listen - next generation ringback-tone product

PORTO

MARCH 26, 2014

LISTEN NEXT GENERATION RBT PRODUCT

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• Products and distribution so far focused on feature phones;

• Lack of a good product/value proposition for smartphones;

• Carriers have lost touch points with consumers, leading to a decline in

RBT revenues due to less focus and effort on the marketing

MOBILE ENTERTAINMENT IS A BIG BUSINESS …

… BUT THE RBT OFFERING HAS NOT ADAPTED.

WHY CREATE LISTEN?

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CHANGING THE MODEL FROM OLD…

THE REINVENTION OF RINGBACK TONES

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THE REINVENTION OF RINGBACK TONES

… TO NEW.

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I CAN PLAY A LOVE SONG FOR MY GIRLFRIEND

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OR A BIRTHDAY SONG ON HER SPECIAL DAY

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I CAN TELL MY FRIENDS THAT I’M IN A MEETING

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OR LET THEM KNOW THAT I’M AT THE GYM

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INTRODUCING

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LISTEN

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WHO IS THE TARGET FOR LISTEN?

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WHO IS THE TARGET FOR LISTEN?

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RN B2B Platform Carrier core-network

Content Mgmt.

Billing

User Management

Reporting & Settlement

RBT Player

Core Network

RBT Profile

Storefronts

iPhone App

Android App

Mobile WEB

En

d u

sers RNWK

D2C

Marketing

Content (right holders)

TRADITIONAL CARRIER ROLE

WHAT IS THE OPPORTUNITY FOR THE ECOSYSTEM?

MNO NEW

CARRIER ROLE

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THERE ARE MULTIPLE BUSINESS MODELS TO LEVERAGE THIS

HUGE AUDIO INVENTORY:

WHAT IS THE OPPORTUNITY FOR THE ECOSYSTEM?

DEVELOPERS

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IN ADDITION, SMARTPHONES ARE CONTEXT-AWARE. THIS ALLOWS

INFORMATION TO BE TRANSMITTED BACK TO CALLERS:

WHAT IS THE OPPORTUNITY FOR THE ECOSYSTEM?

DEVELOPERS

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WHAT IS THE OPPORTUNITY FOR THE ECOSYSTEM?

DEVELOPERS

RN IS DEVELOPING AN OPEN PLATFORM BASED ON RESTFUL API TO

UNLEASH CREATIVITY FROM DEVELOPERS TO CREATE ENDLESS

USE CASES IN ORDER TO MONETIZE THIS INVENTORY:

MULTIPLE BUSINESS MODELS DIVERSIFIED INFORMATION SET

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WHAT IS THE OPPORTUNITY FOR THE ECOSYSTEM?

LISTEN OPEN ECOSYSTEM API

(LOEA)

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METRICS (JAN-MAR) • CPGA driven down 48%

• 422% Growth

LESSONS LEARNED

• Seasonal performs better

then generic themes (3X

conv. rate)

• iPhone targeting performs

better than Android

targeting

-

200

400

600

800

1,000

1,200

1,400

1,600

1,800

Jan Feb Mar

Subscriber Growth

LISTEN UK CAMPAIGN PERFORMANCE

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HOW DO WE MARKET LISTEN?

UTILIZATION OF KEYWORDS:

FREEMIUM, SEO, VIRALITY, MOBILE CAMPAIGNS ENGAGEMENT

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The user clicks on the banner and lands on the landing page

The user clicks on GET IT NOW and gets subscribed

The user lands on the thank you page

AD CAMPAIGN FLOW

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WHAT NEXT?

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WHY LISTEN WILL BE

SUCCESSFUL