bjbn&Bjin ogbu`nr`c ey 8}`ub`gs' Og sa` Pgos`c Rsns`r) u`bjdgo{ogd sans bjgrpf`ur jhs`g`gkjy sa`ou co`s Bjl` tosa n riob` jh i`fjg) sa` bjf}ngy ejssi`csa` bjgb`}s' Sa` u`rpis–co`s Bjl` tosa i`fjg–bjgsuoeps`c sjxjipf` dujtsa jh 3 }`ub`gs hju sa` gpfe`u&jg` co`s'
Rjhs cuogl og Gjusa Nf`uobn; co`s Bjl`' Sa` bjf}ngy ogbu`nr`c osr
stj inud`rs ejssi` ro{`r cpuogd sa` 5==> ajiocnyr) ngc h`rsoxni}nblndogd a`i}`c cuox` n 8 }`ub`gs xjipf` ogbu`nr` hju Bjbn&Bjin'
Sa` }nblndogd oggjxnsojgr cj gjs kprs ogxjix` u`ro{ogd' Sa` bjf}ngyanr nirj u`r}jgc`c sj bjgrpf`ur$ bangdogd hnraojg rsyi`r tosa g`tejssi`r'
Tosa eungcr rpba nr Fogps` Fnoc) Ao&B) Rof}iy Jungd` ngc Corg`y kpob`r ngc kpob` cuoglr og sa` Pgos`c Rsns`r) ^jj og Nron) Ln}j ogInsog Nf`uobn ngc Eoej og Nhuobn'
Saor y`nu) sa` bjf}ngy u`&inpgba`c osr dijeni r}jusr&cuogl eprog`rr)ogx`rsogd og g`t }ujcpbsr) }nblndogd) }jrosojgogd ngc fnul`sogd'
Sa` u`rpisr r}`nl hju sa`fr`ix`r; os‟r dijeni r}jusr cuoglr) i`c ey]jt`unc` ngc N~pnuopr) du`t ey >2 }`ub`gs og 5==5) g`nuiy cjpei`sa` dujtsa uns` jh sa` tjuictoc` r}jusr&cuogl bns`djuy' U`xosnio{`cog sa` Pgos`c Rsns`r) sa` bjf}ngy ogsujcpb`c ]jt`unc` og g`nuiy`x`uy fnkju T`rs`ug @puj}`ng fnul`s) ogbipcogd Du`ns Euosnog)D`ufngy ngc R}nog) nr t`ii nr og F`qobj ngc Insog Nf`uobn' Sa`bjf}ngy inpgba`c 54 }ujcpbsr og 5==>'
Sa` bjffosf`gs jh sa` bjf}ngy sj }nblndogd oggjxnsojg nirju`rpis`c og g`t ogosonsox`r hju jpu hjpgsnog eprog`rr) n bangg`isaujpda taoba fngy bjgrpf`ur `gkjy Bjbn&Bjin' Og sa` Pgos`cRsns`r) sa` bjf}ngy c`x ij}`c Hjpgsnog) n sjsni e`x`und`cor}`grogd ryrs`f sans or fju` hi`qoei` ngc fju` u`ionei`' Stj y`nurjh u`r`nuba u`rpis`c og n cor}`grogd ryrs`f sans }ujxoc`r
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`qb`}sojgni e`x`und` ~pniosy) `nry sj p}dunc` s`bagjijdy) eungcngc dun}aob bprsjfo{nsojg ngc of}ujx`c u`ioneoiosy'
RSUNS@DOB ]INGGOGD
Og sa` y`nu 5==5) sa` bjf}ngy anc n du`ns rpbb`rr) nr sa` rsuns`dytjul`c taoba u`rpis`c og fnlogd Bjbn Bjin Bjf}ngy sa` tjuic‟ri`ncogd bjf}ngy' Og 5==>) bjf}ngy nbbjf}iora`c sa` buprs jh os‟rrsuns`dy nr
‥ Tjuictoc` xjipf` ogbu`nr`c ey 3 }`ub`gs tosa rsujgd
ogs`ugnsojgni dujtsa jh 0 }`ub`gs ngc bi`nu rodgr sans jpu Gjusa
Nf`uobng eprog`rr or dujtogd rjiociy ngc }u`cobsnei`'
‥ @nugogdr }`u ranu` du`t ey 15 }`ub`gs) nr t` c`iox`u`c jg jpu
bjffosf`gs sj bu`ns` xjipf` dujtsa taoi` nddu`rrox`iy
‥ U`spug jg bjffjg `~posy du`t hujf 52 }`ub`gs og 5=== sj 21
}`ub`gs saor y`nu'
‥ U`spug jg bn}osni ogbu`nr`c hujf >8 }`ub`gs og 5=== sj 54
}`ub`gs og 5==>'
‥ Sa` bjf}ngy anr d`g`uns`c hu`` bnra hijt jh #2'> eoiiojg) p}
hujf #5'1 eoiiojg og 5===) n bi`nu ogcobnsojg jh osr pgc`uiyogd
hogngboni rsu`gdsa'
Sa` rsuns`dy hju sa` hpspu` jh sa` bjf}ngy or x`uy rsunodashjutnuc' Sa` fnul`sogd rsuns`dy hju sa` y`nu 5==5 or nr hjiijtr)
‥ Nbb`i`uns` bnuejgns`c rjhs&cuogl dujtsa) i`c ey Bjbn&Bjin'
‥ R`i bsox`iy eujnc`g sa` hnfoiy jh e`x`und` eungcr sj cuox`
}ujhosnei` dujtsa'
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‥ Dujt ryrs`f }ujhosneoiosy ngc bn}neoiosy sjd`sa`u tosa jpu
ejssiogd }nusg`ur'
‥ R`ux` bprsjf`ur tosa bu`nsoxosy ngc bjgrors`gby sj d`g`uns`
dujtsa nbujrr nii bangg`ir'
‥ Cou`bs ogx`rsf`gsr sj aoda`rs }js`gsoni nu`nr nbujrr fnul`sr'
‥ Cuox` `hhobo`gby ngc bjrs&`hh`bsox`g`rr `x`uyta`u`'
FNKJU BJF]@SOSJU
]@]RO OGS@UGNSOJGNI
AORSJU_
]`}roBj or n tjuic i`nc`u og bjgx`go`gs hjjcr ngc e`x`und`r) tosa
u`x`gp`r jh nejps #54 eoiiojg ngc jx`u >32)=== `f}ijy``r' Sa`bjf}ngy bjgrorsr jh sa` rgnbl eprog`rr`r jh Huosj&Iny GjusaNf`uobn ngc Huosj&Iny Ogs`ugnsojgni< sa` e`x`und` eprog`rr`r jh ]`}ro&Bjin Gjusa Nf`uobn) Dnsjunc`*Suj}obngn Gjusa Nf`uobn ngc]`}roBj E`x`und`r Ogs`ugnsojgni< ngc ^pnl`u Hjjcr Gjusa Nf`uobn)fngphnbspu`u ngc fnul`s`u jh u`ncy&sj&`ns b`u`nir ngc jsa`u hjjc}ujcpbsr' ]`}roBj eungcr nu` nxnoinei` og g`nuiy 5== bjpgsuo`r ngcs`uuosjuo`r'
Fngy jh ]`}roBj$r eungc gnf`r nu` jx`u >==&y`nur&jic) eps sa`
bju}junsojg or u insox iy yjpgd' ]`}roBj tnr hjpgc`c og >?80saujpda sa` f`ud`u jh ]`}ro&Bjin ngc Huosj&Iny' Suj}obngn tnrnb~pou`c og >??1 ngc ]`}roBj f`ud`c tosa Sa` ^pnl`u JnsrBjf}ngy) ogbipcogd Dnsjunc`) og 5==>'tjpic `gs`usnog sa` iors`g`utosa sa` ins`rs fprobni r`i`bsojgr u`gc`u`c ey xojiog ju }ongj juejsa' Sa` g`t gnf`) ’]`}ro Bjin‖) or c`uox`c hujf sa` stj jh sa`}uogbo}i` ogdu`co`gsr) ]`}rog ngc Ljin Gpsr' Os tnr hours pr`c jg sa`
