management information systems - mis lectures - day 2 cio and ecommerce - p2

Lecture: Associate Professor Doctor Nguyen Van ThoanICT Director, Ecommerce Dept Head

Foreign Trade University

0904.250.991

nvthoan@ftu.edu.vnhttp://web.ftu.edu.vn/thoan

Hanoi, 2006 - 8 / 2010 – 10/ 2014 – 7.2015 – 3.2016

CIO and ECommerceApplication of ICT in Business and

Management

EcommerceEcommerceInnovative Business, Modern, EffectivityInnovative Business, Modern, Effectivity

Top Ecommerce Events 2004 – Top Ecommerce Events 2004 – 20162016

1. Laws2. Online transactions3. Online payments4. International Internet companies enter Vietnam5. Government actions: Trustvn, Ecvn.com6. Ecommerce Training7. Ecommerce Start ups8. Traditional goes Ecommerce9. Factories, Banks, Airlines, 10.Infrastructures for Ecommerce

Top Ecommerce Events since Top Ecommerce Events since 20042004

1. Find a law and the latest regulations about Ecommerce in Vietnam

Ecommerce LawsEcommerce Laws1. Vietnam Ecommerce Laws

- IT laws- Etransactions law- Ecommerce decree- Decree on Digital signature- Decree on Etransactions in banking- Decree on Etransactions in finance- Circulations on Etransaction on website

Ecommerce Circulation samplesEcommerce Circulation samples

Top Ecommerce Events since Top Ecommerce Events since 20042004

2. Find a company that offers online transactions and payments?

Online purchase and salesOnline purchase and salesFirst online transaction ! http://www.jetstar.com/vn/

Online PaymentOnline PaymentFirst online payment ! 2008 Techcombank.com.vn

Top Ecommerce Events since Top Ecommerce Events since 20042004

3. Find a foreign company that offers ecommerce activities in Vietnam (and get revenues)

Leading companies in Leading companies in EcomEcom

Leading Ecommerce companies entered VN market- Google.com.vn- Ebay.vn- Yahoo.com.vn- (alibaba.com)

Top Ecommerce Events since Top Ecommerce Events since 20042004

4. Find a foreign company that has branch or office or representatives in Vietnam?

EBAY VN (!)EBAY VN (!)Leading Ecommerce companies have branches in VN

Ebay.vn

Ecommerce is not Easy Ecommerce is not Easy ComCom

http://www.nld.com.vn/tintuc/cntt/229390.asp

Top Ecommerce Events since Top Ecommerce Events since 20042004

5. Find 3 projects that VECITA has done to promote Ecommerce in Vietnam?

Ecommerce needs Trust!Ecommerce needs Trust!5. Trustvn http://www.trustvn.gov.vn/

Ecommerce investment Ecommerce investment 6. Ecvn.comInvestment for Ecommerce start-upInvestment for Ecommerce in traditional business- hardware- software- networks- ecommerce personnel- consultants- others

Top Ecommerce Events since Top Ecommerce Events since 20042004

6. Find 3 universities that train and teach ecommerce?

HR for Ecommerce ! K2SHR for Ecommerce ! K2S

8. Ecommerce training and education- One course- One program- Ecommerce management- Ecommerce technology- Ecommerce practice- Online training- In Practice training- Self training

Top Ecommerce Events since Top Ecommerce Events since 20042004

7. Find 5 new trends in Ecommerce from 2015

Trends in EcommerceTrends in Ecommerce

3 old plus 3 new trends- Online payments- B2C plus Facebook, Social commerce- Emarketplace for import, export- Security, digital signature- Indepth-Investment: B2Bi: CRM, ERP, SCM - Social commerce- Local commerce- Mobile commerce

Top Ecommerce Events since Top Ecommerce Events since 20042004

8. Find 10 types of companies that successfully applied Ecommerce?

Leading fields for Leading fields for ecommerceecommerce

TOP volunteer in ecommerce1. Travel, tourism – marketing, management2. Hotels – marketing, management3. Import Export – Promotion, C/O. Customs, Tax4. Marketplace – Online stores5. Publishing (xBooks, Sahara, MinhKhai…)6. Banking – epayment, ebanking, ATM, internet banking7. Finance – insurance, esecurity, estock8. Training – eLearning, Net, Programming, Ecom, MIS9. Transportation: Airlines, B/L, tracking10.Manufacturing: cars, motobike, milk… 11.Healthcare, factories, schools…

Top Ecommerce Events since Top Ecommerce Events since 20042004

9. If you are investors for Ecommerce Portal for 100.000 business, how much you will invest? How long?

1. National Ecommerce Portal

Estimate budget for ECVN (2005-2020)National ecommerce portalServing 10.000 – 20.000 import, export companies (website, market information, finding buyers, sellers, posting trade leads, ….)1.Hardware2.Software3.Personnel - payment4.Time for implementation, time for running5.Total budget6.Revenue to maintain and development

Top Ecommerce Events since Top Ecommerce Events since 20042004

10. New changes in Ecommerce in 2010

News Events in News Events in EcommerceEcommerce

+ Retails with websites (super markets) - 2010+ Ebanking with internet, ATM+ Travel with google maps+ Manufacturing with Automatiosn+ Online sales on facebook, social networks+ Employees for ecommerce+ Big companies join ecommerce+ STILL FORGET ICT application in operations,

manufacturing, services with professional Information Systems.

