march 27 mobile trends njones
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7/30/2019 March 27 Mobile Trends Njones
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This presentation, including any supporting materials, is owned by Gartner, Inc. and/or its affiliates and is for the sole use of the intended Gartner audience or other
authorized recipients. This presentation may contain information that is confidential, proprietary or otherwise legally protected, and it may not be further copied,distributed or publicly displayed without the express written permission of Gartner, Inc. or its affiliates. 2011 Gartner, Inc. and/or its affiliates. All rights reserved.
Nick Jones
Mobile Trends and Issues from 2013 to2016
@GARTNER_INC
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Gartner at a Glance
902Analysts
13,000Client
Organizations
290,000Client
Interactions
VerticalCoverage
in NineIndustries
5,500
Benchmarks
10,200Media
Inquiries
World'sLargest
Communityof CIOs
64
Conferences
74% ofGlobal 500
1,700Consulting
Engagements
Clients in85 Countries
72% ofFortune 1000
500Consultants
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This presentation, including any supporting materials, is owned by Gartner, Inc. and/or its affiliates and is for the sole use of the intended Gartner audience or other
authorized recipients. This presentation may contain information that is confidential, proprietary or otherwise legally protected, and it may not be further copied,distributed or publicly displayed without the express written permission of Gartner, Inc. or its affiliates. 2012 Gartner, Inc. and/or its affiliates. All rights reserved.
Nick Jones
Mobile Trends and Issues from2013 to 2016
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Mobility Matures
3
Mobilestrategy
Enterprise standards
Solution focus
20152010
CIO
CDO CMO
Multichannelstrategy
Enterprise &ecosystem focus
Integration with otherproducts and services
Innovation focus - new
products, services,relationships
Consumerisation, BYO
Notebooks,smartphones,
tablets
Notebooks, smartphones,
tablets, hybrids, consumerelectronics, smart devices,peripherals.....
CIO
CMO
Nexus strategy
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Smartphones Will Dominate Handsets
4
0
0.5 bn
1 bn
1.5 bn
2 bn
2013 2014 2015 2016
Predictedsma
rtphoneshipments
Android
iOS
Windows
RIM
Other
Smartphones willbe 52% total globalhandset shipments
Smartphones willbe 78% total globalhandset shipments
The rise ofsmartphones
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Mobile PC and tablet shipments
5
0 m
200 m
400 m
600 m
2013 2014 2015 2016
Low end tablets
Premium tablets
Notebooks
Ultramobiles
Predicted mobile PC and tablet shipments 2013 to 2016
Gartner predictions published Q4 2012.
AndroidAndroid
iOSiOS
AndroidAndroid
iOSiOS
WindowsWindows
WindowsWindows
Predicted
tabletplatform
share2013
P
rdictedtablet
p
latformshare
2
016
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Mobile Technology Trends 2013 and 2014
6
Diversity: 27" tablets, 4K tablets, "phablets", transformables
Windows 8 and touch ultrabooks blur tablets & PCs
"Smartphone" and "feature phone" distinctions blur
8 Core asymmetric processors
"Haswell" gives Intel a more competitive chipset
Curved screens & flexible OLED screens emerge slowly
OS evolution continues at a high rate on all platforms
Android will have the widest price and performance range,$40 - $50 smartphones in 2014
User interfaces get more sophisticated
NFC "touch to act" grows, but m-payment struggles
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A Mobile App for Every Thing
7
Increasing integration with
networked consumerelectronics via mobile apps
Synergy between mobilityand the internet of things
Crowd funding anddevelopment drivingproduct innovation, e,g.Kickstarter
Key innovation areasinclude automotive,entertainment electronics,toys, healthcare
Key architecture: Smartdevice + mobile + cloud
The handset becomes thehub of the personal / bodyarea network
Ensemble applications
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Mobility Impacts EveryAspect of Your Business
8
Run
Grow
Transform
Consumer facing, B2C Employee facing, B2E
E.g. new mobiletechnologies, devices andinteractions, context, mobile+ internet of things, M2M, ...
E.g. multichannel integration,mobile commerce, mobilemarketing, ...
Hygiene apps, e.g. m-banking, SMSnotifications, ...
E.g. role specific solutionssuch as SFA, FFA, logistics,
mobile social networking
E.g. wireless office, cellularconnectivity, mobile email,
cloud document sharing
E.g. process re-engineeringusing innovative apps, newownership models such as
BYOD, BYOA
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Mobility is Critical to CIO strategies
When will theenterprise gowith 100%laptop andmobilecomputing
Already thereBy 2016
By 2020
Don't know when
When will theenterprise stop
providingpersonaltechnologydevices
Already there
By 2016
BY 2020
Don't know when
Gartner CIO surveys 2013> 2000 CIOs, 41 countries
Analyticsan
dBI
Mobiletechnolog
ies
Cloudcompu
ting
Collaborationtechnologies
#1 #2 #3 #4
CIO technologypriorities 2013
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Tactics are the New Strategy
DemandWhat must we deliver?
SupplyTools, techniques,
sourcing, skills
Risk ManagementSuppliers, apps, ...
Governance
Multichannel, not just mobile
New architectures and AD tools
Multiplatform applications
Multiple mobile strategies, B2C, B2E
Testing tools and processes New methods and processes
Skills
New sourcing relationships
Agility is essential
New sourcing partners
New app principles, e.g. context
Build innovation into the strategy
New approaches to security
MobileImpact
onITStrategy
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Mobile Security: Many Threats, ManySolutions, Many Compromises
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MDM - Manage the device
Containerisation - Manage the app
App wrapping
Managed zones
Virtualisation
Thin - Trust nothing
Trusted devices - few options
..........
Selected Technology Approaches What does the user want?
Mix trusted and untrusted apps onthe same device
Minimise disruption to personal apps,behaviour, and use cases
Support a wide range of devices
Don't compromise usability of deviceor applications
Corporate management won't destroypersonal information
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Mobile TestingThe Elephant in the Room
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Device diversity
Survey users, 100s models& platforms, testing on 20 -
50 is common
Automation challengesTest tools can't exercise
all app or hardwarefeatures
Network issues
Non-deterministicbandwidth & latency,
hard to simulate
Testing after shipment
New OS versions breakexisting apps
Usability testingExpensive for criticalapps, e.g. healthcare,needs focus groups
Bug-fix latency
2 weeks to resubmitto an app store
Peripherals & context
Bluetooth, WiFiconnections, links to cars,
TVs, peripherals ......
New tech risks
E.g. HTML5 testing isimmature
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Mobile AD Tool ProliferationOne Tool is Seldom Enough
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GoogleNative SDKs
HTML5 Frameworks
All in 1 solutions
Low-cost disruptors
Megavendors
Apple Microsoft
Sencha JQM
AppceleratorXamarin
Antenna Kony
Lightweight tools
Oracle SAP
Catavolt Webalo
IBM
HTML, Hybrid ornative?
Vendor viability?
Cost / licensing?
Strategic or tactical
app? Support?
Ecosystem strength?
Cloud services?
Vertical capability?
Skills & sourcing?
IDE & tooling?
Integration?
.......
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Recommended Gartner Research
Prepare to Deal With HTML5 Security RisksJohn Girard, John Pescatore (G00232654)
Selecting a Mobile App Development Vendor
Ken Parmelee (G00246304)
Fit Mobility Into a Multichannel and Multiplatform StrategyNick Jones (G00239468)
Working With Apple Requires a Different Approach to
Vendor Management
Ken Dulaney, Michael A. Silver, Mary Mesaglio (G00239133) A Guide to Mobile Testing Tools and Services
Nick Jones (G00230814)
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