L O G O D E S I G N

What is a logo?A logo is a symbol made up of text and/or images to represent a company

or product

“ ”

There are lots of different types of logos. This PowerPoint will explain the different types and what you need to think about when designing a logo.

T Y P E S O F L O G O SWORDMARK

This logo is made up of text

It is best for simple names

boots-uk.com

Might be risky though for a new product as it

doesn’t show your name

This logo just uses a symbol. They are very

recognisable

And communicate

quickly

wwf.org.uk

T Y P E S O F L O G O SBRANDMARK

Only problem is people won’t know

what the full name is

This logo uses just the initials of the name.

Good if your company name is long as it’s easier

to remember

bbc.co.uk

T Y P E S O F L O G O SLETTERMARK

This logo combines text and symbol.It might be the best of both worlds!However….more

complicated to design

britishairways.com

T Y P E S O F L O G O SCOMBINATION MARK

This logo has words inside a symbol. It looks very official.But they are

more detailed and can be harder

to recognise…

chelseafc.comecb.co.uk

T Y P E S O F L O G O SEMBLEM

H O W T O D E S I G N A L O G OThe first step is to decide what the name of your product or company is. This can be tricky. So we suggest the following steps:

Product name? ?

What does my

product do?

What words describe

my product?

??

Step 1: Complete this mind map

H O W T O D E S I G N A L O G OStep 2: Sketch lots of different ideas for your logo using the words you thought of in step 1

If you are feeling stuck you might like to make a mood board to inspire you. This is a collage of

images to give you ideas. You could put pictures of nature as your

product is eco-friendly or pictures of vehicles to help you think about

shapes…

Tip

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Step 3: Develop your best idea

To help you choose your best idea you

could ask the opinion of people in your

house

What colours should your logo

be?

Is it easy to read?

Sketch different versions of your logo making small changes. Can you make it better?

H O W T O D E S I G N A L O G O