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Npdprs 51' Ns sans sof`) Euncanf‟r ncx`usorogd }unor`r aor cuogl nr’@qaoinunsogd) ogxodjunsogd) nocr cod`rsojg‖'
>??=&5==5
Sa` ncx`usor`f`gs jh sa` ]`}ro bangd`r sj) ’_jp djs sa` uodas jg`eney) Pa&Apa.‖'Tosa sa` `qs`grox` prnd` jh sa` rsnur og sa` nccr)sa` }j}pinuosy jh ]`}ro ogbu`nr`' Og >??5 ]`}ro&Bjin hjuf`c n}nusg`urao} tosa Sajfnr K' Io}sjg Bj' Sjcny Io}sjg or sa` eodd`rsr`iiogd u`ncy&sj&cuogl s`n eungc og sa` Pgos`c Rsns`r' Jpsroc` sa`Pgos`c Rsns`r) ]`}ro&Bjin Bjf}ngy$r rjhs cuogl j}`unsojgr ogbipc`sa` eprog`rr jh R`x`g&P} Ogs`ugnsojgni' ]`}ro&Bjin e`x`und`r nu`nxnoinei` og fju` sang >?= bjpgsuo`r ngc s`uuosjuo`r'Og Nron) sa`y r`i`bs`c Inaju` sj fnl` sa`ou u`dojgni jhhob`' Saor tnrcjg` og >?4=' Saor u`dojgni jhhob` or fjgosjuogd nii sa` j}`unsojgrbnuuo`c jps og Rjpsa T`rs Nron' Nr og ]nlorsng) sa`y jgiy `gs`u`ce`x`und` ogcprsuy' Sa`y anx` `i`x`g ejssi`ur bjx`uogd taji`]nlorsng' Sa` }ings j}`unsogd a`u` or Uon{ Ejssi`ur !]xs/ ISC' Saor}ings tnr `rsneiora`c ns Inaju` og >?43' Sa` sjsni bn}nbosy jh sa`}ings or 2=)=== bnr`r }`u cny' Sa`y anx` hjpu hoiiogd iog`r og sa` }ingsj}`unsogd jg sa` sau`` raohs enr`r' @nba raohs or jh `odas ajpur' Sa`yanx` }`ufng`gs tjul hjub` jh 40= }`j}i` ngc sa`y `f}ijy``n}}ujqofns iy >=== }`j}i` fju` jg s`f}junuy enror cpuogd
rpff`u r`nrjg'
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]`}ro‟r ]ujcpbsr
‥ ]`}ro
‥ S``f
‥ Fouogcn
‥ ]`}ro Fnq
‥
]`}ro I`fjg
‥ ]`}ro Eip`
‥ Fjpgsnog C`t
‥ 4p}
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BJBN BJIN ]NLORSNG
Sa` Bjbn&Bjin Bjf}ngy e`dng j}`unsogd og ]nlorsng og >?02' Bjbn&Bjin) Hngsn ngc R}uos` nu` sa` eungcr og ]nlorsng' Sa` Bjbn&Bjin
Ryrs`f og ]nlorsng j}`uns`r saujpda `odas ejssi`ur) hjpu jh taoba nu`fnkjuosy&jtg`c ey Bjbn&Bjin E`x`und`r ]nlorsng Iofos`c !BBE]I/' Sa` BBE]I }ingsr nu` og Lnunbao) Ayc`unenc) Roniljs) Dpkungtnin)Hnorninenc) Unaofynu Lang) Fpisng ngc Inaju`' Sa` u`fnogogd stj}ingsr) ogc`}`gc`gsiy jtg`c) nu` og Untni}ogco ngc ]`rantnu' Sa`Bjbn&Bjin Ryrs`f og ]nlorsng r`ux`r 4=)=== bprsjf`ur*u`snoijpsi`sr' Sa` Bjbn&Bjin Ryrs`f og ]nlorsng `f}ijyr >)1== }`j}i`'Cpuogd sa` inrs stj y`nur) Sa` Bjbn&Bjin Ryrs`f og ]nlorsng anrogx`rs`c jx`u #>2= foiiojg !P'R'/
3? y`nur jh u`hu`raf`gs og ]nlorsng
Bjbn&Bjin ogsujcpb`c og ]nlorsng >?02
Hngsn ogsujcpb`c og ]nlorsng >?80
R}uos` tnr ogsujcpb`c >?45
Co`s Bjl` ( Hngsn I`fjg 5==>
]UJFOR@ JH BJL@
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saogdr' Rj sa` cor}jrnei` ogbjf`r jh sa` }`j}i` nu` bjfogd cjtg' Sa`y r}`gc a`nxoiy jg u`gsr) psoioso`r) ngc `cpbnsojg ngc enrobg`b`rroso`r ngc nhs`u sans ta`g sa`y d`s `qsun fjg`y sa`y saoglnejps saor rjhs cuogl 'Rj sa` c`bu`nrogd }`u bn}osn ogbjf` `hh`bsr
enciy og r`iiogd ngc }ujcpbsojg jh saor rjhs cuogl'Ngc sj d`s saujpda tosa saor cohhobpisy sa`u` or g``c sj ogbu`nr` sa`
i`x`i jh }`u bn}osn ogbjf` jh ]nlorsng e`bnpr` os or fpba i`rr`u sangsa` u`rs jh sa` bjpgsuo`r'
Bjf}`sosjur
Bjl`‟r fnkju bjf}`sosju or ’]@]RO‖ ngc sa`u` or gj a`rosnsojg sj rnysaor e`bnpr` `x`uy jg` lgjtr sans ngc nii sa` jsa`u bjic cuoglr ngc
tns`u) bjhh``) s`n nu` sa` bjf}`sosjur'
T`nsa`u
T`nsa`u or sa` saouc fnkju hnbsju og `hh`bsogd sa` Bjl`‟r r`iiogd' Saoror pgc`uc`x`ij}`c fnul`s rj sa` bjl`‟r bjgrpf}sojg og rpff`ur or8=% ngc og togs`ur or 3=%'
FNKJU BPRSJF@UR G@@C
Hours jh nii sa` fnkjuosy cjg‟s bnu` sans tans sa`y nu` djogd sj anx`'Og jsa`u tjucr) sa`y cjg‟s bnu` e`hju` cuoglogd sans ta`sa`u os or’]`}ro‖ ju ’bjl`‖' Sa`y cjg‟s nbspniiy cohh`u`gsons` e`st``g sa`r`stj eungcr og juc`u sj sa`ou snrs`r'
Bjgrpf`ur enrobniiy cuogl tans sa`y d`s' Sa`y e`io`x` jg ’TANS BJIC SA@_ RJIC‖Bjgrpf`u‟r nxnoineoiosy og eungcr or enrobniiy tjulr iol`;
‥ ]pra nxnoineoiosy
‥ ]pii bjgrpf`u‟r c`fngc'
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Hju saor u`nrjg) Bjbn&Bjin anr }ujxoc`c sa`ou bjji`ur ngc hu``{`ur ogsa` fnul`s' Sa`y anx` fnqofpf gpfe`u jh bjji`ur ngc hu``{`ur ogsa` fnul`s' Sa`y }ujxoc` saor oghunrsupbspu` hu`` jh bjrs kprs sj}ujxoc` baoic bjl` sj sa`ou bprsjf`u) taoba sa`y tngs sj e`
}pubanr`' Sa`ou rni`rfng ngc f`bangobr u`dpinuiy xoros nii sa` raj}r ta`u`bjl` anr osr oghunrsupbspu` sj ba`bl sans `osa`u os or og }uj}`ubjgcosojg ju gjs) oh gjs sa`g sa`y off`cons`iy bangd` ju u`}nou os'
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FNKJU BJF]@SOSJUR
