london content strategy lightening talk - content strategy for all
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Content Strategy for All
Lessons learnt from working with an small business
Mags Hanley24/01/2012
INTRODUCTION TO FORMUMS CHISWICK
Content strategy…
1. Is essential to the business2. Needs to address more than one audience3. Plans for the future4. Reviews the tactical
1. ESSENTIAL TO THE BUSINESS
1. ESSENTIAL TO THE BUSINESS
2. MORE THAN ONE AUDIENCE
Mums in Chiswick and surrounding areashttp://www.flickr.com/photos/davemorris/12187990/
Businesses in Chiswickhttp://www.flickr.com/photos/55935853@N00/2446508213/
Kate – the owner and editor of the site
3. PLAN FOR THE FUTURE
3. PLAN FOR THE FUTURE
4. KEEP REVIEWING THE TACTICAL
http://www.flickr.com/photos/moonlightbulb/5382842686/ http://www.flickr.com/photos/paparutzi/2131995373/http://www.flickr.com/photos/stsaling/7747336/
http://www.flickr.com/photos/danmoyle/6601589893/
Thank you
Mags HanleyTwitter: magshanley
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