Content Strategy for All

Lessons learnt from working with an small business

Mags Hanley24/01/2012

INTRODUCTION TO FORMUMS CHISWICK

Content strategy…

1. Is essential to the business2. Needs to address more than one audience3. Plans for the future4. Reviews the tactical

1. ESSENTIAL TO THE BUSINESS

1. ESSENTIAL TO THE BUSINESS

2. MORE THAN ONE AUDIENCE

Mums in Chiswick and surrounding areashttp://www.flickr.com/photos/davemorris/12187990/

Businesses in Chiswickhttp://www.flickr.com/photos/55935853@N00/2446508213/

Kate – the owner and editor of the site

3. PLAN FOR THE FUTURE

3. PLAN FOR THE FUTURE

4. KEEP REVIEWING THE TACTICAL

http://www.flickr.com/photos/moonlightbulb/5382842686/ http://www.flickr.com/photos/paparutzi/2131995373/http://www.flickr.com/photos/stsaling/7747336/

http://www.flickr.com/photos/danmoyle/6601589893/

Thank you

Mags HanleyTwitter: magshanley