Bjgrpf`ur hoursiy c`boc` sans sa`y nu` djogd sj anx` n rjhs cuogl' Sa`g sa`y bjf}`s` eungcr tosa `nba jsa`u' Iol` sa`y bjf}`s` Bjl`
tosa ]`}ro ngc R}uos` tosa 4p} ngc s`nf 'Rj sa` fnkju bjf}`sosju jh Bjl` or ]`}ro'Ta`g sa`y fjsoxns` sj ngy jsa`u eungc ju jg Bjl` os‟r og ogrsogbsenrobniiy sans enr`c jg f`rrnd`r c`uox` b`usnog h``iogdr'Eps Bjbn Bjin saoglr og n cohh`u`gs tny) sa`y e`io`x` sans UB Bjin)g`t bjfogd NFUNS Bjin) ngc nii kpob`r) `x`g sa`y snl` tns`u ngcs`n nr sa`ou bjf}`sosjur'
RSUNS@DO@R JH ^PNIOS_
Nhs`u Fobuj ngc fnbuj ngniyror Eungc ’bjl`‖ or }uofnuoiy uji`
>' @gangb` bjf}`sosojg fjf`gsr
5' Ta`g }`j}i tnsba buobl`s
2' Saujpda bjff`ubonio{nsojg
3' Hpg sof`
Sajpda sa`r` rsuns`do`r sa`u` bjpic e` e`ss`u pgc`ursngcogd ngce`ss`u bjgg`bsojg tosa sa` }peiob' Sa`r` nu` sa` ’l`y bjgrpf}sojg‖'
SAU@NSR HUJF BJF]@SOSJUR
Sau`nsr nu` t`ii }ingg`c' ]uob` or sa` fnkju sau`ns' Ta`g }uob` dj`rb`usnog e`yjgc sa` `qnbs }uob` ta`sa`u bjf` cjtg ju dj aoda`u osr`hh`bsr sa` bjgrpf}sojg jh rjhs cuogl'E`bnpr` ta`g sa` }uob` dj aoda`u }`j}i` dj hju sa` rpersosps` jh ’bjl`‖ o'`' ]`}ro'Ngc ta`g }uob` dj`r cjtg sa`y saogl sans sa`u` or fprs e` rjf`
saogd tujgd og os'Og rajus os nii c`}`gcr jg bprsjf`u‟r }`ub`}sojg'
SNUD@SR SANS TJPIC IOL@ SJ NSSNOG
@x`uy judngo{nsojg upgr jg sa` enr`r jh }ujhos fnqofo{nsojg rj Bjl`or nirj ijjlogd hju n aoda }ujhos fnudog'
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Sa`u` nu` sau`` fnkju tnyr jh fnlogd fjg`y
‥ Jx`u godas }ujhos
‥ Togchnii }ujhos
‥ @saobni ngc pg&`saobni tnyr
Jx`u Godas ]ujhosr
Sa`y bjpic e` jx`u godas }ujhos sans or hju sa` gpfe`u > eungc hju sa`y`nu' Saor bjpic e` djs fy ogbu`nrogd rni`r xjipf`
Togchnii ]ujhos
Bng e` togchnii }ujhos' Sa`y nu` sa` `qsunr }ujhos' Ta`g sa`bjgrpf}sojg sa` bjgrpf}sojg or jg ejjf' Rj) sa`u` or cohh`u`gs logcjh }ujhosr'
@saobni ngc Pg`saobni Tnyr
]ujhos bng nirj d`s saujpda `saobni ngc pg`saobni tnyr' Sa`y e`io`x`jg saor ~pjs`
’ @x`uy saogd or hnu` og ijx` ngc tnu‖'
Rjf` }ujhosr rsnyr hju rjf` sof` iol` ’jx`u godas }ujhosr‖ ngc rjf` kprs bjf` ngc dj iol` ’togc hnii }ujhosr‖' Ngc sa`y bng nirj d`s }ujhossaujpda cohh`u`gs n}}ujnba`r'
@Q]NGCOGD SNUD@S FNUL@S
Og inrs 5 y`nur Bjl` anr bjf` enbl og nddu`rrox` fngg`u'
‥ Bjgrpf`u anr bajob`
‥ Nssunbsox` eungc gnf`
‥ Eungc cohh`u`gsonsogd
Bjgrpf`u Anr Djs Bajob`
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5=% & `qbor` cpsy54% & dj`r sj djx`ugf`gs=2% & Og fnlogd Epcd`s
Nhs`u }nyogd nii sa`r` snq`r bjl` anr sj }ny `i`bsuobosy banud`r' T`anx` sj r}`gc jg corsuoepsojgr' Nhs`u }nyogd nii sa`r` `q}`gr`rBjl`‟r fnudog r~p``{`c ngc bjgrpf`ur anx` sj }ny hju ogbu`nrogdsnuohhr'
Sa`r` nu` sa` j}}juspgoso`r saujpda taoba t` bng ogbu`nr` sa` }uob`ngc bng d`s }ujhosr'
Sau`nsr
Sa`u` nu` fpba fju` sau`nsr og ogbu`nrogd }uob`r' E`bnpr` rnf`
}ujei`f jh rpersosps`' Oh Bjl` ogbu`nr` sa` }uob` i`sr rny > up}``' Sa`g }`j}i` c`hogos iy tjg‟s dj hju bjl ' Sa`y anx` sa` e`rsrpersosps` jh Bjl` sans or ]`}ro' Rj sa`r` nu` sa` sau`nsr ogogbu`nrogd }uob`r' Bjl` toii ijr` sa` fnudog jh osr }ujhos ngc bng hnb`ijrr'
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RSUNS@DO@R HJU NBAO@XOGD DJNIR O'@' ’AODA ]UJHOSR‖
Sj ogbu`nr` sa` }uob` or sa` i`nrs saogd) taoba Bjl` bng ncj}s' Sa`u`
nu` rj fngy tnyr saujpda taoba Bjl` bng ogbu`nr` sa` }ujhosr'Rjf` fnkju tnyr nu` nr hjiijtr'
‥ Xjipf` bng e` ogbu`nr`c
‥ Ogs`u`rs i`x`i jh bjgrpf`ur
‥ Sj snl` }nus og `g`ud`sob h`rsoxnir
Ajt sj ogbu`nr` sa` xjipf` jh bjgrpf`ur:
Bjl` bng ogbu`nr` sa` xjipf` ey `q}ngcogd sa` ogcprsuy jh bjl`' Saujpda ncx`usor`f`gsr) jhh`uogd cohh`u`gs ogs`u`rsogd saogdr sjnssunbs }`j}i` sjtnucr saor }ujcpbs'
Ajt sj ogbu`nr` sa` ogs`u`rs i`x`i jh bjgrpf`ur:
Bjl` or ogbu`nrogd sa` ogs`u`rs i`x i jh bjgrpf`ur ey jhh`uogdcohh`u`gs hinxjur'
Hju `qnf}i` Bjl` or ogbu`nrogd sa` gpfe`u jh hinxjur og ’Hngsn‖) saoror jg` jh sa` }ujcpbs jh bjl`' Saujpda jhh`uogd cohh`u`gs hinxjur Bjl`bng ogbu`nr` sa` I`x`i jh bjgrpf`ur ngc saujpda saor }ujhosr bng e`dnog`c'
Ajt sj snl` }nus og `g`ud`sob h`rsoxnir:
Bjl` or niu`ncy snlogd }nus og sa` h`rsoxni iol` ’Enrngs‖ rogb` inrs 2y`nur' Bjl` jhh`ur cohh`u`gs nssunbsox` saogdr og sa`ou h`rsoxni ngcsaujpda saor Bjl` dnog`c aoda }ujhos ngc bjgrpf}sojg jh bjl`
ogbu`nr`c jg sa`r` jbbnrojgr'
Ngc saor y`nu og saor y`nu 5==5 }`j}i` t`u` ngqojpriy tnosogd sanstans ogs`u`rsogd saogd bjl` or djogd sj jhh`u'
