marketing & social media boot camp

+Social Media & Marketing Boot Camp MARKETING: NEW &

TRADITIONAL

+Alex Marie Manriquez

Owner, My Social Calling

Social Media/Online Marketing Consultancy

+

+Traditional Marketing

Print Business card to Vehicle

Wrap

Television 30-60 second spots

Radio Interruption Marketing

+The Importance of Print

+

Not Going Away Tactile Easy to share Everywhere in every

size to fit every budget

+Television’s Transition

Estimated number of TV homes: 109.6 million

Producing a 30-second national TV commercial is nearly $350,000

105.1 million Americans now watch videos online each day, up 43% from 73.7 million in 2010.

+Is Radio Relevant?

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+What is a Marketing Plan?

A marketing plan may be part of an overall business plan. Solid marketing strategy is the foundation of a well-written marketing plan. While a marketing plan contains a list of actions, a marketing plan without a sound strategic foundation is of little use. A marketing plan is a plan which outlines a company's overall marketing efforts.

+What should be in your Marketing Plan? Description of the product or service, including special

features Marketing budget, including the advertising and

promotional plan Description of the business location, including

advantages and disadvantages for marketing Pricing strategy Market Segmentation

+

“Marketing is too important to be left

just to the marketing department.”

– Philip Almond,

Marketing Director,

Diageo

+Marketing Budget

1 percent to 10 percent of sales How established are you? What industry are you in? How much can you really

afford

Don’t forget: Market research, trade

shows, training, online(Web & Social)

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Who is it I'm trying to reach, and where can I

find those people?

+Track, track, track Ask Questions- “How did you hear about us?”

Track spending of customers

Not set in stone, Tweak it!

Act locally, think GLOBALLY!

+Websites

+Must Know Web Terms Website: a connected group of pages on the World Wide

Web regarded as a single entity, devoted to a single topic or several closely related topics.

Blog: a regularly updated website containing the own experiences, observations, opinions, etc.

URL: an address that identifies a particular file on the Internet, usually seen as http:// followed by the domain name. (What type of file are you looking for?)

Domain name: your specific name on the Internet that points to your webpage/blog (mysocialcalling.com) This name must be purchased annually in order to maintain it. (What is its name?)

Host/ing: A storage and maintenance of site files on a server. This service must be paid for annually in order for them to continue to store your files. (Where is it located?)

+Must Know Web Terms Post: A post is a story, opinion or article that you write on your blog.

These will show up on the home page. These posts should be relevant to your website/blogs overall topic (travel) and should be made regularly.

RSS/Really Simple Syndication: A way for people interested in your posts to stay up to date. By pressing the button they can sign up to receive updates via email or a RSS reader.

Share buttons: Buttons that link to the readers other social media profiles in order to “share” the content with their fans and followers.

Links: Other websites or blogs that you want to share with your readers. These are often found in the blogroll.

Categories: A grouping of posts based on specific topics such as location or type of travel. You can add custom categories and assign them to each post.

BlogRoll: The section to display your list of links on your website/blog

+Do I still Need a Website?

+

• Easier to maintain

• Better results with search engines

• Tons of unique looks

• Cost effective

• More interactive website

+

Social Media is media for social interaction, using highly accessible and scalable communication techniques. Social media is the use of web-based and mobile technologies to turn communication into interactive dialogue.

WHAT IS SOCIAL MEDIA?

+

+ Who uses social media?

Facebook has more than 900 million active users, 50% log on to Facebook in any given day. The average user has 130 friends and spends over 700 billion minutes per month on Facebook.

Twitter has gained popularity worldwide and is estimated to have 300 million users, generating 190 million tweets a day and handling over 1.6 billion search queries per day.

“For companies, social media is futile.

Millions of people are creating content for the social web. Your competitors are already there. Your customers have been there for a long time.

If your business isn’t putting itself out there, it ought to be.”

+ How can social media boost my business?

Public Relations Customer Support Market Research Brand Marketing

Promotions Consumer Education

Sales Product Development

+How To Get StartedPlan- Evalutate>IdentifyBuild- Design/SetUp> Killer ContentPromote- 24/7 Everywhere

Measure- Reports/Insights

Tap into your Passion & HAVE FUN!

+

Social Media without a plan is just playing

on Facebook, and that doesn’t help

grow anyone's business

+

* Facebook

Personal

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+YOUR COVER & PROFILE PHOTO

+

+Your ADMIN PANEL

+YOUR ABOUT INFO & TABS

+

+YOUR TIMELINE

+GREG’S AUTO BODY

+

FEATURED STORIES Ad’s at LOG OUT Mobile AD’s

ADVERTISING WITH FACEBOOK

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+Email

+Creating Your Plan What do you want out of your Marketing Campaign? Who do you you want to reach? What would success look like? Where will you get your content? Who will be responsible for creating, maintaining and

monitoring? What is your budget? What is your message? How much time will be devoted to achieving the wanted

results?

+Who Can Help?

Graphic Designer Web designer SEO specialist Social Media Manager/consultant Constant Contact representative Google Ad Words/Facebook Ad’s expert

+ Our servicesTraining

Seminar/GroupOne on One

Profile CreationDesign and Set up

ManagementMonthlyCampaign

SEO BrandingBlog Creation Computer RepairGraphic Design Facebook Ad’s

+

/mysocialcalling

/alx_marie

Do you have questions? Reach out to us online

http://MySocialCalling.com