market pulse

• Admin Boundaries• POIs & Landmarks• Navigation maps• Land use maps• Base map

• Income, Age distribution, Amenities, Infrastructure

• GFK, Nielsen, TNS, IMRB etc.

• KPIs• Sales• Revenues• Performance• Volumes

• Channels• Customers

Location Intelligence

Business Data

Demographic / Market Research

Data

Maps DataPredict /

Plan /

Act

Analyze

Visualize

End user benefits

Recipe for a Location Intelligence

Solution

Recipe for a Location

Intelligence Solution

Opportunities for

Enterprises

• KPI Analyses (Maps, Data & Charts)

• Dashboards & Reports

• Sales, Revenue, Customers

• Channel re-alignment

• Predictive modeling

• Best fit clusters

• Map distribution channels & hierarchies

• Sales-force route planning and adherence

• Target vs. achievement

• Customer segmentation

• Customer quality analysis

• Demographic benchmarking

• Planning customized offerings

Planning

Whom to target? Where

are they?

Drill Down

How are channels doing?

MonitoringHow am I doing? & Where?

Predicting

What if?

MarketPulse- Key Highlights

Channel/ Hierarchy Mapping - The solution has the capability to map any number of

prevalent hierarchies in the enterprise.

Competition Mapping – Solutions enables users to map, visualize and compare

competitors presence.

Distribution Gap Analysis - The dealer/retailer spread overlaid against potential market

area .

Vicinity Analysis - Perform query to locate point

features within a specified distance of another

point feature.

Demographic Benchmarking

Ad-hoc querying for train of thought analysis

Route Rationalization for FOS

Customer Service as a differentiator

Target v/s Achievement Analysis

Rich Dash boarding/Charting Capability

MarketPulse- Benefits

Fully web based solution built on Google Technology

Requires single deployment at central location.

24*7 Accessible – Any time, Any where and Any through Any Smart Device.

Performance, trends, operational inefficiencies, causal analysis, new expansion areas,

market potential and benchmarking against competition – in minutes rather than hours!

Export and share important analyses across various stake holders with in the enterprise.

Automated analysis and data conversion leading to enhanced productivity.

Collaborative & accelerated decision making.

A flexible yet exhaustive & user-friendly way to search for regions with high market

potential with favorable business/geographic and demographic environment.

Market Pulse solution has a configuration based approach, and can be implemented with

very little programming effort other than modifications to reports and forms.

The flexibility to add additional processes as business grows or changes.

.

Channel/Hierarchy Mapping

Effective visualization of related

large data sets – e.g. thousand /

lakhs of POS (Point of Sales )

across the geography

Visibility into business performance

at the inmost levels in terms of

Geography and Resources

Competition Mapping

Superior knowledge of

opponents offers a legitimate

source of competitive

advantage

Solution enables the user to

visualize the competitors presence

against own current existence in

order to exploit opportunities and

capitalize on strengths

Distribution Gap Analysis

The market research

data combined with the

spatial and time-series

component can be

really large.

Analyzing current

existence to the extent

to which they can meet

market demands

Vicinity Analysis

The process involves creating a

buffer around existing network and

identifying areas with favorable mix of

various demographic parameters for

expansion.

Demographic Benchmarking

Identifying potential areas for

recurring revenue, attractive

profit margins, customer

retention, grabbing new

business

Heat Maps for identifying

the potential areas for

market penetration and

acquiring customers

Ad-hoc querying

Solution provides an

intuitive web-based

interactive interface for

business users to create or

modify their queries/

reports.

Asset to the decision makers

to self-serve their reports

instantaneously , who need to

dynamically analyze data

Route rationalization for FOS (Feet On

Street)Solution has the capability to

provide suggestions such as

node to node routing, shortest

route calculation, isochrones

construction and route

optimization.

Assigning , monitoring and

Coordinating on Real time

basis !

Sales force Tracking and Management

Field Force Tracking

Assign Beat Plan

Monitor Adherence to Beat

Plan

Check-In/Check-out to the

stores

Capture Store Information

Capture Competitors Information

Visit Planner

Customer Service as a differentiator

Customer queries for the

route to the nearest

Dealer / Store / Service

center etc.

Share the

driving

directions

with the

customer - in

real time !

Target v/s Achievement

The solution enables the users to

set targets for various KPIs

across different levels within the

mapped hierarchies and also

benchmark the performance

against those target values.

Dashboards & Reports

Integrated with maps, these

dashboards are invaluable in

providing a bird’s eye view

of the business spread over

specific geography and

across the key performance

parameters.

There are executive dashboards,

operational dashboards and

network dashboards that can be

used to cater to different user

needs and roles in the

organization

Dashboards & Reports

The module can be integrated with

communication systems – e.g.

sms/email – in order to send

alerts/notifications to the user

based upon thresholds set in

specific dashboards.

Result of

Analysis•Overlays the result of the

analysis on to the mapsMap View

•Populates the entire data for the analyzed KPI Data View

•Relevant charts and Graphs for the analysis

Analysis View

Deployment Architecture

Bill Of Material (BOM)- Production

Bill Of Material (BOM)- SIT

Reference Innovation & Transformation

ProjectsOverall Best IT

Project

For Airtel

Google’s biggest deal worldwide for Enterprise Wide SingleGIS Platform

deal for one of worlds biggest business houses

spanning Telecom, Retail, Manufacturing etc.