making $$$ with windows phone - techweek chicago - july 27, 2011
DESCRIPTION
The release of Windows Phone has created a rare opportunity for app developers to get in on the ground floor of a new and fast-growth mobile app marketplace. In this session, we will explore the ins and outs of the Marketplace and how to get started building and monetizing apps for the Windows Phone.TRANSCRIPT
Making $$$ with Windows PhoneEric D. BoydDirector, Chicago + Cloud Practice
Introduction
Eric D. Boyd
15 Years in Technology
I’m From Here
I Moved Here
I Work Here
I Work On
I Blog @ ericdboyd.com
I Tweet @EricDBoyd
How Would You Like To?
Earn extra $$$ to…Buy a coffee? - $2
Pay for a dinner? - $70
Pay a car payment? - $400
Pay a mortgage? - $2,000
Be self-employed? - $10,000
Agenda
Strategy
Build
Market
Make $$$
Q&A
What Should I Build?
Look for App Gaps
Improve Painful Apps
Build Mashups
Be Alert
Explore Competing Marketplaces
Fail Fast
Prioritize Features
Build
Publish
Gather Feedback
Repeat
Getting Started
How Much $$$ Will It Cost?$99 Marketplace Account
Artwork
How Much Time Do I Need To Invest?Hours & Days
Do I Need A Device?Maybe
Build
Windows Phone Toolshttp://create.msdn.com
Windows Phone 7 Training Coursehttp://msdn.microsoft.com/en-us/wp7trainingcourse.aspx
Windows Phone MSDN Documentationhttp://msdn.microsoft.com/en-us/library/ff402535%28v=VS.92%29.aspx
Windows Phone Marketplace
Marketplace Benefits
Single Global Distribution
Quick Start Screen
Daily Merchandising
Categorized Apps
Quality Verified
CC & Mobile Operator Billing
Automatic App Updates
Beta Distribution
Marketplace Details
Over 27K apps17% are Games
76% are English
47% are Free
38% of Paid Apps have Trials
Over 7,600 Developers in Marketplace
12 Downloads per User per Month
Publishing to the Marketplace
Self-Service PortalSet Markets, Pricing and Publishing Schedule
Transparent PublishingDetailed Test Criteria
Detailed Content Policies
Status Updates
Certification process average is 5 days
Unlimited Paid Apps - 100 Free Apps
App Hub Portal
Publishing Process
Application and Game Submission
Sign
Windows Phone 7 Deployment Service
.xap
.dllApp
submission
AppPackaging &Validation
.xap
.dll
.xap
.dll
.xap
.dll
ApplyTest
Criteria
Marketplace
AddMetadata
.xap
.dll
.xap
.dll
.xap
.dll
.xap
.dll
Make $$$
Great AppsFunctionality
Utility
Delight
Average transaction is $2.93
Xbox Live titles are $2.99 - $5.99
Paid, Freemium or FREE?
Paid Apps
70% Revenue Share
Monthly Payout
Trials
Limit Features and Prompt for Upgrade
70x more Downloads
10% Trial-to-Paid Conversion
7x higher sales
Price it Right
Don’t underprice yourself.
Start at upper end of price range. It is easier to cut than raise prices.
A/B Price Experiments
Reach Users Globally
Less than 15% of English apps are localized
Customers prefer local language
Localize meta-data and app with native speakers
Merchandising
Download UpliftPanorama – 2000%
Featured Icon – 800%
Featured List – 150%
FREE Apps with Ad Revenue
pubCenter
70% Revenue Share
Demographic Targeting
Live Tiles with Push Notifications
Increase Use Frequency
Increase Duration of Session
Increase User Satisfaction
Increases Ad Impressions
Target Ads
Know your Users
Demographic Targeting via WLID
Ad Location Services for Targeting
Update Your App
Automatic Updates
Renew Interest
Peak Curiosity
Continuously Improve
Get Feedback
TelemetryPreEmptive RunTime Intelligence
Ratings and ReviewsWindows Phone Marketplace
Forums and CollaborationUserVoice
Social MediaBlog, twitter, Facebook, YouTube
Success Stories
http://bit.ly/reuuY0
Next Steps
Explore Great Appshttp://www.bing.com/visualsearch?g=wp7&qpvt=Windows+Phone+7+Apps
Register as a Windows Phone Developerhttp://create.msdn.com
User Experience Design Guidelineshttp://msdn.microsoft.com/en-us/library/hh202915(v=VS.92).aspx
PreEmptive Runtime Intelligencehttp://www.preemptive.com/windowsphone7.html
Microsoft pubCenterhttp://pubcenter.microsoft.com
Chicago Windows Phone Developer Grouphttp://www.meetup.com/Chicago-Windows-Phone-Developers/
Resources
Windows Phone 7 Developer Guide (P&P)http://msdn.microsoft.com/en-us/library/gg490765.aspx
Windows Phone Platform on MSDNhttp://msdn.microsoft.com/en-us/ff380145.aspx
Windows Phone Team Bloghttp://windowsteamblog.com/windows_phone/b/wpdev/
Windows Azure Toolkit for WP7http://watoolkitwp7.codeplex.com/
SketchFlow Template for Windows Phonehttp://wp7sketchflow.codeplex.com/
WP7 / Azure Quickstartshttp://wp7azurequickstarts.codeplex.com/
Design Resources
iStockphotohttp://iStockphoto.com
Shutterstockhttp://www.shutterstock.com
Fotoliahttp://fotolia.com
iconShockhttp://IconShock.com
VectorStockhttp://www.VectorStock.com
FREE Windows Phones
10 FREE Unlocked Samsung Focushttp://www.windowsphone7event.com/contest/ContestIndex.aspx
Students
DreamSparkFree Marketplace Developer Account
http://www.dreamspark.com
50 FREE Unlocked Mango Phoneshttp://www.technobuffalo.com/companies/microsoft/windows-phone/microsoft-launches-windows-phone-7-mango-development-contest/
FREE Xbox Games, Gift Cards and Phoneshttp://wpstudentapp.com/
Q&A
Thank You!
Eric D. Boyd
Director, Chicago + Cloud PracticeCentare
Email: [email protected]
Twitter: www.twitter.com/EricDBoyd
Blog: www.ericdboyd.com