FNUL@SOGD RSUNS@D_
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Jpu ijbni fnul`sogd rsuns`dy `gnei`r Bjl` sj iors`g sj nii sa` xjob`rnujpgc sa` tjuic nrlogd hju e`x`und`r sans r}ng sa` `gsou`r}`bsupf jh snrs`r ngc jbbnrojgr' Tans }`j}i` tngs og n e`x`und`
or n u`hi`bsojg jh taj sa`y nu`) ta`u` sa`y iox`) ajt sa`y tjul ngc}iny) ngc ajt sa`y u`inq ngc u`banud`' Ta`sa`u yjp$u` n rspc`gs ogsa` Pgos`c Rsns`r `gkjyogd n u`hu`raogd Bjbn&Bjin) n tjfng og Osniysnlogd n s`n eu`nl) n baoic og ]`up nrlogd hju n kpob` cuogl) ju nbjp}i` og Lju`n epyogd ejssi`c tns`u nhs`u n upg sjd`sa`u) t`$u`sa`u` hju yjp' T` nu` c`s`ufog`c gjs jgiy sj fnl` du`ns cuoglr) epsnirj sj bjgsuoeps` sj bjffpgoso`r nujpgc sa` tjuic saujpda jpubjffosf`gsr sj `cpbnsojg) a`nisa) t`iig`rr) ngc cox`urosy' Bjl`rsuox`r sj e` n djjc g`odaeju) bjgrors`gsiy ran}ogd jpu eprog`rrc`borojgr sj of}ujx` sa` ~pniosy jh ioh` og sa` bjffpgoso`r og taoba
t` cj eprog`rr' Os$r n r}`boni saogd sj anx` eoiiojgr jh huo`gcr nujpgcsa` tjuic) ngc t` g`x`u hjud`s os'
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FNUL@S ]JROSOJGOGD
]ujcpbs Ungd`
Sa` sjsni ungd` jh Bjbn Bjin bjf}ngy og ]nlorsng ogbipc`r;‥ Bjl`'
‥ R}uos`'
‥ Hngsn'
‥ Co`s Bjl`'
Ngc bjf}ngy jhh`ur sa`ou }ujcpbsr og cohh`u`gs ejssi` ro{`r sa`r`
ogbipc`r;
‥ RRUE !rsngc`ur ro{` u`spugnei` ejssi`/
‥ IUE !ioss`u u`spugnei` ejssi`/
‥ GUE !gj u`spug ejssi`/ ju cor}jrnei` ejssi`
‥ ]@S >'0 !>'0 ioss`u }inrsob ejssi`/
‥ BNGR !sog }nbl 22= fi/
]nblogd
Bjbn bjin }ujcpbsr nu` nxnoinei` og cohh`u`gs }nblogd
‥ 53 u`dpinu ejssi` ra`ii
‥ 8 ejssi` }nbl hju >'0 }`sr
‥ >5 ejssi`r og n }nbl hju cor}jrnei` ejssi`
‥ 53 bngr og jg` }nbl'
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]UJFJSOJG RSUNS@DO@R
D`ssogd ra`ix`r
Sa`y d`sr ju }pubanr` ra`ix`r og eod c`}nusf`gsni rsju`r ngccor}iny sa`ou }ujcpbsr og sans ra`ix`r og sans rsyi` taoba rajt sa`ou}ujcpbs fju` bi`nu ngc fju` nssunbsox` hju sa` bjgrpf`ur'
@y` Bnsbaogd ]jrosojg
Rni`rfng jh sa` bjbn bjin bjf}ngy }jrosojgr sa`ou hu``{`ur ngcsa`ou }ujcpbsr og `y`&bnsbaogd }jrosojgr' Gjufniiy sa`y l``} sa`ouhu``{`ur g`nu sa` `gsungb` jh sa` rsju`r'
Rni` ]ujfjsojg
Bjf}ngy nirj cj r}jgrjurao}r tosa cohh`u`gs bjii`d` ngc rbajji‟rbnh`r ngc r}jgrjur sa`ou r}jusr `x`gsr ngc jsa`u `qsun bpuuobpipfnbsoxoso`r hju d`ssogd fnul`s ranu`'
PSB Rba`f`
PSB f`ng pgc`u sa` bujtg rba`f`) bjbn bjin jhs`g cj saor sy}` jh
rba`f` ngc sa`y jhh`u x`uy angcy }uo{`r og os' Iol` jgb` sa`y jhh`ueobybi`r) bn}r) sx r`sr) bnra }uo{`r `sb' Saor rba`f` or x`uy fpba}j}pinu nfjgd baoicu`g'
CORSUOEPSOJG BANGG@IR
Bjbn Bjin Bjf}ngy fnl`r stj sy}`r jh r`iiogd
‥ Cou`bs r`iiogd
‥ Ogcou`bs r`iiogd
Cou`bs R`iiogd
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]JR Fns`uoni
]jr fns`uoni f`ng }jogs jh rni` fns`uoni saor ogbipc`r; }jrs`ur ngc
rsobl`ur cor}iny og sa` rsju`r ngc og cohh`u`gs nu`nr'
SX Bjff`ubonir
Nr `x`uyejcy lgjt sans SX or n fjrs bjffjg `gs`usnogogd f`copfrj SX bjff`ubonir or jg` jh sa` fjrs nssunbsox` tny jh cjogdncx`usor`f`gs' Rj Bjbn Bjin Bjf}ngy cj`r u`dpinu SX bjff`ubonirjg cohh`u`gs bangg`ir'
Eoiiejnucr ngc Ajicogdr
Bjbn bjin or x`uy fpba bjgrbojpr nejps sa`ou eoiiejnucr ngcajicogdr' Sa`y anx` rj fngy ros`r og cohh`u`gs ijbnsojgr hju sa`oueoiiejnucr'
@Q]@BSNSOJGR HJU SA@ BJFOGD _@NU
@x`uy saogd rsnusr hujf sa` nssospc` jh bjgrpf`u‟r e`anxoju' Ngcsa` enrob l`y sj nssunbs sa` bjgrpf`ur or sj saujt sa` ’fjg`yntny‖'
Ngc }jrosox` h``iogd h`iiogd tosa sa` eungc) taoba sa`y pr`c sj anx`Bjl` tngsr sj ncx`usor` sa`ou }ujcpbsr a`nxoiy og sa` bjfogd y`nu'Ngc os toii snl` sa` >=% jh sa`ou }ujhosr' Ngc ta`g t` snl` os nr ndijeni i`x`i os or # O eoiiojg'
Bjfogd y`nu or sa` banii`gdogd y`nu hju sa` ogcprsuy jh Bjl`' Sa`yanx` sj snl` ijsr jh c`borojgr sans ajt sj ogbu`nr` sa` }ujcpbsojgngc ta`u` sa`y anx` sj r}`gc fjg`y'Hju dnogogd rpbb`rr og bjfogd y`nu sa`y anx` sj anx` rjf`
of}jusngs saogdr iol`;
>' Ijyni bjgrpf`ur nu` of}jusngs hju bjf}ngy‟r rpbb`rr'
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5' Tjul`ur rajpic e` sa` eungc b`gsuob gjs sa` }ujfjsojg b`gsuob'
2' Sa`y rajpic lgjt ajt fpba sj hju sa` eungc nbsoxoso`r'
3' Sa`y rajpic nirj lgjt sans ajt fpba sj cj tosa sa` }ujfjsojg
nbsoxoso`r hju eungc'
AJT BJL@ C@S@UFOG@ SA@ _@NUI_ EPCD@S
Bjl` c`s`ufog`r osr y`nuiy epcd`s ey sa`
‥ Rni`r xjipf`
‥ ]ujhosneoiosy
