linkedin marketing tips - how to seo your linkedin profile
TRANSCRIPT
AccessMarketingCompany.com // 720.536.8650 // [email protected]
How to:SEO Your LinkedIn Profile#SEO4LinkedIn
AccessMarketingCompany.com // 720.536.8650 // [email protected]
Icebreakers
Show of hands…1. How many of you login to LinkedIn
at least once per week?
2. How many of you would consider
it a valuable resource?
2
AccessMarketingCompany.com // 720.536.8650 // [email protected]
Introduction
LinkedIn Activity • 1 post
• 3 recommendations
• 1 group joined
• 3 comments
Networking Activity • 8 events
Katherine Sirimarco | Director of Marketing ProgramsProfile and Website Stats • 46 views
• 76 website visits
• 10 leads
AccessMarketingCompany.com // 720.536.8650 // [email protected] // 720.536.8650 // [email protected]
Slow and Steady Wins the Race
4
With a little over 45 minutes a week, what if I said you could:• Put your resume on the top of the pile (job seeker)
• Fill your funnel with leads (marketers)
• Push qualified leads over the finish line (sales)
AccessMarketingCompany.com // 720.536.8650 // [email protected]
Optimize Your Profile // Use the Platform
Just because you’re
an “All-Star” doesn’t
mean you’ll get
results
Profile Strength
AccessMarketingCompany.com // 720.536.8650 // [email protected]
Get FOUND
Get to All-Star Status • Your industry and location
• An up-to-date current position (with a description)
• Two past positions
• Your education
• Your skills (minimum of 3)
• A profile photo
• At least 50 connections
Example
AccessMarketingCompany.com // 720.536.8650 // [email protected]
Where to SEO
1. Headline
2. Summary
3. Public profile URL
4. Job position descriptions
5. Assets and links
AccessMarketingCompany.com // 720.536.8650 // [email protected]
Increase Your Visibility
• Post at least once per week (Buffer)
• Join at least one group per month (limit 100)
• Comment on one post per week (group or Pulse article)
• Peep at least two prospects profiles, no contact!
Example
AccessMarketingCompany.com // 720.536.8650 // [email protected]
Give (and GET) More Kudos
of Americans seek recommendations from friends and family when considering a purchase
82%
AccessMarketingCompany.com // 720.536.8650 // [email protected]
30-Day ChallengeWeekly EffortPost at least once per week (Buffer) ~ 15 minutes
Comment on one post per week (group or Pulse article) ~ 15 minutesPeep at least two prospects profiles per week, no contact! ~ 15 minutes
Monthly EffortJoin at least one group per month (limit 100) ~ 15 minutes
Ask for two recommendations per month ~ 1 hour
Weekly Time Requirement: ~ 1 hour
AccessMarketingCompany.com // 720.536.8650 // [email protected]
Next Up: Advanced Ways Marketing and Sales Can Use LinkedIn for Selling
Link Up With Us@accessmarketing 720.536.8650