marketing i: brad coffey

TIE Young Entrepreneurs

Marketing PresentationBrad Coffey

HubSpot@BradfordCoffey

http://www.linkedin.com/in/bradfordcoffey

What does a ‘Marketer’ do?

Seth Godin would say:

Marketing is about every single interaction your customers have with

you and your brand – so be ‘remarkable’

http://sethgodin.typepad.com/

“If you design a product for the average person you’ll design an average product”

Marketing DepartmentGoal: Generate Traffic and Leads for the Business

Listen to the Customer– Evaluating Customer Needs– Measuring the Market

Communicate with the Customer– Marketing the products and brand– Managing Public Relations (PR)– Stimulating brand discussions

Listen to the Customer

Henry Ford

“If I asked customers what they wanted they would have said a faster horse”

Communicating with the Customer

Communicating with the Customer

Traditional Marketing Is No Longer Effective

Why Advertising Doesn’t Work

Internet Marketing Rethinking the approach to customer

communication

Get Found by your Customers

75% of Clicks are

on Organic Search

The Long Tail

Publish Content - Blogging

Will It Blend?

WebsiteGrader.com

Increase Effectiveness through Social Media

Size does not matter

Who you are does not matter

Thank YouBradford Coffey

HubSpot / MIT Sloan

Bradford.Coffey@sloan.mit.edu

Twitter.com/BradfordCoffey

Linkedin.com/in/BradfordCoffey