live project -dhan laxmi
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A REPORT ON LIVE
PROJECT
PREPARED BYASHOK YADAV-AIMS
PGDM 2ND SEM.SEC-B
Under the Guidance ofMr. Sandeep Sinha
(Branch Relationship Manager)
(Dhanlaxmi Bank Peenya Branch).
This report explains about the live project done in DHANLAXMI BANK.Dhanlaxmi Bank Ltd is an old private sector bank headquartered in Thrissurcity, Kerala, the "Cultural Capital of Kerala.
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INDIAN BANKING SECTOR:
What is Bank?
A banker or bank is a financial institution whose primaryactivity is to act as a payment agent for customers and toborrow and lend money.
An institute where one can pace and borrow money and takecare of financial affairs.
The first modern Bank was found in Ital in Genoa in 1406, itsname was (Bank of St.George).
Functions of Banks
Accepting Deposits from public/others.
Lending money to public (Loan).
Acting as trustees.
Keeping valuable in safe custody.
Government Business.
Types of Banks
Public Sector Banks.
Private Sector Banks.
Co-operative Banks.
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Development Bank/Financial Institutions.
Public Sector Banks in India.
Some of the public sector banks are mentioned
below.
1. Central bank of India. 2. State Bank of India.
3. Corporation Bank. 4. Dena Bank.5. Indian Overseas Bank. 6. Oriental Bank of Commerce.
7. Punjab & Sind Bank.
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Private Sector Banks in India.
New generation Privates banks.
1. ICICI BANK.
2. IDBI BANK.
3. AXIS BANK
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.
Foreign Banks in India.
1. HSBC BANK.
2. CITI BANK.
3. THE ROYAL BANK OF SCOTLAND.
4. STANDARD CHARTERED BANK.
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GLIMPSE OF BANKING SECTOR:
PHASE 1.
Early phase from 1786 to 1869 of Indian Banks.
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PHASE 2.
Nationalization of Indian Bank and up to 1991 prior toIndian banking sector reform.
PHASE 3.
New phase of Indian Banking system with advent ofIndian Financial & banking Sector reforms after 1991.
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PHASE 1.
1. General Bank of India 1786(first Bank).2. Reserve Bank of India 1935.3. Slow Growth and Periodic failure.4. The Banking Company Act 1949.5. People mostly save in Postal Deposits.
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FACTS AND FIGURES:
PHASE 2.1. Nationalization of imperial Bank of India and Formation of
State Bank of India (1955).2. Nationalization of SBI and Subsidiaries (1960).3. Insurance cover extended to Deposits.4. Creation of Credit Guarantee corporation.5. Creation of regional rural Banks.
PHASE 3.1. Entry of Foreign Banks.2. Phone Banking and Net Banking.3. Shelter from microeconomics shock.4. System becomes more convenient and swift.
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Indian Banking Sector has 6th rank in all over the World.
SBI Bank has 10000+ ATMs all over the country.
ICICI Bank has 4000+ ATMs all over the country.
According to Business Magazine survey the number of
ATMs grew by 28% yearly.
Transaction done through ATMs is around 70,000 crores in
a year.
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he growth in the Indian Banking Industry has been
more qualitative than quantitative and it is
expected to remain the same in the coming years.
Based on the projections made in the "India Vision 2020"
prepared by the Planning Commission and the Draft 10th
Plan, the report forecasts that the pace of expansion in
the balance-sheets of banks is likely to decelerate. The
total assets of all scheduled commercial banks by end-
March 2010 is estimated at Rs 40,90,000 crores. That will
comprise about 65 per cent of GDP at current market
prices as compared to 67 per cent in 2002-03. Bank
assets are expected to grow at an annual composite rate
of 13.4 per cent during the rest of the decade as against
the growth rate of 16.7 per cent that existed between
1994-95 and 2002-03. It is expected that there will be
large additions to the capital base and reserves on the
liability side.
T
The Indian Banking Industry can be categorized into non-
scheduled banks and scheduled banks. Scheduled banks
constitute of commercial banks and co-operative banks.
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There are about 67,000 branches of Scheduled banks
spread across India. As far as the present scenario is
concerned the Banking Industry in India is going through
a transitional phase.
The Public Sector Banks (PSBs), which are the base of the
Banking sector in India account for more than 78 per cent
of the total banking industry assets. Unfortunately they
are burdened with excessive Non Performing assets
(NPAs), massive manpower and lack of modern
technology. On the other hand the Private Sector Banks
are making tremendous progress. They are leaders in
Internet banking, mobile banking, phone banking, ATMs.
