branding boot camp - develop your marketing collateral
TRANSCRIPT
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Branding Boot Camp
Develop Your Marketing Collateral
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Brand Personality
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[act
ivity
]
basic // high-endfuturistic // nostalgic
graceful // ruggedbudding // accomplished
dynamic // steadyrelatable // mysterious
current // timelesscomplex // simplehumble // brash
open-minded // opinionatedcheeky // respectful
casual // formalvibrant // subtle
progressive // traditionalniche // mass-market
experimental // conventionalorganic // industrial
professional // playfulidealistic // realistic
sincere // clever
adventurous // daringgeeky // wise
approachable // exclusiveintuitive // technical
laid-back // aggressiveemotional // analytical
scientific // artisticimaginative // practicalmultifaceted // focused
fun // seriousvintage // modernenergetic // calmrational // radical
quiet // boldcrafted // standardized
refined // rawwelcoming // reserved
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[Show & Tell]
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[activity]
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Now, what 3 words do you want your audience to use
to describe your brand?
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[act
ivity
]
basic // high-endfuturistic // nostalgic
graceful // ruggedbudding // accomplished
dynamic // steadyrelatable // mysterious
current // timelesscomplex // simplehumble // brash
open-minded // opinionatedcheeky // respectful
casual // formalvibrant // subtle
progressive // traditionalniche // mass-market
experimental // conventionalorganic // industrial
professional // playfulidealistic // realistic
sincere // clever
adventurous // daringgeeky // wise
approachable // exclusiveintuitive // technical
laid-back // aggressiveemotional // analytical
scientific // artisticimaginative // practicalmultifaceted // focused
fun // seriousvintage // modernenergetic // calmrational // radical
quiet // boldcrafted // standardized
refined // rawwelcoming // reserved
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[Show & Tell]
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Brand Guidelines
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Brand Colors
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Blendoku
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[activity]
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Brand Fonts
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Slabstrength
Elegant Scriptclass & style
Casual Scriptcasual & approachable
Seriftraditional
Sans-Serifmodern
Roundedmodern & hip
Ornateunique & fun
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[activity]
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[Show & Tell]
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The Logo Manifesto
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[activity]
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[Show & Tell]
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photo by: Janie Kliever
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web strategy // web design // wordpress management
designitplease.com@suprsamfagan
Samantha Fagan
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http://truthandtonic.com/why-does-brand-matter-so-much/http://www.redrocketcreative.com/blog-post/why-does-branding-matter-because-it-workshttp://www.forbes.com/sites/loisgeller/2012/05/23/a-brand-is-a-specialized/https://designschool.canva.com/blog/10-things-never-say-graphic-designer-probably/
Blendoku game: http://mashable.com/2013/04/26/blendoku/
University of Missouri-Columbia. "Logo color affects consumer emotion toward brands, study finds." ScienceDaily. ScienceDaily, 8 April 2014. www.sciencedaily.com/releases/2014/04/140408112210.htm
Adobe Color: http://color.adobe.com
Google Fonts: https://www.google.com/fonts
Behance: https://www.behance.net/
Dribbble: https://dribbble.com/