making $$$ with windows phone - techweek chicago - july 27, 2011

Making $$$ with Windows PhoneEric D. BoydDirector, Chicago + Cloud Practice

Introduction

Eric D. Boyd

15 Years in Technology

I’m From Here

I Moved Here

I Work Here

I Work On

I Blog @ ericdboyd.com

I Tweet @EricDBoyd

How Would You Like To?

Earn extra $$$ to…Buy a coffee? - $2

Pay for a dinner? - $70

Pay a car payment? - $400

Pay a mortgage? - $2,000

Be self-employed? - $10,000

Agenda

Strategy

Build

Market

Make $$$

Q&A

What Should I Build?

Look for App Gaps

Improve Painful Apps

Build Mashups

Be Alert

Explore Competing Marketplaces

Fail Fast

Prioritize Features

Build

Publish

Gather Feedback

Repeat

Getting Started

How Much $$$ Will It Cost?$99 Marketplace Account

Artwork

How Much Time Do I Need To Invest?Hours & Days

Do I Need A Device?Maybe

Build

Windows Phone Toolshttp://create.msdn.com

Windows Phone 7 Training Coursehttp://msdn.microsoft.com/en-us/wp7trainingcourse.aspx

Windows Phone MSDN Documentationhttp://msdn.microsoft.com/en-us/library/ff402535%28v=VS.92%29.aspx

Windows Phone Marketplace

Marketplace Benefits

Single Global Distribution

Quick Start Screen

Daily Merchandising

Categorized Apps

Quality Verified

CC & Mobile Operator Billing

Automatic App Updates

Beta Distribution

Marketplace Details

Over 27K apps17% are Games

76% are English

47% are Free

38% of Paid Apps have Trials

Over 7,600 Developers in Marketplace

12 Downloads per User per Month

Publishing to the Marketplace

Self-Service PortalSet Markets, Pricing and Publishing Schedule

Transparent PublishingDetailed Test Criteria

Detailed Content Policies

Status Updates

Certification process average is 5 days

Unlimited Paid Apps - 100 Free Apps

App Hub Portal

Publishing Process

Application and Game Submission

Sign

Windows Phone 7 Deployment Service

.xap

.dllApp

submission

AppPackaging &Validation

.xap

.dll

.xap

.dll

.xap

.dll

ApplyTest

Criteria

Marketplace

AddMetadata

.xap

.dll

.xap

.dll

.xap

.dll

.xap

.dll

Make $$$

Great AppsFunctionality

Utility

Delight

Average transaction is $2.93

Xbox Live titles are $2.99 - $5.99

Paid, Freemium or FREE?

Paid Apps

70% Revenue Share

Monthly Payout

Trials

Limit Features and Prompt for Upgrade

70x more Downloads

10% Trial-to-Paid Conversion

7x higher sales

Price it Right

Don’t underprice yourself.

Start at upper end of price range. It is easier to cut than raise prices.

A/B Price Experiments

Reach Users Globally

Less than 15% of English apps are localized

Customers prefer local language

Localize meta-data and app with native speakers

Merchandising

Download UpliftPanorama – 2000%

Featured Icon – 800%

Featured List – 150%

FREE Apps with Ad Revenue

pubCenter

70% Revenue Share

Demographic Targeting

Live Tiles with Push Notifications

Increase Use Frequency

Increase Duration of Session

Increase User Satisfaction

Increases Ad Impressions

Target Ads

Know your Users

Demographic Targeting via WLID

Ad Location Services for Targeting

Update Your App

Automatic Updates

Renew Interest

Peak Curiosity

Continuously Improve

Get Feedback

TelemetryPreEmptive RunTime Intelligence

Ratings and ReviewsWindows Phone Marketplace

Forums and CollaborationUserVoice

Social MediaBlog, twitter, Facebook, YouTube

Success Stories

http://bit.ly/reuuY0

Next Steps

Explore Great Appshttp://www.bing.com/visualsearch?g=wp7&qpvt=Windows+Phone+7+Apps

Register as a Windows Phone Developerhttp://create.msdn.com

User Experience Design Guidelineshttp://msdn.microsoft.com/en-us/library/hh202915(v=VS.92).aspx

PreEmptive Runtime Intelligencehttp://www.preemptive.com/windowsphone7.html

Microsoft pubCenterhttp://pubcenter.microsoft.com

Chicago Windows Phone Developer Grouphttp://www.meetup.com/Chicago-Windows-Phone-Developers/

Resources

Windows Phone 7 Developer Guide (P&P)http://msdn.microsoft.com/en-us/library/gg490765.aspx

Windows Phone Platform on MSDNhttp://msdn.microsoft.com/en-us/ff380145.aspx

Windows Phone Team Bloghttp://windowsteamblog.com/windows_phone/b/wpdev/

Windows Azure Toolkit for WP7http://watoolkitwp7.codeplex.com/

SketchFlow Template for Windows Phonehttp://wp7sketchflow.codeplex.com/

WP7 / Azure Quickstartshttp://wp7azurequickstarts.codeplex.com/

Design Resources

iStockphotohttp://iStockphoto.com

Shutterstockhttp://www.shutterstock.com

Fotoliahttp://fotolia.com

iconShockhttp://IconShock.com

VectorStockhttp://www.VectorStock.com

FREE Windows Phones

10 FREE Unlocked Samsung Focushttp://www.windowsphone7event.com/contest/ContestIndex.aspx

Students

DreamSparkFree Marketplace Developer Account

http://www.dreamspark.com

50 FREE Unlocked Mango Phoneshttp://www.technobuffalo.com/companies/microsoft/windows-phone/microsoft-launches-windows-phone-7-mango-development-contest/

FREE Xbox Games, Gift Cards and Phoneshttp://wpstudentapp.com/

Q&A

Thank You!

Eric D. Boyd

Director, Chicago + Cloud PracticeCentare

Email: eric.boyd@centare.com

Twitter: www.twitter.com/EricDBoyd

Blog: www.ericdboyd.com