Ecommerce - Egovernment

When did VN provide e-Customs services onine?

E-Customs ProceduresBenefits for businessBenefits for government Global integration

News in Ecommerce 2010News in Ecommerce 2010E-CustomsE-Customs E-Customs

http://www.thaisonsoft.com.vn/default.asp?id=4&IDS=0

News in Ecommerce 2010News in Ecommerce 2010E-CustomsE-Customs

http://www.thaisonsoft.com.vn/default.asp?id=4&IDS=0

News in Ecommerce 2010News in Ecommerce 2010E-CustomsE-Customs

http://www.thaisonsoft.com.vn/default.asp?id=4&IDS=0

News in Ecommerce 2010News in Ecommerce 2010E-CustomsE-Customs

http://www.thaisonsoft.com.vn/default.asp?id=4&IDS=0

E-Government services

When did VN provide Certificate of Origines for Exporters onine?

Electronic Certificate of Origin (C/O)Benefits for businessBenefits for government Global integration

News in Ecommerce 2010News in Ecommerce 2010E C/OE C/O

News in Ecommerce 2010News in Ecommerce 2010E C/OE C/O

Discussion

How can we know the Rank of Ecommerce websites?

Google?Alexa?

36www.mot.gov.vn / www.ecvn.gov.vn

www.alexa.com

Discussion

Google to find:-UNCTAD Ecommerce or Information Economy reports-Vietnam Ecommerce reports

Google?Vietnam Electronic Commerce Report (2005 – present)

38www.mot.gov.vn / www.ecvn.gov.vn

Discussion

What are the key expenses for building a website?

Cost allocation for building a website

Google?BuyBuildOutsource

© 2005 Pearson Prentice-Hall Chapter 10 - 40

Cost allocation for building websiteCost allocation for building website

Page 386

The SDLC Steps

Figure 10.2 Cost Breakdown for $1 Million SDLC Project

Hallmark of SDLC

approach: extensive up-

front time spent

determining requirements to

avoid expensive changes

later

Option 1. PurchasingOption 1. Purchasing

Discussion

Explain an Ecommerce Transactions Process?How information flows AMT – BANKsInternet bankingBuying a cinema ticket in CGV onlineBooking a ticket on VNA onlineChecking in VNA online

A Typical E-commerce Transaction

Figure 5.2, Page 256Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall Slide 5-43

Vulnerable Points in an E-commerce Transaction

Figure 5.3, Page 257Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall Slide 5-44

How an Online Credit Transaction Works

Figure 5.15, Page 302Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall Slide 5-45

Discussion

Check your smart phone, how many Ecommerce Apps you have installed?FacebookViberTwitter

Social Network Unique Visitors

Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall

Figure 7.3, Page 417 SOURCE: Based on data from comScore, 2013b.

Slide 7-47

Engagement at Top Social Sites

Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall

Figure 7.4, Page 418 SOURCE: Based on data from eMarketer, Inc., 2013x.

Slide 7-48

Discussion

How many ways can seller sell something online by using Ecommerce?Website??

Facebook Marketing Tools Marketplace Ads News Feed Brand Pages Promoted Posts Sponsored Stories Like Button Mobile Ads Facebook Exchange

Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall Slide 7-50

Twitter Marketing Real-time interaction with consumers 160 million users worldwide

60% access Twitter from mobile device

Will Twitter become the next Google? Basic features

Tweets and retweetsFollowersHashtags

Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall Slide 7-51

Pinterest Marketing One of the fastest-growing and largest image-

sharing sites Enables users to talk about brands using pictures

rather than words Features include:

Pins and re-pins to boards Share Follow Contributors Links to URLS Price displays

Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall Slide 7-52

The Top Mobile Marketing Firms by Revenue

Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall

Figure 7.11, Page 452 SOURCE: Based on data from eMarketer, Inc., 2013j.

Slide 7-53

Online Movie BusinessShare of Movie Revenues

Figure 10.14, page 669Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall Slide 10-54

SOURCES: Based on data from NPD Group, 2013a; industry sources.

PRACTICE

Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall Slide 12-55

1. Build a website to sell something online? How will you do?

2. What tools you use to promote online selling: Email, Social, SMS, Fax, EMS, Blog, Forum, Wiki, You tube…

3. You are an export manager, how can you use Ecommerce to find foreign Importers and promote, advertise products?

4. Propose 5 project to implement ICT applications in your company

5. Propose E-learning project for internal Training in your company.

PRACTICE

Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall Slide 12-56

1. Big companies intends to invest in Ecommerce, How can they do?- VinEcom, Viettel, FPT, VNPost, Viettel Post,

…- Chodientu, Vatgia, (VCCorp), VNG (123mua)

2. We are traditional company, we are doing well, how can we apply ICT in our business?

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