linkedin student information session - 7 august 2014

Welcome to the Graduate Information Session

August 7, 2014

Resident EMEA LinkedIn Grad Gurus

Charles HardyLeading LinkedIn's engagement with Higher Education / Universities / Business Schools in EMEA

Lindsay BradyInsights & Data Expert on our Student & Grad audience

Lauren FogartyGraduate Employer Branding Expert

Higher Education Engagement

Charles HardyEducation Engagement LeadLinkedIn

4

The Economic Graph

Mapping every global connection between…

EMPLOYERS1. Find Talent

2. Build Brand Engagement

3. Streamline Process

UNIVERSITIES

1. Attract Students

2. Career Centres

3. Alumni Relations

Community

Career

Identity Insights

STUDENTS

Alumni Parents Teachers

LinkedIn provides the environment to bring all parties together

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Choosing a Direction

Getting There

CO

LL

EG

E

YE

AR

SChoosing University

Faculty Engagement

Research

Postgraduate study?

Alumni Network

Success at 1st Job

Internships

Finding 1st Job

Help students at every milestone

To help their students get hired– Search opportunities and be sourced by employers– Sell their capabilities and potential– Network for opportunities– Gather intelligence

Employability – the university’s brand

Tracking – data on graduate destination and career paths

Engagement – with students/alumni now and in future

Why do Universities want their students on LinkedIn?

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1. Direct to Students– Resources for using LinkedIn– Dedicated UK student site and videos– Direct marketing via several social media channels

students.linkedin.com/uk

Driving this student growth on LinkedIn

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2. Through Universities– Development of relevant tools

e.g. University Pages, Alumni tool– Resource Centre

Training materials– Direct engagement / coaching for influencers

Careers Staff Academics

Driving this student growth on LinkedIn

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LinkedIn Confidential ©2013 All Rights Reserved

Launch of University Pages on LinkedIn - Marrying DATA and BRAND

Unparalleled graduate destination data

Unparalleled graduate destination data

Unparalleled graduate destination data

Unparalleled graduate destination data

Unparalleled graduate destination data

Unparalleled graduate destination data

Support

Advocacy

Mandatory

• Profile clinics

• Via Careers & Academics

• All students must be on LinkedIn

What are universities doing to promote LinkedIn with their students?

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Using data for informed strategic decisions

Lindsay BradyInsights & Data ExpertLinkedIn

Competition for graduates is on the increase

+4.3%

+10.2%*

2013

2014

% increase in UK graduate vacancies each year

Source: AGR Bi Annual Reporthttp://agr.org.uk/Press-Releases/graduate-vacancies-predicted-to-rise-by-102-this-year#.U33dNvldW4I

prediction based on survey data

13% of LinkedIn members are students & recent graduates….

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…and this is our fastest growing segment

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…spread around the globe

Americas

49%

EMEA

30% APAC

21%

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Who are these student members in the UK?

LinkedIn Confidential ©2013 All Rights Reserved

Who are these student members in the UK?

LinkedIn Confidential ©2013 All Rights Reserved

What is your companies recruitment strategy? Do you know which universities your grads are coming from?

Are you recruiting at the right campuses?

Why should you focus on engaging students on LinkedIn?

34% of Students in Europe will look for opportunities on LinkedIn

Source: LinkedIn Job Seeker Survey May 2013 1,134 respondents

Where can you engage UK students on LinkedIn?

Connect & Communicate

48% Network with others

Research People & Companies

64% Learn about what others are doing

Professional Insights

65% consume content or contribute to discussions

Seek Career Opportunities

15% Actively researchjob opportunities

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Connect & Communicate

Students are actively building a network…..

In June 2014, students in the UK added 10% more connections to their

network than professionals

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Research People & Companies

Students are researching the network and updating their profiles…..

In June 2014, students in the UK updated their LinkedIn profile 1.5x more than

professionals

LinkedIn Confidential ©2013 All Rights Reserved

Seek Career Opportunities

UK students are actively looking for career opportunities…..

UK students are 1.5x more likely to view at least one job per month than

professionals

LinkedIn Confidential ©2013 All Rights Reserved

Professional Insights

Most popular content consumed by students in UK in June

Do you know what content resonates well with your target audience?

