linuxtag co creating
DESCRIPTION
Given at Linuxtag Berlin, this was presentation focusing on helping open source companies engage their communities for the common good.TRANSCRIPT
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Open Source and Co-Creation
Mitch Lieberman June 26, 2009
2 ©2009 SugarCRM Inc. All rights reserved.
About SugarCRM
Founded in April 2004 To build a better CRM platform using open source software as a
better, more powerful development model
Present 4,500 Customers in 30 countries Over 500,000 users on 60,000 systems 115,000 Community members 150 Partners on five continents
Future To leverage the cloud to make the now mature platform available to
business users worldwide, while maintaining our OS heritage
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The concept of co-creation is that it is a collaborative effort between and among customers and a company working together for the common good – beyond what either party could accomplish individually."
©2009 SugarCRM Inc. All rights reserved.
The economy is tight
Creating value in new ways is good!
5 ©2009 SugarCRM Inc. All rights reserved.
Open Source collaboration was (and is) ahead of the curve.
05/08/09 ©2009 SugarCRM Inc. All rights reserved.
6 ©2009 SugarCRM Inc. All rights reserved.
Open Source collaboration 15 years plus:"
-Forums" -Groups" -Chat" -ICQ" -Blogs
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7 ©2009 SugarCRM Inc. All rights reserved.
Some tools are new, but the rules to engage are the same:"
-Forums (still popular)" -Google docs" -Wikis" -Twitter" -Facebook
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8 ©2009 SugarCRM Inc. All rights reserved.
While it might seem so, this is not an intellectual exercise.
05/08/09 ©2009 SugarCRM Inc. All rights reserved.
It is about energy and emotion
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We are all trying to get to the same place.
Working together is more efficient
©2009 SugarCRM Inc. All rights reserved.
You are asking people for time
Be respectful
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People love to talk
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Encourage and facilitate
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It cannot be a one-way street
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Conversations need to be real.
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©2009 SugarCRM Inc. All rights reserved.
Make no mistake, it is hard work
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You will get back, only what you put in to it.
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Don’t try to hide ‘dirty laundry’ it will come back to haunt you.
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Show the mess – it will earn trust
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Tell people something new or secret
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It may not always be pleasant
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But, watch your tone.
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If it is fun, maybe I will bring a friend
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Let me shout, if I need to
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The customers and participants may be more passionate than you.
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Give very specific tasks, instruct as much as you can get away with.
25 ©2009 SugarCRM Inc. All rights reserved.
A happy collaborator is also a great community leader
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26 ©2009 SugarCRM Inc. All rights reserved.
A friend is always good to have around!
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27 ©2009 SugarCRM Inc. All rights reserved.
Value is in the relationships that are enabled.
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Photos from Flickr.com/commons"
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Thank you!
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Mitch Lieberman Vice President, Strategic Solutions SugarCRM (www.sugarcrm.com) [email protected] @mjayliebs - Twitter