As far as foreign banks are concerned they are likely to
succeed in the Indian Banking Industry.
In the Indian Banking Industry some of the Private Sector
Banks operating are IDBI Bank, ING Vyasa Bank, SBI
Commercial and International Bank Ltd, Bank of
Rajasthan Ltd. and banks from the Public Sector include
Punjab National bank, Vijaya Bank, UCO Bank, Oriental
Bank, Allahabad Bank among others. ANZ Grindlays Bank,
ABN-AMRO Bank, American Express Bank Ltd, Citibank
are some of the foreign banks operating in the IndianBanking Industry.
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PRESENT HEADS:
Mr. Amitabh Chaturbedi - Managing Director
& CEO.
G.N.Bajpai - Chairman.
PROFILE:Dhanlaxmi Bank Ltd (BSE: 532180, NSE: DHANBANK) is an old
private sector bank headquartered in Thrissur city, Kerala, the
"Cultural Capital of Kerala". It is headed by Amitabh Chaturvedi,
Managing Director and CEO of the bank. The bank is focusing
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mostly on Southern states like Karnataka, Tamil Nadu, Andhra
Pradesh and Kerala. In 2009, bank started a brand transformation
initiative which will include changing the logo and related
branding treatment across all its customer touch-points.
History
Incorporated in November 1927 at Thrissur, Kerala by a group of
ambitious entrepreneurs, Dhanlaxmi Bank Ltd. started business
with Rs. 11,000 as capital and seven employees. It became a
Scheduled Commercial Bank in 1977, and in 2009, was awarded
approvals by the Reserve Bank of India for opening 66 branches.
The Bank's Board of Directors is comprised of eminent
professionals who provide leadership and guidance to a strong,
multi skilled management team. Its comprehensive range of
banking and financial services and its extensive nationwide
presence has set the stage for an era of unprecedented growth.
Name Change
The bank has also changed its name from Dhanalakshmi Bank to
Dhanlaxmi Bank which will have a new corporate identity
retaining the core values of trust and heritage built by the bank.
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FITCH, a leading international branding and design consultancy
had designed the new identity for the bank.
Branches and ATM
At present Dhanlaxmi Bank is expanded his branch network up to
275 Branches and more to go. In 2000 Dhanlaxmi Bank installed
his 1st ATM machine but now he has 456 ATMS all across the
country.
Partnerships
The Dhanlaxmi Bank has an agreement with Bajaj Alliance
Insurance Company Ltd, as their corporate agent. The bank is also
a depository participant of NSDL (National Security Depository
Limited) offering Demat services through select branches. Bank is
offering Online trading in association with Testimony securities. Ithas partnered AGS InfoTech for installation of ATMs. It offers VISA
branded debit and credit cards to customers.
Vision & Mission
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"To become a strong and innovative bank with integrity and social
responsibility and to maximize customer satisfaction and the
satisfaction of its employees, shareholders and the community."
Financial Inclusion Initiatives
Surpassed the RBI's benchmark of priority sector lending of40% by advancing Rs. 1,409 crores as at March end 2010,representing 43.61%.
Surpassed RBI's recommended norm of 18% advances withrespect to agricultural credit by lending Rs.601.99 crores asat March end 2010, representing 18.62%.
Outstanding of Rs. 477.14 crores were under weakersections, representing 10.31% as against the RBI benchmarkof 10% as at March end 2010.
Outstanding in the area of micro credit totaled Rs. 270.62
crores as at March end 2010.
Credit facilities availed by SHGs stood at Rs.60.97 crores asat March end 2010.
Kissan Credit Cards for Rs. 3.82 crores were issued to 1200farmers as at March end 2010.
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Opened 1,00,010 no-frills accounts with outstanding of Rs.23.46 crores as at March end 2010, as part of financialinclusion initiatives.
The Dhanlaxmi Bank serviced a business of 8,212 crores(US$1.82 billion) as on 31.03.2009 comprising deposits of 4,969crores (US$1.1 billion) and advances of 3,243 crores (US$719.95million). The bank made a net profit of 57.45 crores (US$12.75million) for the year ended 31st March 2009. The CapitalAdequacy Ratio of the Bank as on 31.03.2009 was 14.44% (BaselI) and 15.38% (Basel II) and its net worth exceeded 400 crores(US$88.8 million) as on that date. The banks business growth
rates during the year 2008-09 far exceeded that of the bankingindustry.
