linkedin business boost

Boost Your Business and Raise Your

Profile

with LinkedIn

Des Walsh

Terri Cooper Networking BreakfastBroncos, Red Hill, Brisbane 25th May, 2011

disclaimer

This presentation is for information only, should not be taken as representing the official views of

LinkedIn and should not be construed as constituting business or financial advice.

Logos are copyright of the respective companies.

Optimising your profile Company profile The invitation game Recommendations Groups Answers, Polls & Other New Things

today we will look at

it's about getting better known

Would you like new customers?

Companies acquiring new customers through social media

Companies acquiring new customers through social media

Source: Adnews

Facebook 41%

Twitter 41%

LinkedIn 41%

Company Blog

46%

LinkedIn IPO shatters expectations

The Washington Post May 20, 2011

LinkedIn's share price more than doubles in IPO

Los Angeles TimesMay 21, 2011

LNKD - the buzz

overview 100 million+ members

More than half that number outside USA

Affluent, influential, educated membership

Includes execs from all Fortune 500

companies

Over 2 million companies have profiles on

site

New member every second (or faster)

2 million + Australia & New Zealand

http://linkedin.com/in/deswalsh

growing a network

Month Year Connections Network

Oct 2004 joined ?

Feb 2005 3 1,400

Mar 2005 46 133,600

Apr 2009 495 9,520,596

Dec 2009 585 12,081,785

May 2011 927 14,284,500

after a while it just grows like Topsy

navigating the nav bar

optimise your profile 1

optimise your profile 2

optimise your profile 3

Also edit:

Specialties

Positions held

Contact details

And remember - Keywords Rule!

don't forget your company profile

the invitation game

My rules (make your own to suit you)

it's not about friends, it's business

build a network, not a collection

you don't have to invite everyone

you don't have to accept every invitation

be personal (no boilerplate invitations)

the boilerplate invitation

recommendations

the easiest way I know to get testimonials

easier to get when you give first

bland is worse than useless

give (honestly) the kind of recommendation they

want

ask for the kind of recommendation you want

groups give extra leverage

create your own group

answers (but think “questions”)

polls for thought leadership

LinkedIn Today

Signal

5 takeaways

- put your best profile forward and keep it up to date

- get linked – of course

- explore the possibilities of LinkedIn

- integrate Linkedin as part of your social web presence

- engage – LinkedIn is becoming a place of communities

Slides: http://slideshare.net/des/linkedin-business-boost

coachingLinkedLeverage coaching options

http://deswalsh.com/coaching/linkedin-coaching/

For anyone attending today, special price on my

LinkedIn Profile Makeover

http://deswalsh.com/tybrisbane

questions

contacting Des

Most of my social links at http://xeesm.com/deswalsh

0413 089 355 | deswalsh@gmail.com

http://linkedin.com/in/deswalsh

Copyright stuff

All logos in this slide deck are copyright the respective owners. Permissions for downloaded images are listed with each slide deck in this series of webinars. The slide deck is copyright © Des Walsh 2011 and is intended for use of participants in the Social Media Webinar 2011 series. Please ask Des - deswalsh@gmail.com - if you wish to use it for other audiences: permission will not be unreasonably withheld.

Cartoon: “Internet famous” Hugh MacLeod gapingvoid.com