linkedin love-in. how to use linkedin better for your business
Post on 13-Nov-2014
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Welcome to D-School - Linkedin
• What we’ll cover• Why Linkedin & Why For Your Business?• Developing a Strategy & Making It Work• Tools & Resources
• Admin Stuff• Please type in your questions along the way• Audio/video check?• Screenshots? Yes! [Jing]
The Tools, The Process, The Knowledge
Why Linkedin?
• 2nd Largest Social Network in the World– 5.4 Million in Australia; 200 Million worldwide
(Quantcast)
• Strategy – WHY?• What are you “about”?• What is your value (WIIFM)?• How does Linkedin “fit” across your digital
ecosystem?• Your Content Strategy – WHAT?• Your Stories• Your Value• Conveying your value & stories• Your Customer Personas
Your CONTENT Drives Your Audience
• Share!• What is YOUR Original Content?– Not all sales– Your Business Value– WIIFM? “What’s In It For Me”
• Timing & Schedule– Do you have one?
Linkedin Basics• Have an excellent profile picture• Add a header image (new) - Pro• Use descriptive words in all of your profile sections• Change your key descriptor regularly• Update your profile regularly• Find YOUR Key Influencers & Follow Them• Update your status regularly with ‘amazing’ content
How To “Connect”
• Inbound or Outbound?– Inbound is about YOUR profile,
YOUR descriptions, the detail of YOUR profile and what YOU talk about
– Outbound is about YOUR Influencers & YOUR audience
• Same, But Different!• What is the MOST Annoying
form of “Real” Networking – selling, selling selling – don’t be ‘that’ guy.
1. Search for your Audience & your Influencers [Don’t Sell!]
2. Make it Personal! Create & use a short, saved introduction. Don’t be lazy and use the canned response [Don’t Sell!]
3. Once they have accepted, send a thank you! [DON’T SELL]
4. Send them a “soft” gift that might be able to help them – a checklist, a link to a PDF guide – not a brochure [Don’t Sell!]
5. If they are your target audience, use a tool like http://www.fivehundredplus.com/ to keep them informed and updated.
Outbound Connecting
Inbound Connecting
• Clear profile image• Descriptive header• Detailed profile• “Maximise” for your
search terms• Update regularly• “Humanspeak”!• Don’t be shy!• Don’t Ignore!
The Best Tools - Groups• Join up to 50– Make them count– Look “laterally”
• Become a Top Contributor by spending 5 minutes a day in a group, answering questions
• Should I create a Group?– Must be Value/Outcome based
How to Grow you Audience?
• Reciprocity – SHARE LIKE COMMENT• Interest Followers – Key People of Influence in
Your Industry• Add YOUR content to the mix– Value?– WIIFM?
• Be proactive & Outgoing. – “ASK” to connect– 5 Minutes/day
A Few Last Words• Connect Linkedin integrally across your entire
digital platform• Add Slideshare as some of your core content• Use Linkedin Publish & expand your group
work• Connect Twitter to your Linkedin posts• DON’T HARD SELL• Your industry influencers? WHO are they?• Your Schedule? WHAT is it?• Your Value? HOW do you deliver it?• Your ROI? WHERE is the Money?• EXPERIMENT & GET ACTIVE
• LIKE & Share others It’s not ALL about you!
Don’t Waste Your Time• Company Pages for Small Businesses• Ads – until you have a full digital platform• Don’t be boring!• But yes, Say hello!
Resources
• http://www.fivehundredplus.com/• au.linkedin.com/in/doylebuehler/• When to post?
http://www.fastcompany.com/3029019/work-smart/the-social-media-frequency-guide-how-often-to-post-to-facebook-twitter-linkedin-a
• http://www.forbes.com/sites/tjmccue/2013/11/29/15-plus-tech-tools-to-skyrocket-your-linkedin-profile-to-the-next-level/
Download the Free eBook NOW From
www.thedigitaldelusion.com/2
)1 300 681 911 * doyle@TheDigitalDelusion.com ü www.TheDigitalDelusion.com
Join My Next Webinar Wednesday
“Facebook Forays” http://bit.ly/facebook2999
D-School is Coming Soon!Stay in touch so you can be the first to get the inside track
What’s Next?
• Let’s Connect on Twitter @doylebuehler• Linkedin too!
au.linkedin.com/in/doylebuehler/• Need any Tips? Please email me with ANY
questions doyle@thedigitaldelusion.com• Call me 0413106880
Thank Your For Attending!
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