management information systems - mis lectures - day 2 cio and ecommerce - p2
TRANSCRIPT
Lecture: Associate Professor Doctor Nguyen Van ThoanICT Director, Ecommerce Dept Head
Foreign Trade University
0904.250.991
[email protected]://web.ftu.edu.vn/thoan
Hanoi, 2006 - 8 / 2010 – 10/ 2014 – 7.2015 – 3.2016
CIO and ECommerceApplication of ICT in Business and
Management
EcommerceEcommerceInnovative Business, Modern, EffectivityInnovative Business, Modern, Effectivity
Top Ecommerce Events 2004 – Top Ecommerce Events 2004 – 20162016
1. Laws2. Online transactions3. Online payments4. International Internet companies enter Vietnam5. Government actions: Trustvn, Ecvn.com6. Ecommerce Training7. Ecommerce Start ups8. Traditional goes Ecommerce9. Factories, Banks, Airlines, 10.Infrastructures for Ecommerce
Top Ecommerce Events since Top Ecommerce Events since 20042004
1. Find a law and the latest regulations about Ecommerce in Vietnam
Ecommerce LawsEcommerce Laws1. Vietnam Ecommerce Laws
- IT laws- Etransactions law- Ecommerce decree- Decree on Digital signature- Decree on Etransactions in banking- Decree on Etransactions in finance- Circulations on Etransaction on website
Ecommerce Circulation samplesEcommerce Circulation samples
Top Ecommerce Events since Top Ecommerce Events since 20042004
2. Find a company that offers online transactions and payments?
Online purchase and salesOnline purchase and salesFirst online transaction ! http://www.jetstar.com/vn/
Online PaymentOnline PaymentFirst online payment ! 2008 Techcombank.com.vn
Top Ecommerce Events since Top Ecommerce Events since 20042004
3. Find a foreign company that offers ecommerce activities in Vietnam (and get revenues)
Leading companies in Leading companies in EcomEcom
Leading Ecommerce companies entered VN market- Google.com.vn- Ebay.vn- Yahoo.com.vn- (alibaba.com)
Top Ecommerce Events since Top Ecommerce Events since 20042004
4. Find a foreign company that has branch or office or representatives in Vietnam?
EBAY VN (!)EBAY VN (!)Leading Ecommerce companies have branches in VN
Ebay.vn
Ecommerce is not Easy Ecommerce is not Easy ComCom
http://www.nld.com.vn/tintuc/cntt/229390.asp
Top Ecommerce Events since Top Ecommerce Events since 20042004
5. Find 3 projects that VECITA has done to promote Ecommerce in Vietnam?
Ecommerce needs Trust!Ecommerce needs Trust!5. Trustvn http://www.trustvn.gov.vn/
Ecommerce investment Ecommerce investment 6. Ecvn.comInvestment for Ecommerce start-upInvestment for Ecommerce in traditional business- hardware- software- networks- ecommerce personnel- consultants- others
Top Ecommerce Events since Top Ecommerce Events since 20042004
6. Find 3 universities that train and teach ecommerce?
HR for Ecommerce ! K2SHR for Ecommerce ! K2S
8. Ecommerce training and education- One course- One program- Ecommerce management- Ecommerce technology- Ecommerce practice- Online training- In Practice training- Self training
Top Ecommerce Events since Top Ecommerce Events since 20042004
7. Find 5 new trends in Ecommerce from 2015
Trends in EcommerceTrends in Ecommerce
3 old plus 3 new trends- Online payments- B2C plus Facebook, Social commerce- Emarketplace for import, export- Security, digital signature- Indepth-Investment: B2Bi: CRM, ERP, SCM - Social commerce- Local commerce- Mobile commerce
Top Ecommerce Events since Top Ecommerce Events since 20042004
8. Find 10 types of companies that successfully applied Ecommerce?
Leading fields for Leading fields for ecommerceecommerce
TOP volunteer in ecommerce1. Travel, tourism – marketing, management2. Hotels – marketing, management3. Import Export – Promotion, C/O. Customs, Tax4. Marketplace – Online stores5. Publishing (xBooks, Sahara, MinhKhai…)6. Banking – epayment, ebanking, ATM, internet banking7. Finance – insurance, esecurity, estock8. Training – eLearning, Net, Programming, Ecom, MIS9. Transportation: Airlines, B/L, tracking10.Manufacturing: cars, motobike, milk… 11.Healthcare, factories, schools…
Top Ecommerce Events since Top Ecommerce Events since 20042004
9. If you are investors for Ecommerce Portal for 100.000 business, how much you will invest? How long?
1. National Ecommerce Portal
Estimate budget for ECVN (2005-2020)National ecommerce portalServing 10.000 – 20.000 import, export companies (website, market information, finding buyers, sellers, posting trade leads, ….)1.Hardware2.Software3.Personnel - payment4.Time for implementation, time for running5.Total budget6.Revenue to maintain and development
Top Ecommerce Events since Top Ecommerce Events since 20042004
10. New changes in Ecommerce in 2010
News Events in News Events in EcommerceEcommerce
+ Retails with websites (super markets) - 2010+ Ebanking with internet, ATM+ Travel with google maps+ Manufacturing with Automatiosn+ Online sales on facebook, social networks+ Employees for ecommerce+ Big companies join ecommerce+ STILL FORGET ICT application in operations,
manufacturing, services with professional Information Systems.
