making the most of the crunch&sip® initiative

Making the most of the Crunch&Sip® initiative

Shannon Wright – Schools Nutrition CoordinatorCancer Council WA

What is Crunch&Sip?•Crunch&Sip is a time in class for students to refuel with vegetables and fruit and drink water throughout the day.

History

• 2000 - Fruit & Water Policy in Schools project

• 2002 – Excellence in Health Promotion award

• 2005 - Launched to WA primary schools as Crunch&Sip®

• 2006 - Coordinated by Cancer Council WA with external

funding from Department of Health WA and Healthway.

Why Crunch&Sip®?

• Hungry tummies = poor concentration and behaviour

• Increase consumption of vegies, fruit and water

• Role model healthy behaviours

• Encourages children to try new foods

• Parent education

“We heard it could improve concentration in the class, work levels, all those sorts of things. We’re really quite pleased with the results”

– Crunch&Sip® Principal

How it works

•Meet criteria

•Schools register to participate

•Vegies and fruit brought from home

•Flexible

•Set classroom rules

Stats•942 eligible schools in Western Australia

•431 officially registered = 46%

•2017 research – 82% of schools participating in some capacity

Participants

127,500 kids registered to participate

25,500,000

What can you do to get a little slice of the market?

Opportunities

• Farmer’s markets

• Contact local schools directly

• Donate time and produce

• Supply direct to canteens

• Capitalise on events

Building partnerships

Events

Fundraising

•Fruit/veg drive

•Raffle items

•Parents purchase from the store – fruit and veg

credit to school

Examples of partnerships

• Major retailer – Comet Bay PS

• Pomewest – apple donations

• Vouchers for events

• Donations of fresh veg and fruits for Crunch&Sip and/or events

Recognition of Support

• Bi-annual newsletter

• Electronic newsletter

• Social media

• Print media

• School Assemblies

• Website

• Resources

• Expos/Conferences

• Events

• School notice boards

Crunch&Sip® into the future

• Perth Glory partnership

• Parent Nutrition Education

• Social media presence

Shannon Wright

Schools Nutrition Coordinator

Cancer Council WA

Phone: 9388 4340

Email: swright@cancerwa.asn.au

www.crunchandsip.com.au