The Dhanlaxmi Bank has deployed technology widely as aninstrument for enhancing the quality of customer service. It hasintroduced Centralized Banking Solution (CBS) on the Flex cubePlatform at all its branches for extendinganywhere/anytime/anyhow banking to its clientele throughmultiple delivery channels. The bank has set-up a state-of-the-artData Centre in Bangalore, to keep the networked system
operational round the clock. A Disaster Recovery Centre is alsooperational atThrissur for meeting various contingencies.
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Achievements
Serviced business worth Rs. 12,155 crores as on 31 March
2010, comprising deposits worth Rs. 7098 crores andadvances worth Rs. 5056 crores.
Earned a net profit of Rs. 23.30 crores for the financial yearended 31st March 2010, with a capital adequacy ratio of12.99% (Basel II) during the same period.
Put in place the Real Time Gross Settlement (RTGS) andNational Electronic Fund Transfer (NEFT) systems to facilitatelarge value payments and settlements online in real time, ona transaction-by-transaction basis.
Set up NRI Boutiques (Relationship Centers) across ninelocations in Kerala and Tamil Nadu, with plans to openspecialized NRI outlets at potential locations with emphasison impeccable service levels.
Dispensed Micro Credit among private and public banks inKerala, the Bank's outstanding under micro credit was Rs.270.62 crores at the end of March 2009.
Attained ISO 9001-2000 certification for the Bank's corporateoffice at Thrissur and industrial finance branch at Kochi.
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Milestones
1927 - Founded on 14 November, 1927, at Thrissur, Kerala
1975 - Set up the first branch outside the home state of Kerala,at Chennai Mount Road
1977 - Designated as Scheduled Commercial Bank by theReserve Bank of India (RBI)
1980 - 100-strong branch network
1986 - Total business of Rs. 100 crores
1996 - First public issue. Total business of Rs. 1,000 crores
2000 - Installed the first ATM
2002 - First Rights Issue
2002 - Platinum Jubilee year
2007 - Total business of Rs. 5,000 crores.80th Anniversary year
2008- Total business of Rs. 7,500 crores. Second Rights Issue
2009/10- Expanded branch network to 270 branches. Totalbusiness surpassed Rs. 12,000 crores.
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Financial Status:
ParticularsRs in Crores
20092010
Net Worth 424.48 440.08
Total Debts 4,968.81 7,219.03
Other liabilities provision 249.53 427.78Total Liabilities 5642.82 8086.89
Cash & Balance with Bank 291.07 137.43
Cash & Balance with RBI 394.99 612.90
Advances 3,196.06 5,006.26
Investments 1,567.36 2,027.79
Net Block 46.21 60.64
Capital work in progress 0.00 18.82Other Assets 147.13 223.04
Total Assets 5642.82 8086.89
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Share Price
BSE: 532180 | NSE: DHANBANK | ISIN: INE680A01011 | Banks - Private Sector
107.70 0.60 (0.56%)
LOW 106.70 ------- HIGH 108.80
BSE: Mar 09, 15:55
Open Price 107.95 Volume 27718
High Price 108.80 52 Wk High 212.50
Low Price 106.70 52 Wk Low 94.00
Prev. Close 107.10
107.75 0.30 (0.28%)LOW 107.00 ------- HIGH 108.95
NSE: Mar 09, 16:31
Open Price 108.00 Volume 116493
High Price 108.95 52 Wk High 212.20
Low Price 107.00 52 Wk Low 94.00
Prev. Close 107.45
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Services
PERSONA
L
CORPOR
ATE
NRI
BANKING
FINANCIAL
PLANNING
MICRO
&AGRO
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CORPORATE BANKING
NRI BANKING
CASH
MANAGEM
CREDITS
SALARY
AMOUNT
FOREX &
TRADE
ACCOUNT
S &DEPOSITS
MONEY
TRANSFER
NRI
PROPERT
Y LOANS
INVESTME
NTS
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MICRO & AGRO BANKING
FINANCIAL PLANNING
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Job assisgned
As I mentioned earlier that I was working as a salesman in
Dhanlaxmi Bank. My products are Mutual Funds of ICICI &
KOTAK MAHINDRA.
Though the both Banks have many products under their Mutual
Fund category but I was given training and asked for selling some
of their products which dicsussed below.
