logo design what is a logo? a short history of logo design why are logos important? what makes a...

Logo Design

What is a Logo?A Short History of Logo DesignWhy are Logos Important?What makes a good logo?The Logo Design Process

What is a Logo?

Represents a company, or an organization

Forms a corporate identity

Designed for easy and definitive recognition for the company’s audience

History… Ancient Greece

typically represented the initial letters of a person or place for use on stationery and signs

I.e. rulers and coinage

By 17th C the logo had become a tradmark for merchants

i.e. marks for masons, goldsmiths, paper makers,and nobility.

Industrial revolution caused a great gain of importance for trademarks

Trademarks moved beyond symbols, using larger design systems to unify all communications, and to accomplish identifiable goals.

Today a well thought out logo and corporate identity become central to companies defence

Why are Logos important?Logos trigger memories of a persons prior experience with a company/organization

a greater impact than words could ever have No explanation is needed

A logos success impacts a company’s sales

An amateur logo will describe an amateur company

What Makes a Good Logo?Simplicity

Too much information will have a negative impact

Instant RecognitionVersatile

Should consider all possible implementations your logo could be used in

Distinctive

Logo Design Process…

A client will typically give a written description of what they are looking for in a logo design

Parameters + Purpose Decide a target demographic

Concept DevelopmentDesigner will create simple sketches of the logo concept

Refinement Usually 3 or 4 revisions Colour introduced at this stage

Delivery

Assemble a package which shows how you can apply the logo to different applications