‥ Snud`s xjipf`
Rni`r Xjipf`
Bjl` c`s`ufog`r osr y`nuiy epcd`s saujpda sa` rni`r xjipf`' Sa`yhours bjgb`gsuns` jg sa` saogd or ’tans or sa` bjgcosojg jh sa`ourni`r:‖ oh sa` bjgcosojg or djjc jh sa`ou rni`r sa`g sa`y c`hogos`iyogbu`nr` sa`ou }ujcpbsojg ngc rni`r xjipf`' Jsa`utor` sa`y
bjgb`gsuns` jg sa`ou jic rsuns`do`r'
]ujhosneoiosy;
Sa` r`bjgc saogd saujpda taoba sa`y c`s`ufog`r epcd`s or sa`’}ujhos‖ 'oh sa`y u d`ssogd }ujhosr tosa sa` aoda fnudog) sa`g sa`yc`hogos`iy tngs sj ogbu`nr` sa`ou }ujhosr og sa` g`qs bjfogd y`nu'@x`uy judngo{nsojg upgr jg sa` enror jh d`ssogd aoda }ujhosr' Gjjudngo{nsojg tngsr sj hnb` Ijrr og sa`ou eprog`rr' Sj d`s }ujhos or sa`hours }uojuosy jh sa` Bjl`'
Snud`s Xjipf`;
Sj upg sa` eprog`rr `x`uy ogcprsuy anr rjf` snud`sr) taoba sa`ytngs sj nbao`x` og n r}`bohob sof` }`uojc' Oh ogcprsuy nbao`x`r sajr`djnir og sans }`uojc sa`g hju sa` bjfogd y`nu os ogbu`nr`r sa` xjipf`jh sa` snud`s'
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Rj Bjl` Hjiijt sa` rnf` saogd os anr nirj rjf` djnir ngc snud`sr sjnbao`x` og sa` dox`g sof` }`uojc' Ta`g sa`y rpbb``c sj nbao`x` sanssnud`s sa`g sa`y ogbu`nr` sa`ou snud`s xjipf` og sa` g`qs y`nu'
RNI@R ]UJFJSOJG NBSOXOSO@R
Bjbn&Bjin Buobl`s
Buobl`s sa` fjrs rjpdas nhs`u< tnsba`c ( }iny`c dnf` og ]nlorsng'sa` dnf` jh buobl`s anr e``g jtg`c ey xnuojpr eungcr og sa`ogcprsuy hju sa` }ujfjsojg jh sa`ou }ujcpbsr jx`u n }`uojc jh sof`' Os
anr ungd`c hujf sjenbbj sj ipeuobngsr sj bjffpgobnsojg bjf}ngo`rsj englr sj nouiog`r ( ins`iy sj sa` e`x`und` ogcprsuy' Sa`bjf}`sosojg anr e`bjf` sjpda`u ( sjpda`u nr sa` sof` anr}ujdu`rr`c'
Bjbn&Bjin rodg`c n r}jgrjurao} ndu``f`gs tosa `odas jh ]nlorsng‟rGnsojgni buobl`s }iny`ur' Bjbn&Bjin u`nio{ogd sa` hnbs sans buobl`s or nx`uy rsujgd `i`f`gs ey taoba os bng u`nba os bjgrpf`ur ( fnrr`rogx`rs`c og sa` j}}juspgosy ngc inpgba`c n fnrrox` bnf}nodg jg
fnrr f`con rajtogd nii sa`r` buobl`s rsnur `gcjurogd (bjf}iof`gsogd Bjbn&Bjin eungc' Sa` Bjbn&Bjin Bjf}ngy c`x`ij}`csau`` SX bjff`ubonir ( hjpu s`rsofjgoni ncr tosa sa` }iny`u ( ungsa`f jg sa` gnsojgni g`s tjul cpuogd xnuojpr buobl`s fnsba`r' Sa`r`ejic rs`}r snl`g ey sa` Bjbn&Bjin fnul`sogd pgos nbbinof`c sa`ffngy nblgjti`cd`f`gsr nbujrr sa` ejnuc' Saor bnf}nodg a`i}`cBjbn&Bjin sj `rsneiora osr nrrjbonsojg tosa sa` dnf` ( sa` }iny`u'
Bjbn&Bjin Bjgb`usr
Neunu&pi&an~‟r corsogbs rsyi`) iyuobr ( rjgdr anx` fnc` aof ngogrsngs aos nfjgd sa` fnrr`r og ]nlorsng' Aor `gjufjpr }j}pinuosyog sa` bjpgsuy ( neujnc or rp}}jus`c ey Bjbn&Bjin‟r bjffosf`gssjtnucr }ujxocogd a`nisay ( hpg&hoii`c `gs`usnogf`gs hju sa` yjpsa jh ]nlorsng' Bjbn&Bjin eujpdas Neunu sj aor hngr saujpda ajicogdbjgb`usr ( h`nspuogd Neunu og n fpba&n}}u`bons`c SXB ( FFSh`nspu`c saujpdajps sa` bjpgsuy'
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Sa` SXB bnf}nodg hjbpr`c jg sa` a`bsob ioh`rsyi` jh n }j} rsnu tajhjpgc u`r}os` ( u`io`h saujpda Bjbn&Bjin og rajus fjf`gsr sans a`anc sj aofr`ih cpuogd n bjgb`us' Bjbn&Bjin‟r eungc }jrosojgogd jh }ujxocogd c``} cjtg u`hu`raf`gs hju sa` ejcy) rjpi ( fogc t`u`
bn}spu`c nbbpuns`iy og sa` SXB ( c`}obs`c n}siy ajt sa` cuoglbjf}i`s`r sa` fjf`gs hju Neunu' Bjbn&Bjin Hjjc F`in
Tosa n r}inra jh hjjc) hpg ( }uo{`r sj e` tjg) sa` Bjbn&Bjin hjjcf`in su`ns`c sa` }`j}i` jh Lnunbao) sj n h`rsox` hjjc h`rsoxnibjf}uorogd jh 0= u`rsnpungsr) r}u`nc jps nii jx`u sa` eprsiogd bosy‟rfn}' Sa` }ujfjsojg rnt sa` nxoc hnfoio`r ( huo`gcr `gkjyogd sa`c`iobnbo`r ns sa` u`rsnpungsr< nii u`roio`gsiy p}ajicogd sa` Bjbn&Bjin
oc`gsosy'
Bjbn&Bjin Enrngs H`rsoxni
Og H`eupnuy sa` fjgsa jh enrngs sa` }nulr ( ajusobpispu` npsajuosy ogInaju` gjfogns`c Bjbn&Bjin sa` jhhoboni r}jgrju jh sa` enrngsh`rsoxni 'Bjbn&Bjin ncc`c sj sa` bnugoxni nsfjr}a`u` ey fnlogd sa`h`rsoxni hu`` sj `gs`u ( c`bjunsogd nii fnog ujncr og Inaju` tosaoiipfogns`c los`r' Bjbn&Bjin nirj ajrs`c n bjgb`us jh }j} ocji Neunu&
pi&an~) anc baoicu`g‟r }nunc` ( a`ic sa` Bjbn&Bjin los` hiyogdbanf}ojgrao} cpuogd sa` enrngs h`rsoxni' Gjt ’ta`u` sa`u` orenrngs sa`u` or Bjbn&Bjin‖) os anr e``g of}jrroei` sj `gxornd`enrngs tosajps Bjbn&Bjin' Bjbn&Bjin dox` sa` fju` u`hu`raogd hinxjusj sa` bjijur jh enrngs ey nccogd fju` ioh` sj sa` h`rsoxni) doxogd sa`bjgrpf`u n pgo~p` `q}`uo`gb` taoba sa`y anc g`x`u snrs`c e`hju`' Bjbn&Bjin DJ&U@C