Ecommerce - Egovernment
When did VN provide e-Customs services onine?
E-Customs ProceduresBenefits for businessBenefits for government Global integration
News in Ecommerce 2010News in Ecommerce 2010E-CustomsE-Customs E-Customs
http://www.thaisonsoft.com.vn/default.asp?id=4&IDS=0
News in Ecommerce 2010News in Ecommerce 2010E-CustomsE-Customs
http://www.thaisonsoft.com.vn/default.asp?id=4&IDS=0
News in Ecommerce 2010News in Ecommerce 2010E-CustomsE-Customs
http://www.thaisonsoft.com.vn/default.asp?id=4&IDS=0
News in Ecommerce 2010News in Ecommerce 2010E-CustomsE-Customs
http://www.thaisonsoft.com.vn/default.asp?id=4&IDS=0
E-Government services
When did VN provide Certificate of Origines for Exporters onine?
Electronic Certificate of Origin (C/O)Benefits for businessBenefits for government Global integration
News in Ecommerce 2010News in Ecommerce 2010E C/OE C/O
News in Ecommerce 2010News in Ecommerce 2010E C/OE C/O
Discussion
How can we know the Rank of Ecommerce websites?
Google?Alexa?
36www.mot.gov.vn / www.ecvn.gov.vn
www.alexa.com
Discussion
Google to find:-UNCTAD Ecommerce or Information Economy reports-Vietnam Ecommerce reports
Google?Vietnam Electronic Commerce Report (2005 – present)
38www.mot.gov.vn / www.ecvn.gov.vn
Discussion
What are the key expenses for building a website?
Cost allocation for building a website
Google?BuyBuildOutsource
© 2005 Pearson Prentice-Hall Chapter 10 - 40
Cost allocation for building websiteCost allocation for building website
Page 386
The SDLC Steps
Figure 10.2 Cost Breakdown for $1 Million SDLC Project
Hallmark of SDLC
approach: extensive up-
front time spent
determining requirements to
avoid expensive changes
later
Option 1. PurchasingOption 1. Purchasing
Discussion
Explain an Ecommerce Transactions Process?How information flows AMT – BANKsInternet bankingBuying a cinema ticket in CGV onlineBooking a ticket on VNA onlineChecking in VNA online
A Typical E-commerce Transaction
Figure 5.2, Page 256Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall Slide 5-43
Vulnerable Points in an E-commerce Transaction
Figure 5.3, Page 257Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall Slide 5-44
How an Online Credit Transaction Works
Figure 5.15, Page 302Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall Slide 5-45
Discussion
Check your smart phone, how many Ecommerce Apps you have installed?FacebookViberTwitter
Social Network Unique Visitors
Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall
Figure 7.3, Page 417 SOURCE: Based on data from comScore, 2013b.
Slide 7-47
Engagement at Top Social Sites
Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall
Figure 7.4, Page 418 SOURCE: Based on data from eMarketer, Inc., 2013x.
Slide 7-48
Discussion
How many ways can seller sell something online by using Ecommerce?Website??
Facebook Marketing Tools Marketplace Ads News Feed Brand Pages Promoted Posts Sponsored Stories Like Button Mobile Ads Facebook Exchange
Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall Slide 7-50
Twitter Marketing Real-time interaction with consumers 160 million users worldwide
60% access Twitter from mobile device
Will Twitter become the next Google? Basic features
Tweets and retweetsFollowersHashtags
Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall Slide 7-51
Pinterest Marketing One of the fastest-growing and largest image-
sharing sites Enables users to talk about brands using pictures
rather than words Features include:
Pins and re-pins to boards Share Follow Contributors Links to URLS Price displays
Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall Slide 7-52
The Top Mobile Marketing Firms by Revenue
Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall
Figure 7.11, Page 452 SOURCE: Based on data from eMarketer, Inc., 2013j.
Slide 7-53
Online Movie BusinessShare of Movie Revenues
Figure 10.14, page 669Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall Slide 10-54
SOURCES: Based on data from NPD Group, 2013a; industry sources.
PRACTICE
Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall Slide 12-55
1. Build a website to sell something online? How will you do?
2. What tools you use to promote online selling: Email, Social, SMS, Fax, EMS, Blog, Forum, Wiki, You tube…
3. You are an export manager, how can you use Ecommerce to find foreign Importers and promote, advertise products?
4. Propose 5 project to implement ICT applications in your company
5. Propose E-learning project for internal Training in your company.
PRACTICE
Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall Slide 12-56
1. Big companies intends to invest in Ecommerce, How can they do?- VinEcom, Viettel, FPT, VNPost, Viettel Post,
…- Chodientu, Vatgia, (VCCorp), VNG (123mua)
2. We are traditional company, we are doing well, how can we apply ICT in our business?
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