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LHC Communications project
Making sure the LHC is NOT physics’ best kept secret.
Dr Ray MathiasyUK LHC Communications Manager
hi @ f [email protected]
EPPOG Conference 29 - 30/05/07
LHC Communications project
STFC fundedSTFC fundedTwo-year project
€1M €Minimal framework of outreach activities in UKPartnership with the UK high-energy physicscommunitycommunity
lh k/f h i i t /www.lhc.ac.uk/for-physicists/
EPPOG Conference 29 - 30/05/07
LHC Communications project
www lhc ac ukwww.lhc.ac.uk
UK LHC websiteUK LHC website
UK focusPublic audience‘For physicists’ sectionFor physicists section
EPPOG Conference 29 - 30/05/07
LHC Communications project
Understanding our audienceUnderstanding our audienceFocus groups and interviewswww.lhc.ac.uk/for-physicists/
Messages from the publicMessages from the public Use LHC to provide access to real scientists
Focus on ‘Origins of the Universe’
& ‘Bi B ’& ‘Big Bang’
Public are generally supportive
EPPOG Conference 29 - 30/05/07
g y pp
LHC Communications project
Schools ProgrammeSchools Programme
Posters, leaflets, cartoon book
Web-based education packageA-level physics14+ ‘How science works’
Teacher’s TV programmes & resourcesSchools lecture (30 lectures)
EPPOG Conference 29 - 30/05/07
Schools lecture (30 lectures)
LHC Communications project
N d t i f t
TV and Radio coverage
News, documentaries, featuresAnimations
VIP ReceptionspParliamentary Scientific CommitteeMP i it t CERN J /J l 07MPs visit to CERN – June/July 07‘Opening ceremonies’ etc
EPPOG Conference 29 - 30/05/07
LHC Communications project
Science Museum and national tourMajor National Exhibition
Science Museum and national tourwww.sciencemuseum.org.uk/antenna/bigbang/
Public Events across UKC fé i tifi i tCafé scientifiques, science centres,sci-art projects, science festivals
EPPOG Conference 29 - 30/05/07
LHC Communications project
National Framework of activitiesNational Framework of activities
Minimum structure to ensure LHC’s publicMinimum structure to ensure LHC s public profile in UK
Physicists (20 groups) engaging with LHC Communication project activitiesp j
(incl. Masterclasses)
STFC and IoP Awards for outreach projects
EPPOG Conference 29 - 30/05/07
LHC Communications project
Making sure the LHC is NOT physics’ best kept secret.
Dr Ray MathiasyUK LHC Communications Manager
hi @ f [email protected]
EPPOG Conference 29 - 30/05/07