linuxtag co creating

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Open Source and Co-Creation

Mitch Lieberman June 26, 2009

2 ©2009 SugarCRM Inc. All rights reserved.

About SugarCRM

 Founded in April 2004  To build a better CRM platform using open source software as a

better, more powerful development model

 Present  4,500 Customers in 30 countries  Over 500,000 users on 60,000 systems  115,000 Community members  150 Partners on five continents

 Future  To leverage the cloud to make the now mature platform available to

business users worldwide, while maintaining our OS heritage

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The concept of co-creation is that it is a collaborative effort between and among customers and a company working together for the common good – beyond what either party could accomplish individually."

©2009 SugarCRM Inc. All rights reserved.

The economy is tight

Creating value in new ways is good!

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Open Source collaboration was (and is) ahead of the curve.

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Open Source collaboration 15 years plus:"

-Forums" -Groups" -Chat" -ICQ" -Blogs

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Some tools are new, but the rules to engage are the same:"

-Forums (still popular)" -Google docs" -Wikis" -Twitter" -Facebook

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While it might seem so, this is not an intellectual exercise.

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It is about energy and emotion

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We are all trying to get to the same place.

Working together is more efficient

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You are asking people for time

Be respectful

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People love to talk

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Encourage and facilitate

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It cannot be a one-way street

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Conversations need to be real.

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Make no mistake, it is hard work

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You will get back, only what you put in to it.

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Don’t try to hide ‘dirty laundry’ it will come back to haunt you.

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Show the mess – it will earn trust

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Tell people something new or secret

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It may not always be pleasant

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But, watch your tone.

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If it is fun, maybe I will bring a friend

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Let me shout, if I need to

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The customers and participants may be more passionate than you.

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Give very specific tasks, instruct as much as you can get away with.

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A happy collaborator is also a great community leader

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A friend is always good to have around!

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Value is in the relationships that are enabled.

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Photos from Flickr.com/commons"

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Thank you!

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Mitch Lieberman Vice President, Strategic Solutions SugarCRM (www.sugarcrm.com) mitch.lieberman@sugarcrm.com @mjayliebs - Twitter