manic point mobile marketing

Mobile for hotelsExtending the front desk

© 2009 Mantic Point Solutions Ltd

Mantic Point

“We help travel brands engender loyalty and boost revenue by building mobile enabled, contextual dialogues with travellers throughout their journey”

© 2009 Mantic Point Solutions Ltd2

Application partnerVirtual concierge

Topics Mobile market

Mobile in travel – examples

Mobile for hotels

Summary

© 2009 Mantic Point Solutions Ltd3

Mobile is BIG

© 2009 Mantic Point Solutions Ltd4

3bnSMS users

1.2bnmobile-web

users

0.8bneMail users

1.5bnInternet

users

SMS is bigger than email

The Internet is going mobile, fast

2bn+App

downloads

Mobile applicationsare everywhere

OK, so it’s big....

How do you make sense of the opportunity? Start with the end in mind..

What experience do you want your customers to have?

What content will be most of use and when?

How do they discover the service?

How easy is it to use? How does this fit in with

your existing contact strategies?

Case Study 1. BAA Flying Messenger

Improve CRM

Increase retail footfall / spend

Enhance customer experience

© 2009 Mantic Point Solutions Ltd6

Case Study 2. easyJet

Post-booking, email invite

Incremental revenue

Different services, different needs

© 2009 Mantic Point Solutions Ltd7

Case Study 3. Manchester Airport (Parking)

Day BeforeSMS Reminder

T-4 hoursTraffic alert SMS

with mobile-web link

8

Booking add-on

Incremental revenue

Enhance customer experience

© 2009 Mantic Point Solutions Ltd

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Topics Mobile market

Mobile in travel – examples

Mobile for hotels

Summary

© 2009 Mantic Point Solutions Ltd9

What about hotels?

© 2009 Mantic Point Solutions Ltd10

?Extend the front desk –post booking services

What do your guests really want from mobile?

Does this scale?

Extending the front desk

Starting the front desk experience from the moment I leave home

Defines guest perception

What’s in it for you Brand reinforcement Post booking revenue

How? Aggregate relevant

content Minimize communication Make it easy for the

customer© 2009 Mantic Point Solutions Ltd11

What could it look like?

Is everything OK?

My itineraryWhich airport terminal ?DirectionsBooking reference

Is everything still OK?

Are there any traffic issues?Has my flight beendelayed?Have I got my paperwork?

Let them know I’m here

Hotel knows you’reon your wayDirections to hotelBooking reference

On arrival seamlesshandover to hotelwifi.

Save me time

Restaurant bookingEvents, tours MapsTransport

Fast high bandwidth, lowlatency wifi access made easy

Service or Revenue or Both?

Look outside the silo

Lead with Service follow with Revenue

Generate reasons for the traveller to come back to the service

© 2009 Mantic Point Solutions Ltd13

The ChurchillBooking Ref: HY11GH4Berkley Mews, W1H 7BHTel: +442072992127More: http://m.htl.com/?m=BXV&k=DE8

Summary Is mobile part of your contact strategy?

Use mobile to extend the front-desk Enhance customer service Personalised, relevant info Extend sales window

Want to find out more? Mike Atherton, Mantic Point

mike.atherton@manticpoint.com www.manticpoint.com

© 2009 Mantic Point Solutions Ltd14