At first like to discuss what is mutual fund?
An open-ended fund operated by an investment company which
raises money from shareholders and invests in a group ofassets,
in accordance with a stated set ofobjectives. Mutual fundsraise
money by selling shares of the fund to the public, much like any
other type ofcompany can sell stock in itself to the public. Mutual
funds then take the money they receive from the sale of their
shares (along with any money made from previous investments)and use it to purchase various investment vehicles, such as
stocks, bonds and money market instruments. In return for the
money they give to the fund when purchasing shares,
shareholders receive an equityposition in the fund and, in effect,
in each of its underlying securities:
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Categories of Mutual Fund
An investor can invest in fund by two methods:
(a) Lump sum (at a time) and (b) SIP (monthly basis)
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LUMPSUM
Here investor has to pay the amount according to his choice at
lumsum means at a single time depositing the amount accpording
to the plan.
SIP
Systematic Investment plan is an investment philosophy that
encourages you to invest small amounts that works towardsrealising the goals of your life.
SIP instills a discipline that requires us to set aside an affordable
amount of money every month that gets invested in a mutual
fund of your choice (that is best suited to meet your objective).
SIP helps you to start investing at an early age to meet the
greater expenses of your life. Saving a small sum of money
regularly makes money work with greater power of compounding
with significant impact on wealth accumulation. Systematic
Investment Plan (SIP) is a convenient way to accumulate wealth in
a disciplined manner over a long-term period. It helps you to
invest regularly in small installments and thereby build wealth
over a period of time.
SIP is a method of investing in a mutual funds scheme. Mutual
fund schemes are offered by the Asset Management companies
(AMC) to customers through
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A distributor. The Bank acts as a distributor of Mutual Fund
products for the AMC to the customers. A customer wanting to
invest in a mutual fund scheme can avail of the Systematic
Investment Plan option through any Bank.
A investor can invest with a minimum amount fo Rs.1000 per
month and minimum for 6 months only.
Advantages of SIP
SIP helps you to start investing at an early age to meet thegreater expenses of your life. Saving a small sum of moneyregularly makes money work with greater power of compoundingwith significant impact on wealth accumulation.
Power of compounding
Investment Guru suggests that a person should start investingearly. The main reason of this is to meet with the benefit ofcompound interest. Let's understand it better with the help of anexample. A saves Rs. 10,000 per year @ 8% p.a. from the age of30. B also saves same amount of money but from the age of 35.When both A and B receive their money invested at the age of 60,then the fund of A will be Rs. 12.23 lakhs while the fund of B will
be just Rs. 7.89 lakhs. Thus it is clear that the difference ofinvestment of Rs. 50,000 in the initial years puts impact of morethan Rs. 4 lakhs in the last years. This is because of the power ofcompounding. Longer the period of your investment, more will bethe returns. Now suppose that A invest Rs. 50,000 after every 5years from the age of 35 instead of investing Rs. 10,000 eachyear. In such a case, his money invested will be same (which isRs. 3 lakhs) but he will get fund of Rs. 10.43 lakhs at the age of
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60. This clarifies that person losses the advantage of compoundinterest receivable in initial years in spite of investing sameamount of money at later time period.
Rupee Cost Averaging
It is beneficial mainly for investment in shares. When you investan equal amount of money at regular intervals in a fund, then youbuy more units of stock at the time of low price of money. Thus,your price per share or per unit average price keeps ondecreasing with the passage of time. This is the policy of averagecost of rupee which is created for an intelligent investor of longterm. This facility reduces the risk of investment in volatilemarket and keeps you comfortable in the journey full offluctuations in the market. The people, who invest through SIP,can handle the timing of downs of the market well equally to thetiming of market ups. The average cost of your investment is
lower through SIP even when you pass through the phases of upsor downs of the market.
Convenience and Regularity
SIP gives you the convenience to pay through Axis BankElectronic clearance service (ECS) or Auto Debit. You can decidethe amount and the mutual fund scheme. A fixed amount will
automatically get debited from your account on a date specifiedby you.
Disciplined approach towards investment
Since you invest regularly,it makes you disciplined in yoursavings,which leads to wealth accumulation. Disciplined investingis vital to earning good returns over a longer time frame.
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Convinient
It is very convenient way of investment. You have to only submitduly filled nomination form along with the cheque, by which the
cheque will be deposited in mutual fund on the said date by youand share unit will come in your account.
