manic point mobile marketing
DESCRIPTION
Mike discusses mobile marketing in travel at the Hotel Website Marketing Conference in Dublin. Comment now at www.hotelwebsitemarketing.com/blogTRANSCRIPT
Mobile for hotelsExtending the front desk
© 2009 Mantic Point Solutions Ltd
Mantic Point
“We help travel brands engender loyalty and boost revenue by building mobile enabled, contextual dialogues with travellers throughout their journey”
© 2009 Mantic Point Solutions Ltd2
Application partnerVirtual concierge
Topics Mobile market
Mobile in travel – examples
Mobile for hotels
Summary
© 2009 Mantic Point Solutions Ltd3
Mobile is BIG
© 2009 Mantic Point Solutions Ltd4
3bnSMS users
1.2bnmobile-web
users
0.8bneMail users
1.5bnInternet
users
SMS is bigger than email
The Internet is going mobile, fast
2bn+App
downloads
Mobile applicationsare everywhere
OK, so it’s big....
How do you make sense of the opportunity? Start with the end in mind..
What experience do you want your customers to have?
What content will be most of use and when?
How do they discover the service?
How easy is it to use? How does this fit in with
your existing contact strategies?
Case Study 1. BAA Flying Messenger
Improve CRM
Increase retail footfall / spend
Enhance customer experience
© 2009 Mantic Point Solutions Ltd6
Case Study 2. easyJet
Post-booking, email invite
Incremental revenue
Different services, different needs
© 2009 Mantic Point Solutions Ltd7
Case Study 3. Manchester Airport (Parking)
Day BeforeSMS Reminder
T-4 hoursTraffic alert SMS
with mobile-web link
8
Booking add-on
Incremental revenue
Enhance customer experience
© 2009 Mantic Point Solutions Ltd
>
Topics Mobile market
Mobile in travel – examples
Mobile for hotels
Summary
© 2009 Mantic Point Solutions Ltd9
What about hotels?
© 2009 Mantic Point Solutions Ltd10
?Extend the front desk –post booking services
What do your guests really want from mobile?
Does this scale?
Extending the front desk
Starting the front desk experience from the moment I leave home
Defines guest perception
What’s in it for you Brand reinforcement Post booking revenue
How? Aggregate relevant
content Minimize communication Make it easy for the
customer© 2009 Mantic Point Solutions Ltd11
What could it look like?
Is everything OK?
My itineraryWhich airport terminal ?DirectionsBooking reference
Is everything still OK?
Are there any traffic issues?Has my flight beendelayed?Have I got my paperwork?
Let them know I’m here
Hotel knows you’reon your wayDirections to hotelBooking reference
On arrival seamlesshandover to hotelwifi.
Save me time
Restaurant bookingEvents, tours MapsTransport
Fast high bandwidth, lowlatency wifi access made easy
Service or Revenue or Both?
Look outside the silo
Lead with Service follow with Revenue
Generate reasons for the traveller to come back to the service
© 2009 Mantic Point Solutions Ltd13
The ChurchillBooking Ref: HY11GH4Berkley Mews, W1H 7BHTel: +442072992127More: http://m.htl.com/?m=BXV&k=DE8
Summary Is mobile part of your contact strategy?
Use mobile to extend the front-desk Enhance customer service Personalised, relevant info Extend sales window
Want to find out more? Mike Atherton, Mantic Point
[email protected] www.manticpoint.com
© 2009 Mantic Point Solutions Ltd14