marketing plan
Post on 22-Jan-2015
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3+ YouTube Let’s Play videos by July
• growing audience
• growing revenue
• growing awareness
• growing reputation
Your Marketing Plan must have a clearly defined aim :
500 in-app purchases in the 1st month
500 ReTweets in the 1st month
1 game-dev podcast interview prior to release
Your targets must be SMART, i.e. Specific, Measurable, Assignable, Realistic and Timely:
Specific – target a particular area for improvement. Measurable – quantify an indicator of progress. Assignable – specify who will do it. Realistic – state what can be achieved with your resources. Timely– specify when the result(s) can be achieved.
Once you have identified the aim of your Plan you must establish a set of appropriate targets to help you successfully achieve it :
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