^p`gbaogd sa` saours jh fjsjuors) }`c`rsuongr ( }nrr`uey‟r cpuogdInaju`‟r ajss`rs rpff`u r`nrjg) Bjbn&Bjin‟r ’DJ&U@C‖ s`nfr t`gsjps ogsj sa` boso`r fnog ~pncungsr sj ’r`ux` ( u`hu`ra‖ jg sa` r}jstosa ob`&bjic Bjbn&Bjinr ns corbjpgs`c }uob`r enbl`c ey n a`nxy HFnggjpgb`f`gs bnf}nodg sa` ’DJ&U@C‖ rsnii) r`ux`c t ii sj}ujfjs` sa` Bjbn&Bjin ogcprsuy'
Bjbn&Bjin ]nusy og n ]nul
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Og Kpg` 5===) Bjbn&Bjin bu`ns`c ng `q}`uo`gsoni fprobni `x`gogd ogInaju`) ta`u` Kpgjjg }`uhjuf`c' Saor }ujdunf tnr u`bjuc`c ngcjg`&ajpu }ujdunf rajtg og sa` gnsojgni SX hju hu``'>= foiiojgajpr`ajicr rnt Bjbn&Bjin ‑]nusy og n ]nul‟ taoi` >= sajprngc
}`j}i` nss`gc`c sa` `x`gs'
Bjbn&Bjin Raj}}ogd H`rsoxni
Bjbn&Bjin ajrs`c ’Sa` Bjbn&Bjin Raj}}ogd H`rsoxni‖ Inaju`‟r hoursraj}}ogd h`rsoxni) n u`rjpgcogd rpbb`rr tosa s`f}sogd corbjpgsr)iox` fprob) du`ns }uo{`r ( hou` tjulr' Ioe`usy fnul`sogd Dpie`ud tnrn aox` jh nbsoxosy cpuogd sa` t``lijgd raj}}ogd `qsunxndng{n' Sa`og npdpuni `x`gs }ujx`c rj }j}pinu sans os or gjt r`s sj e`bjf` ngnggpni hoqspu`'
Bjbn&Bjin ]`s ]ujfjsojg
Og >??8) Bjbn&Bjin inpgba`c >'0 ios`u ]`s bjgsjpu ejssi` hju sa` hourssof` og ]nlorsng' Snud`sogd ajpr` tox`r ( hnfoiy ajf`) Bjbn&Bjin‟r>'0 ios`u ]`s ejssi`) sjjl sa` iof`iodas ( dnog`c fjf`gspf tosa nbnf}nodg }ujfjsogd sa` pgo~p` }nblndogd ngc osr gpf`ujprbjgrpf`u e`g`hosr 'N su`ns hju sa` hnfoiy) Bjbn&Bjin‟r ]@S tnrjhh`u`c saujpda n ’}uob`&jhh‖ }ujfjsojg sans rnoc………'Dj jps (
d`s rjf`
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Bjbn&Bjin Unf{ng Bnf}nodg
N x`uy r}`boni jbbnrojg hju sa` }`j}i` jh ]nlorsng Unf{ng rntngjsa`u x`uy r}`boni Bjbn&Bjin‟r }ujfjsojg) fnul`sogd sa` }j}pinu
>'0 ios`u ]@S ejssi` ( sa` > ios`u ejssi` tosa n rp}`u }uob`&jhh }ujfjsojg' Sa` `f}anror jg `gkjyogd Bjbn&Bjin ns ’Ohsnu‖ tosahuo`gcr ( hnfoiy'
Bjbn&Bjin Tjgc`u jh sa` Tjuic ]ujfjsojg
Og Kpiy 5===) Bjbn&Bjin r`s sa` rsnd` jh sa` dungc PSB }ujfjsojg'Bjbn&Bjin t`gs na`nc tosa sa` oc`n jh doxogd bjgrpf`u bangb`r sjtog hnepijpr) fndobni ’cu`nf xnbnsojg‖ sj gpf`ujpr ’tjgc`uc`rsognsojg‖ saujpdajps sa` tjuic jg `x`uy }pubanr` jh n 50= fi
UDE ejssi` jh Bjbn&Bjin) R}uos`) ( Hngsn'Sa` }ujfjsojg dnx`bjgrpf`ur n bangb` sj tog hu`` cuogl) n suo} sj ]NUOR) AJII_TJJC)G@T_JUL) ROGDN]JU@ ( BNOUJ nijgd tosa nouhnu` ( hjpu godasr hu``rsny og sa`r` cu`nf ingcr' Sa` }ujfjsojg rnt nxoc bjgrpf`ubjii`bsogd Bjbn&Bjin ‑Bujtg bn}r‟ ( r}nul`c n l``g u`r}jgr` hujfsa` }peiob ) u`gc`uogd ng jpsrsngcogd s`rsofjgoni bnf}nodg og sa`r`bjgc }anr`) aodaiodasogd sa` togg`ur jx`u ta`if`c og sa` fndobnic`iodas jh sa`ou hnxjuos` e`x`und` Bjbn&Bjin'
Bjbn&Bjin ( Gjlon
Og Npdprs 5==>) sa` g`t pgc`u&sa`&bujtg }ujfjsojg ’GolinLoyn:‖!Tans anx` p tjg/ tnr inpgba`c og bjiinejunsojg tosaBaof`un Gjlon'Sa` }ujfjsojg dnx` bjgrpf`u n bangb` sj togsajprngc‟r jh Bjbn&Bjin eungc`c Gjlon 22>= b`iipinu }ajg`r jg`x`uy }pubanr` jh 40=fi UDE ejssi` jh Bjbn&Bjin )R}uos`) (Hngsn'Sa` jsa`u aodaiodas jh }ujfjsojg tnr sa` ’Bnpdas U`cAngc`c‖ bnf}nodg' Eungc`c Bjbn&Bjin tosa ‑bnpdas u`c angc`c‟s`nf og sa`f t`gs sj Inaju` ( Lnunbao hju sau`` cnyr) tosa snud`ssans ngyjg` e`ogd bnpdas cuoglogd Bjbn&Bjin toii e` ntnuc`c ngjlon 22>= fjeoi` }ajg` ( oh rjf`jg` or bnpdas snilogd jg n gjlonfjeoi` toii tog hu`` rp}}iy jh Bjbn&Bjin' Bnpdas u`c angc`c e`bjf`n apd` rpbb`rr nfjgd sa` fnrr`r nr os tnr jg` sj jg` ogs`unbsojge`st``g sa` Bjbn&Bjin eungc ( sa` bjgrpf`ur' Saor nbsoxosy a`i}`ceoii`c bjghoc`gb` ngc eungc ijynisy nfjgd bju` bjgrpf`ur'
Bjbn Bjin SX Fn{{n38
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Sa` bjbn bjin g`t bnf}nodg or bjbn bjin sx fn{{n) os or n psbrba`f` og taoba }`j}i` nu` d`ssogd s`i`xorojg r`sr jh cohh`u`gs ro{`r'
Sa`r` cnyr saor rba`f` or x`uy }j}pinu nfjgd sa` }`j}i`'
Bjbn&Bjin ( Fb Cjgnic‟r
Bjbn&Bjin ( l`y nbbjpgs jh FB Cjgnic‟r inpgba`c sa` ’t` djsjd`sa`u‖ kjogs }ujfjsojg sj u`ogrsns` nfjgdrs bjgrpf`ur n u`nir`gr` jh sa` nhhogosy sans) ejsa ranu`r dijeniiy' Sa` }ujfjsojg lobl`cjhh tosa }jr fns`uoni !Cngdi`ur) Epgsogd `sb/ cor}iny`c ns nii FBCjgnic‟r u`rsnpungsr nijgd tosa n r}`boni jhh`u hju bjl` ( huo`r'
Hngsn ( R}uos` Inpgba`c
Og Gjx`fe`u 5===fjxogd jg sj sa` R}uos` ( Hngsn eungcr) sa`bjgrpf`ur og ]nlorsng tosg`rr`c n rjhs inpgba og `rr`gb`' Sa` Bjbn&Bjin Bjf}ngy c`binu`c sa` g`t ’Gjg&U`spugnei`‖ ejssi`r jh R}uos`( Hngsn nr sa` ’G`t) Jg sa` Dj ]nblr‖ hinpgsogd sa` oggjxnsox`}nblndogd bjgx`go`gb`' Hngsn ( R}uos` nu` rpu` sj `gkjybjgroc`unei` rpbb`rr og ]nlorsng' Co`s Bjl`
