making sure the lhc is not physics’ best kept secret. · lhc communications project uk lhc...

LHC Communications project

Making sure the LHC is NOT physics’ best kept secret.

Dr Ray MathiasyUK LHC Communications Manager

hi @ f kray.mathias@stfc.ac.uk

EPPOG Conference 29 - 30/05/07

LHC Communications project

STFC fundedSTFC fundedTwo-year project

€1M €Minimal framework of outreach activities in UKPartnership with the UK high-energy physicscommunitycommunity

lh k/f h i i t /www.lhc.ac.uk/for-physicists/

EPPOG Conference 29 - 30/05/07

LHC Communications project

www lhc ac ukwww.lhc.ac.uk

UK LHC websiteUK LHC website

UK focusPublic audience‘For physicists’ sectionFor physicists section

EPPOG Conference 29 - 30/05/07

LHC Communications project

Understanding our audienceUnderstanding our audienceFocus groups and interviewswww.lhc.ac.uk/for-physicists/

Messages from the publicMessages from the public Use LHC to provide access to real scientists

Focus on ‘Origins of the Universe’

& ‘Bi B ’& ‘Big Bang’

Public are generally supportive

EPPOG Conference 29 - 30/05/07

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LHC Communications project

Schools ProgrammeSchools Programme

Posters, leaflets, cartoon book

Web-based education packageA-level physics14+ ‘How science works’

Teacher’s TV programmes & resourcesSchools lecture (30 lectures)

EPPOG Conference 29 - 30/05/07

Schools lecture (30 lectures)

LHC Communications project

N d t i f t

TV and Radio coverage

News, documentaries, featuresAnimations

VIP ReceptionspParliamentary Scientific CommitteeMP i it t CERN J /J l 07MPs visit to CERN – June/July 07‘Opening ceremonies’ etc

EPPOG Conference 29 - 30/05/07

LHC Communications project

Science Museum and national tourMajor National Exhibition

Science Museum and national tourwww.sciencemuseum.org.uk/antenna/bigbang/

Public Events across UKC fé i tifi i tCafé scientifiques, science centres,sci-art projects, science festivals

EPPOG Conference 29 - 30/05/07

LHC Communications project

National Framework of activitiesNational Framework of activities

Minimum structure to ensure LHC’s publicMinimum structure to ensure LHC s public profile in UK

Physicists (20 groups) engaging with LHC Communication project activitiesp j

(incl. Masterclasses)

STFC and IoP Awards for outreach projects

EPPOG Conference 29 - 30/05/07

LHC Communications project

Making sure the LHC is NOT physics’ best kept secret.

Dr Ray MathiasyUK LHC Communications Manager

hi @ f kray.mathias@stfc.ac.uk

EPPOG Conference 29 - 30/05/07