Other advantages
No tax or charge is levied on the deposit or withdrawal of moneyin SIP investment. The tax levied on capital gain (whereverapplicable) under it depends upon the time of investment.
Investment Manager of Dhanlaxmi Bank peenya Branch
Mr. Sandeep told me to basically focus on SIP as it is
affordable, attractive and very popular in the market.
Name of the Products
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ICICI Prudential Focused Bluechip Equity Fund: It is an
open-ended equity scheme that aims to maximize long-term total
return by investing in equity and equity related securities of about
20 large-cap companies.Here, the fund invests in large and well established stocks,
chosen without any sector bias, which are industry leaders with
strong management and financial strength. They run their
companies on proven business models, enjoy a competitive edge,
have a sustainable market share and expected to rapidly grow
over next 3-5 years.
ICICI Prudential Discovery Fund: It is an open-ended
diversified equity fund that follows value investment philosophy
by investing in stcoks available at a discount with the potential to
realize its fair value over long term.
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ICICI Prudential Dynamic Fund: It has the ability to adjust to
changing market comditions. The fund has the flexibility to take a
stance of Attack or Defense as per the market condition. Thehelps in our aim to igve the best to our customers in todays
market scenario.
ICICI Prudential Infrastructure Fund : It is an open ended
equity fund that focuses on the core infrastructure sector and
other imfrastructure related sectors such as
cement,power,telecom,oil and gas,construction,banking etc.
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Organizational Structure (as a whole)
Managing Director & CEO : Mr. Amitabh Chaturvedi
Chairman : Mr. G.N Bajpai
Independent Director : Mr. Ghanshyam Das
Independent Director : Mr. k .Srikanth Reddy
Independent Director : Mr. Sateesh Kumar Andra
Independent Director : Mr. V. Rao Chalasani
Independent Director : Mr. S. Santhana Krishnan
Independent Director : Mr. Shailesh Haribhakti
Organizational Structure (for peenya branch)
Branch Manager : Mr. Suveer Sinha
Branch Relationship Manager : Mr. Sandeep Kumar
sinha
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Swot Analysis
Strengths
Dhanlaxmi Bank has professional, dedicated and well-trained
manpower.
It is fully computerized and techno-savvy. Dhanlaxmi Bank iscomplied with Capital Adequacy requirements and prudential
norms.
Weakness
Although highly networked, the number of branches is limited.
Opportunities
Being in private sector, Dhanlaxmi Banks enjoy high level of
autonomy facilitating them for faster decision making.
With full computerization, they can offer cost-effective services
like ATMs, Electronic Fund Transfer, etc.
To face stiff competition, they can innovate new products and
services and achieve high Customer satisfaction.
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Threats
Expansion of foreign banks in the post WTO era poses severecompetition. RBI /GOI relaxation of FDI investment norms causeworry among the managements.
FINDINGS AND SUGGESTIONS
Findings
The study of organization structure of the indicates thatinvestment consultants must have links with marketingmanager.
Proper recruitment channel is used in the company forselection of the employees.
Proper stress is given to select the different possible
potential sources of information.
Enquiries are made from the different parties in the form oftelephonic calls to ensure the services at right time.
Right sources of information is selected by making thecomparative analysis on basis of quality, time and otherfacilities etc.
Proper inspection procedure is adopted in the company andthe rejections are made by authorized person.
Proper arrangements are made for recruitment.
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The catalogues are not maintained at centre place in thecompany.
Suggestions
There should be a system for job evaluation, which helps the
organization to know which employee is efficient, which is
inefficient or who are works according to the expectation
and who are not.
There should be a proper control system to check the
performance of employees. In the marketing department there should be fixed standard
for the each and every consultant who leads high
productivity and efficiency of employees.
A scientific system of following up needs to be developed.
Marketing department is not functioning in a scientific
manner so, much improvement is required.
Special instruction should be given to agents for selling
certain products.
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Conclusions
After going through some investment plans in my project work. I
got awareness about Mutual Funds. In this plan suitable for
investment depends upon the customers, who willing to take risk.
There are several factors that show high risk & low risk for who
acquire more wealth they can enter into high risk in that they can
earn more profit but less stability. In low risk factor moderate
profit but stability this one suitable for monthly salary person
between((10k-20k) from my point of view person have to allocate
the amount for their essential then they can invest rest of the
amount in Mutual Funds for their future requirements.
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