Professional Insights

Most popular content consumed by UK Students in the last month

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What factors do students consider when looking for a job?

Good work/life balance

A place I would be proud to work

Strong career path

Ability to make an impact

Culture that fits my personality

Strong employee development

Challenging work

Good relationship with your colleagues

Excellent compensation & benefits

Job security

52%

47%

46%

43%

41%

39%

37%

36%

33%

33%

Students in the UK are looking for jobs with balance

Source: LinkedIn Q3 2013 survey of 10,862 UK professionals 18-30 vs. 336 UK Students 18-30

What are UK LinkedIn student members looking for in a job?

Good work/life balance

A place I would be proud to work

Strong career path

Ability to make an impact

Culture that fits my personality

Strong employee development

Challenging work

Good relationship with your colleagues

Excellent compensation & benefits

Job security

52%

47%

46%

43%

41%

39%

37%

36%

33%

33%

UK Professionals UK Students

UK students have different priorities to professionals…

What are UK LinkedIn student members looking for in a job?

Source: LinkedIn Q3 2013 survey of 10,862 UK professionals 18-30 vs. 336 UK Students 18-30

…and these priorities are unique to UK students

European Students

1. Challenging Work

2. Good relationships with colleagues

3. Good work/life balance

4. Excellent compensation & benefits

5. Strong career path

UK Students

Source: LinkedIn Q3 2013 survey of 1,964 students 18-30 in Europe (exc Europe) vs. 336 in UK

What are LinkedIn student members looking for in a job?

vs.1. Good work/life balance

2. A place I would be proud to work at

3. Strong career path

4. Ability to make an impact

5. Culture that fits my personality

Want to find out more?

Lnkd.in/plan

Applying Insights to Marketing decisions

Lauren FogartyGlobal Solutions Lead

“Students are marketing themselves before they even graduate.”

40

Isabella establishes her professional identity on LinkedIn

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“A lot of Grads don’t know what they want to do.”

42

The student jobs portal makes it simple for grads to discover jobs

Student Jobs Portal

IsabellaEngineeringBEng, 2014

Mechanical EngineerNational Grid

XYZ Co.Nuclear Engineer

JOBS YOU MAY BE INTERESTED IN

Students are twice as likely to engage with a Job on Mobile

Amazon

XYZ Co.Engineer

JOBS YOU MAY BE INTERESTED IN

Engineer

PamelaComputer Science

BEng, 2013

Jobs automatically circulate – auto-matching & active searches

View Jobs on Mobile

Apply to Jobs on Mobile

Promote Student & Grad Jobs at Scale

Entry Level roles (Student, Intern, Graduate) on LinkedIn are free – Deloitte currently has these jobs automatically posted direct from ATS

“Segmentation is key.”

46

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Display specific content targeted at students

Start a conversation with your Student & Grad audience in Groups

“Better ROI for on Campus events.”

49

Collecting information manually is cumbersome and error-prone

Poor tracking and follow-up results in lost leads after the event

Limited visibility into success of event and into pipeline activity

Recruiting candidates at events is difficult todayWhether you’re collecting resumes or spreadsheets of candidate information…

Net-a-Porter

“CheckIn made us look slicker and matched our image as a technology driven business. Post-event we can now pro-

actively connect through LinkedIn with the most promising graduates.”

Lucy Birchenough, Recruitment Manager Net-a-Porter Group

“We don’t want more applicants!”

52

Source ahead of time like Trip Advisor

Start a new Following

Raise Awareness of your graduate program with media

Targeted Ads

Management Consultancy Client X

Goal: Raise Awareness of Graduate Programme to compete with “Big Four”

Solution: “Campus Drive” media campaign

Results: 575 quality candidates pipelined

Targeted InMails

Invite students to apply to your graduate programme

Targeted InMails

FMCG Client X

Goal: Quality over quantity. Pre-select their ideal graduate

candidates

Solution: “Campus Drive” media campaign

Results: 650 qualified candidates registered for graduate program online

workshop

3 key takeaways

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Start Today!

1. Post your Grad Jobs for FREE Students are twice as likely to view a job on LinkedIn than

a professional

2. Make sure you are displaying relevant student content 64% of UK Students members research people & companies

3. Target this audience with targeted marketing Request insights from your LinkedIn rep to identify ‘sweet spots.’