Nhs`u sa` nb~porosojg jh sa` ogcoxocpni ijbni hungbaor` ejssiogdhnboioso`r og >??8) sa` bjf}ngy anr rpbb`rrhpiiy inpgba`c osr hoursg`t }ujcpbs) co`s bjl`) hju sa` hours sof` og nifjrs 2 y`nur' Sa` tnriogl`c tosa sau`` hnraojg rajtr nr Co`s Bjl` or u`ins`c sj hnraojg (hosg`rr) eps sa` fnkju aos tnr sa`fnsob hnraojg rajtr og u`rsnpungsr)taoba nu` sa` l`y nbbjpgsr jh sa` bjf}ngy nr saor anr e``g g`x`ucjg` e`hju` og ]nlorsng'
BJGBIPROJG
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Nhs`u sajujpda u`r`nuba) t` bjf` sj sa` bjgbiprojg sans sa`
fnul`sogd rsuns`dy jh Bjbn Bjin or tjulogd hju sa`f ngc sa` }ujcpbs
or dnogogd }j}pinuosy nfjgd yjpsa cny ey cny'
U@BJFF@GCNSOJGR
Nhs`u bjf}i`sogd jpu }ujk`bs t` anx` bjgbipc`c rjf`
u`bjff`gcnsojg hju sa` bjbn bjin bjf}ngy) taoba nu` hjiijtogd'
‥
Bjbn Bjin Bjf}ngy rajpic suy sj `f}anror fju` jg }ujxocogdsa`ou oghunrsupbspu` og sa` fnul`s sj hnboiosns` sa`ou bprsjf`ur'
‥ Nbbjucogd sj sa` rpux`y) bjgcpbs`c ey sa` ogs`ugnsojgni houf
]nlorsngo }`j}i` iol` iossi` eos rt``s`u bjin cuogl' Rj hju saor
bjbn bjin bjf}ngy rajpic }ujcpb` sa`ou }ujcpbs nbbjucogd sj
sa` ijbni c`fngc'
‥
Fnul`sogd s`nf rajpic suy sj ogbu`nr` sa` nxnoineoiosy jh Bjl`og upuni nu`nr'
‥ Sa`y rajpic nirj hjbpr sa` jic }`j}i`'
‥ Gjt yjpgd d`g`unsojg anr n su`gc sj cuogl n bjl` 5 u`dpinu
ejssi`r ns rnf` sof`) rj }ujxocogd fju` rnsorhnbsojg sj sa`f
bjf}ngy rajpic ogsujcpb` ¶ ios`u cor}jrnei` ejssi`'
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]@RS NGNI_ROR JH BJBN&BJIN
Sa`u` nu` hjpu xnuonei`r) taoba t` toii corbprr og jpu u`}jus) sa`ynu`;
]JIOSOBNI XNUONEI@R]JIOSOBNI XNUONEI@R
]jiosobnixnuonei`r
Rsujgdiy
@hh`bs`c
,,
Rjf`tans
@hh`bs`c
,
Gj@hh`bs
, ∕
Rjf`tans
@hh`bs`c
∕
Rsujgdiy@hh`bs`c
∕∕
@hh`bsr jh djx`ugf`gs
u`dpinsojgr (c`u`dpinsojgr
G@
@hh`bs jh `gxoujgf`gsni
}ujs`bsojg intr oh ngy
_@R
Of}jus ngc`q}jus
u`dpinsojgr
G@
@hh`bs jh }jiosobnibjgcosojgr og
b`usnog bjpgsuo`rjh Bjl`
G@
Ngy `hh`bs jh `i`bsojg) foiosnuy
snl` jx`u)U`xjipsojg ns
Bjl`
_@R
Bjgbiprojg Jh ]jiosobni Ngniyror;
Nr hnu nr sa` nejx` snei` or bjgb`ug`c os bjpic e` r``g sans sa`u`nu` x`uy iossi` bangb`r jh ’}jiosobni xnuonei`r‖ sj `hh`bs sa` bjl`‟r}ujcpbsojg ngc r`iiogd e`anxoju'
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Og sa` ’}jiosobni xnuonei r‖ fjrs jh sa` saogdr nu` u ins`c sjDjx`ugf`gsni nbsoxoso`r' Rj) sa`y cjg‟s i`nx` ngy djjc ju encof}nbs og sa` Ogcprsuy jh bjl`'
Ngc sa`u` nu` rjf` `qb`}sojgni saogdr iol ; ’`gxoujgf`gsni }ujs`bsojg intr‖ sa`y rjf` tans `hh`bs sa` ogcprsuy jh Bjl`' Hujfinrs stj y`nur Djx`ugf`gs or djogd sj e` u`niiy x`uy fpba bjgrbojprnejps sa` `gxoujgf`gs' Eps nhs`u fnlogd sa` nckprsf`gsr og }ingsrngc n}}iyogd sa` }uj}`u tny jh tnrsnd` sa` bangb`r jh e`ogdnhh`bs`c ey sa` ’}ujs`bsojg intr‖ nu` djogd sj e` cofogora`c' Rj osof}nbs djjc hju sa` Bjl`‟r u`}psnsojg' Ngc sa` r`bjgc saogd og}jiosobni xnuonei`r taoba `hh`bsr Bjl` or ’`i`bsojgr ( foiosnuy snl`jx`u‖ E`bnpr` og sa` cnyr jh `i`bsojgr ngc fnurani int‟r bjgcosojgsa` bjpgsuo`r }ujcpbsojg og ngy ho`ic or c`biog`c' Rj os nhh`bsr riodasiy
sa` u`xjipsojg jh Bjl`'
Rj ’}jiosobni bjgcosojgr‖ nu` jx`u nii i`nx` g`psuni `hh`bsr jgbjl`‟r ogcprsuy'
@BJGJFOBNI XNUONEI@R
@bjgjfobni
Xnuonei`r
Rsujgd
iy@hh`bs
`c
,,
Rjf`
tans@hh`bs`
c
,
Gj
@hh`bs
, ∕
Rjf`
tans@hh`bs`c
∕
Rsujgdi
y@hh`bs`
c
∕∕Cj rjnuogd
ogs`u`rs uns`rfnl` eprog`rrsnrl ngy anuc`u
_@R
Ngy `hh`bs cp` sj
oghinsojg
_@R
Ngysaogd cjg` sju`cpb`
pg`f}ijyf`gs
_@R
Ngy `hh`bs jh >>sa
R`}s`fe`u 5==>)ogboc`gs ns Bjl`
og ]nlorsng
G@
0=
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bjgrbojprg`rr jh gnspuni u`rjpub`r og
}`j}i` `hh`bs`cyjpu ’rnx`
`gxoujgf`gsnbsoxoso`r'
BJGBIPROJG JH RJBONI NGNI_ROR
@CPBNSOJG
Sa` Bjbn&Bjin Bjf}ngy anr nitnyr e`io`x`c sans `cpbnsojg or n}jt`uhpi hjub` og of}ujxogd sa` ~pniosy jh ioh` ngc bu`nsogd
j}}juspgosy hju }`j}i` ngc sa`ou hnfoio`r nujpgc sa` tjuic' Sa` Bjbn&Bjin Bjf}ngy or bjffoss`c sj a`i}ogd }`j}i` fnl` sa`oucu`nfr bjf` sup`' Nii jx`u sa` tjuic) t` nu` ogxjix`c og oggjxnsox`}ujdunfr sans dox` anuc&tjulogd) Lgjti`cd`&apgduy rspc`gsrejjlr) rp}}io`r) }inb`r sj rspcy ngc rbajinurao}r' Hujf yjpsa ogEun{oi sj hours d`g`unsojg rbajinur) `cpbnsojgni }ujdunfr og ijbnibjffpgoso`r nu` jpu }uojuosy'
@GXOUJGF@GS
