linkedin tips and techniques

Social Media Networking:

LinkedIn Tips and TechniquesBusiness Connections of Greater Madison

June 16, 2009Sponsor: University of Phoenix

Wendy Soucie Consulting LLC, All Rights Reserved Copyright 2009

2

What questions do You need answered?

It’s not what you know,it’s who you know.

3

In social media, who you know—or who knows you—is what can make all the difference.

Network – Contribute – Participate

Social Media Defined

4

“Social Media is, at its most basic sense, a shift in how people discover, read, and share news and information and content. It's a fusion of sociology and technology, transforming monologue (one to many) into dialog (many to many.).”

Brain Solis, principal at FutureWorks PR

Social Media Networking - Poll

5

How many are on a Social Networking site?How many are just on LinkedIn?How many have over 100 connections?Who has recommendations?Who has given recommendations?

What Are Social Networks

6

Professional Social Networks

7

Why LinkedIn?

8www.freefoto.com

How can LinkedIn help?

9

Your Job SearchMore ExposureHave your network help you

Your BusinessExtends your reachNew member every second

Why

10

Controlled connections

Minimal advertising

Address book

Prospect book

Link to your blog/RSS Feed

Few applications

LinkedIn: Networking Goals

11

Objectives?

Targets?

Time?

Commitment?Be a part of LinkedIn

Areas of Focus

12

Profile – Personal, Company

Connections

Recommendations

Groups

Q&A

Areas of Focus - Profile

13

Personal Profile Tips

14

Add Linkedin signature to everything

Personal Profile Tips

15

Collect your resume info

Consider search content carefully

Get your photo updated

Change/Edit all generic links

Use status updates

Personal Profile Tips

16

Picture - 4MBHeader/Headline - 120 Summary - high level

bio/brochure - 2000 Specialties - 500

Experience Education Interests - 750Groups/Associations - 750Contact Settings - 1000

Personal Profile Tips

17

Work History

What does the company do?

Who do they do it for?

Where do they operate?

What was your role?

What made you special?

Personal Profile

18

Company Profile

19

Search for your company

Claim it

Add your company

Get employees connected

Consider search

Company Profile

20

21

Size of your network is important

Download LinkedIn Outlook and IE Toolbars

Set Personal/Company targets

Start with the people you know

You get 3,000 invitations

Areas of Focus - Connections

22

Areas of Focus - Connections

Area of Focus - Recommendations

23

Provide them for others Unsolicited

Personalize your request “You recently heard me speak during the BCGM at University of

Phoenix on June 16th. If you feel comfortable, I would appreciate your recommendation on my presentation style, material covered, and/or if you received value for the time spent.”

Respect time

Reflection of you

Area of Focus - LinkedIn Groups

24

Existing Groups

Create a Group

Monitor / Listen

Participate

Bring Value

Groups

25

Group Discussion

26

Area Focus - LinkedIn Q&A

27

Monitor questions for topics

Respond to position you/company as thought leader

In some cases recommend your company as prospective vendor

Provide Brand Awareness

28

29

30

LinkedIn Blog Feed

31

Tag only those posts you want to show upWordpressTypepad

LinkedIn Presentations

32

Brand ManagementExtend your personal brand

Requires: Slideshare AccountGoogle Presentation Account

33

Attract Customers to Profile

34

Have a Plan – I can helpDefine your business purpose

Assess where your customers are

Secure company/personal name

Engage customers and clients

Follow thought leaders

Build your network

Add value

Measure35

Contact :

36

Wendy SoucieWendy Soucie Consulting LLCPhone: 608-225-1985wsoucie@wendysoucie.com

Presentations Given Page

www.wendysoucie.comwww.linkedin.com/in/wendysouciewww.twitter.com/wendysouciewww.facebook.com/wendy.soucie

Social Media Networking:

LinkedIn Tips and Techniques

Wendy Soucie Consulting LLC copyright 2009, all rights reserved