marketing innovation with a brand twist - julie cottineau
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MARKETING INNOVATION WITH A BRAND TWIST
Julie Cottineau CEO and Founder, BrandTwistMarketo Marketing Nation RoadshowINNOVATION IN THE NATIONOctober 21, 2014Copyright 2014 BrandTwist LLC
@JCOTTIN
a great Brand is a
STORY well-told
julie@brandtwist.com | www.BrandTwist.com | www.BrandSchoolonline.com | @jcottin
julie@brandtwist.com | www.BrandTwist.com | www.BrandSchoolonline.com | @jcottin
julie@brandtwist.com | www.BrandTwist.com | www.BrandSchoolonline.com | @jcottin
6julie@brandtwist.com | www.BrandTwist.com | www.BrandSchoolonline.com | @jcottin
julie@brandtwist.com | www.BrandTwist.com | www.BrandSchoolonline.com | @jcottin
julie@brandtwist.com | www.BrandTwist.com | www.BrandSchoolonline.com | @jcottin
julie@brandtwist.com | www.BrandTwist.com | www.BrandSchoolonline.com | @jcottin 9
creating
360 DEGREEbrand experiences
WITH A TWIST
$24 Billion global revenue
“ Whenever I see people gettinga bad deal, I want to step in anddo something about it. I look foropportunities where we canoffer something better, fresherand more valuable. ”
“Screw it, let’s do it”
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12julie@brandtwist.com | www.BrandTwist.com | www.BrandSchoolonline.com | @jcottin
13julie@brandtwist.com | www.BrandTwist.com | www.BrandSchoolonline.com | @jcottin
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julie@brandtwist.com | www.BrandTwist.com | www.BrandSchoolonline.com | @jcottin
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HOW DID AIR TRAVEL BECOME SO BLOODY AWFUL?
First, they took away the meals. Then, the pretzels. And then, the peanuts. All seven of them. Then, suddenly, those paper pillows got smaller. Along with those “comfort-resistant” blankets. Then, poof, they were gone……That’s not how flying used to be. Flying used to be special. Not long ago people used to get gussied up…..Flying should make you feel like you are a virgin again. (Flying-wise of course.) It should feel new. And on Virgin Atlantic Airways it always will.”
julie@brandtwist.com | www.BrandTwist.com | www.BrandSchoolonline.com | @jcottin
julie@brandtwist.com | www.BrandTwist.com | www.BrandSchoolonline.com | @jcottin
julie@brandtwist.com | www.BrandTwist.com | www.BrandSchoolonline.com | @jcottin
julie@brandtwist.com | www.BrandTwist.com | www.BrandSchoolonline.com | @jcottin
julie@brandtwist.com | www.BrandTwist.com | www.BrandSchoolonline.com | @jcottin
?
julie@brandtwist.com | www.BrandTwist.com | www.BrandSchoolonline.com | @jcottin
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julie@brandtwist.com | www.BrandTwist.com | www.BrandSchoolonline.com | @jcottin
julie@brandtwist.com | www.BrandTwist.com | www.BrandSchoolonline.com | @jcottin
Step 2: Get Inspired
VIRGIN MOBILE ACADEMY
julie@brandtwist.com | www.BrandTwist.com | www.BrandSchoolonline.com | @jcottin
twisting with
EMERGINGBRANDS
CURATION BRANDS
julie@brandtwist.com | www.BrandTwist.com | www.BrandSchoolonline.com | @jcottin
HYPER LOCAL BRANDS
julie@brandtwist.com | www.BrandTwist.com | www.BrandSchoolonline.com | @jcottin
Is your branding too
INSULAR, should you look at the larger
BRANDSCAPEfor inspiration and innovation?
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INSPIRATIONAL BRAND
YOUR TURN TO TWIST
YOURBRAND
julie@brandtwist.com | www.BrandTwist.com | www.BrandSchoolonline.com | @jcottin
INSPIRATIONAL BRANDS
julie@brandtwist.com | www.BrandTwist.com | www.BrandSchoolonline.com | @jcottin
KEY STEPS IN INNOVATION
Step 1: Choose a “tired” brand experience
Step 2: Select an Inspirational brand
Step 3: Discuss what makes that brand strong
Step 4: Twist for fresh ideas/ flesh out 1 idea
julie@brandtwist.com | www.BrandTwist.com | www.BrandSchoolonline.com | @jcottin
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BRAND SCHOOL FACULTY
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Julie CottineauCreator and Dean of Brand SchoolCEO and Founder BrandTwist
Stacey HarrisSocial Media StrategistThe Stacey Harris
Jean CarucciStrategic Business PlanningCarucci Consultants
Alison SheehyPhotography and Photo EditingAlison Sheehy Photography
Laura WinstonIntellectual Property LawKim Winston LLP
Rachel KirschnerGraphic and Web DesignerLet’s Talk Brand
FREE BRAND HEALTH CHECK
$500 value10 spots available
Fill out the form before you leave
julie@brandtwist.com | www.BrandTwist.com | www.BrandSchoolonline.com | @jcottin
TWITTER @JCOTTIN
THANK YOU!
Julie@BrandTwist.comtwitter: @jcottinwww.BrandTwist.comwww.BrandSchoolOnline.comhttps://Facebook/BrandTwist
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