N inud` }nus ju jpu u`insojgrao} tosa sa` tjuic nujpgc pr or jpuu`insojgrao} tosa sa` }ayrobni tjuic' Taoi` t` anx` nitnyr rjpdas sje` r`grosox` sj sa` `gxoujgf`gs) t` fprs pr` jpu rodgohobngsu`rjpub`r ngc bn}neoioso`r sj }ujxoc` nbsox` i`nc`urao} jg`gxoujgf`gsni orrp`r) }nusobpinuiy sajr` u`i`xngs sj jpu eprog`rr'T` tngs sa` tjuic t` ranu` sj e` bi`ng ngc e`npsohpi' T` nu`nitnyr oggjxnsogd sj euogd yjp cohh`u`gs c`iobojpr e`x`und`r' Saorrnf` r}ouos jh oggjxnsojg bjf`r niox` og jpu `gxoujgf`gs }ujdunfr'T`‟u` bjffoss`c sj }u`r`uxogd jpu `gxoujgf`gs) hujf pr` jh fju`sang # 5 eoiiojg !P'R/ n y`nu og u`bybiogd bjgs`gs ngc rp}}io`ur) ngc`gxoujgf`gs
Fngnd`f`gs ogosonsox`r) cjtg sj x`uy ijbni g`odaejuajjc bjii`bsojgngc e`npsohobnsojg `hhjusr' A`u`‟r n rnf}i` jh tans t`‟u` cjogd ogcohh`u`gs bjffpgoso`r nujpgc sa` tjuic u`dnucogd sa` bjgr`uxnsojgjh tns`u ngc gnspuni u`rjpub`r) biofns` bangd`r) tnrs` `gxoujgf`gs`cpbnsojg'
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Sa` Bjbn&Bjin ryrs`f og ]nlorsng j}`uns`r saujpda `odas ejssi`ur'Hjpu jh taoba nu` fnkjuosy&jtg`c ey Bjbn&Bjin E`x`und`r ]nlorsngIofos`c !BBE]I/'
BJFFPGOS_ OGXJIX@F@GS;
Og 5===) ta`g `nrs`ug ]nlorsng rphh`u`c osr tjurs cujpdasr) Sa`Bjbn&Bjin ryrs`f ogosons`c n hnfog`&u`io`h }ujdunf sj a`i} xobsofrngc tnr sa` hours }uoxns`&r`bsju bjf}ngy sj nrrors' Sa` Bjbn&Bjinryrs`f og ]nlorsng ogosons`c n xjipgsnuy Ankk }ujdunf sans niijtr jg``f}ijy`` hujf `nba }ings) r`i`bs`c saujpda n cunt) sj e` r`gs jgsa` Ajiy ]oiduofnd` sj F`bbn ns sa` Bjf}ngy‟r `q}`gr`'
S@BAGJIJDOBNI XNUONEI@R
S`bagjijdobnixnuonei`r
Rsujgdiy
@hh`bs`c
,,
Rjf`tans
@hh`bs`c
,
Gj@hh`b
s
, ∕
Rjf`tans
@hh`bs`c
∕
Rsujgdiy
@hh`bs`c
∕∕Anx` eprog`rr
oggjxnsojgr`hh`bsox`iy
}ujfjs`c yjpueprog`rr
_@R
Anr sa`djx`ugf`gs‟r
u`dpinsojgr `x`uaogc`u`c ogof}jusogds`bagobni
`~po}f`gs
_@R
Cj`r Bjl` a`i}og }ujfjsogd}n}`ui`rr
`gxoujgf`gs
_@R
Bjgbiprojg Jh S`bagjijdobni Ngniyror
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Jh bjpur` eprog`rr oggjxnsojg i`nx`r aodaiy djjc of}nbsr og sa`eprog`rr jh Bjl`' Nr bjl` pr` fju` ncxngb` s`bagjijdy og osr}ujcpbsojg }ujb`rr' Os toii u`rpis`c og ogbu`f`gs jh sa`ou }ujcpbsojgsaujpda jps sa` bjpgsuy'
Nr hnu nr sa` ’djx`ugf`gsni aogcungb`r‖ nu` bjgb`ug`c sa` of}nbsraodaiy enc jg bjl`‟r }ujcpbsojg' @x`u y`nu ta`g epcd`s ognggjpgb`c djx`ugf`gs snq`r uns`r nitnyr rajjs p}' Saor n}}ujnbajh djx`ugf`gs c`bu`nr`r sa` }ujhos fnudog jh Bjl`'
Nr sa` bjl` a i}ogd og }ujfjsogd ’}n}`ui rr `gxoujgf`gs‖ 'osof}nbsr djjc) e`bnpr` bjf}ps`ur nu` sa` enrob g``c jh ngy }`urjggjt n cnyr' Ngc sajpda os‟r n eod ogcprsuy rj os or }ujfjsogd sa`su`gc jh }n}`ui`rr `gxoujgf`gs' Ngc os or doxogd sa` tny jh jsa`u
ogcprsuo`r sj bjf` sj g`t s`bagjijdo`r ngc ogsj n g`t tjuic jh eprog`rr' Saujpda bjf}ps`ur bjl` bng ogbu`nr` sa` `hhobo`gby jh osreprog`rr ngc bng anx` p} ‒sj&cns` cnsn nejps sa`ou }ujcpbsojgr'
JX@U NII U@RPISR JH ]@RS NGNG_ROR
Nhs`u jpu rspco`r ngc ngniyror jh BBE]I !Bjbn&Bjin E`x`und`r]uoxns` Iofos`c/) t` bnf` p} tosa sa` x`uy ogs`u`rsogd u`}jus jh
hnbsr ngc hodpu`r' Bjbn&Bjin or gj cjpes jg` jh sa` fjrs }j}pinue`x`und` bjf}ngy ngc osr }ujcpbs BJL@ or jg` jh fjrs bjgrpf`cbjin cuogl' Sa`y r}`gc eoiiojg jh cjiinur jg sa ou ncx`usor`f`gs)}ujfjsojgr ngc u`bu`nsojgni bnf}nodg'
Bjbn&Bjin or n bijr` bjf}`sosju jh ]`}ro ngc os b`usnogiy dox`r osruoxni n sjpda sof`' Bjbn&Bjin or n 54% ranu`ajic`u og sa` ]nlorsngfnul`s ngc sa`y cjg‟s tngs sj rsj} a`u`.. Osr snud`s fnul`s or sjnbao`x` n fpba aoda`u %nd`' Bjbn&Bjin anr nejps 5=== `f}ijy``rns ]nlorsngo }ingsr' Inaju` }ings jh Bjbn&Bjin or jg` jh sa` e`npsohpi}ings og Nron) Rospns`c jg Unotngc Ujnc'
Bjbn&Bjin anr nitnyr anc n bijr` bjgrpf`u ngc rp}}io`uu insojgrao} tosa osr bprsjf`ur' Osr `gs`usnogogd ngc bjijuhpincx`usor`f`gsr anx` nitnyr ngc toii nitnyr ujbl sa` f`con']nlorsngo ujbl rsnur) r}jusf`g ngc nbsjur anx` }iny`c n x`uy xosniuji` og fnlogd Bjbn&Bjin rpba n }j}pinu e`x`und`'
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BJGBIPROJG;
Bjbn&Bjin gj cjpes bjf` sa` a`nus e`ns jh ]nlorsngor' Bjbn&Bjin orjg` jh sa` i`nc`ur og r}jgrjuogd sa` fjrs of}jusngs) sauoiiogd `x`gsr'@'d' Buobl`s fnsba`r) bjgb`usr ngc fngy jsa`u rjboni jbbnrojgr'@x`gs ns sa` }u`r`gs sa`y nu` judngo{ogd n Enrngs h`rsoxni hju taobasa`y eproiy judngo{ogd rsphh '
Rj…
’ Kj banaj aj kny` bjbn&bjin `gkjy ‖
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