3+ YouTube Let’s Play videos by July

• growing audience

• growing revenue

• growing awareness

• growing reputation

Your Marketing Plan must have a clearly defined aim :

500 in-app purchases in the 1st month

500 ReTweets in the 1st month

1 game-dev podcast interview prior to release

Your targets must be SMART, i.e. Specific, Measurable, Assignable, Realistic and Timely:

Specific – target a particular area for improvement. Measurable – quantify an indicator of progress. Assignable – specify who will do it. Realistic – state what can be achieved with your resources. Timely– specify when the result(s) can be achieved.

Once you have identified the aim of your Plan you must establish a set of appropriate targets to help you successfully achieve it :