link building techniques
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Basic Link BuildingTechniques
Yvette M. DivinoSEO Jr. Specialist
What is Link Building?
• Off-page Optimization is also known as “Link Building”
• Link Building is the process of creating inbound links to one’s own website.
• Link building is one of the best ways to make your site popular.
Basic Link Building Techniques
Advantages of Link Building
• Increases search engine ranking
• Increases website traffic• Increases sales
Disadvantages of Link Building
O Time ConsumingO Chances of Reduced SalesO Low inbound links PR reduces website PR
Basic Link Building Techniques
DIRECTORY SUBMISSION
Two (2) Types of Directories:
– General Directories– Topic-Specific/Niche Directories
O “Directory submission” is a website optimization strategy that no website owner should ignore.
O It establishes the credibility of your websiteO Search engines like Google and Yahoo! love directories for
higher search result.O Niche Directories is necessary to create your business hype. O Permanent backlink assist with one time investment.
Basic Link Building Techniques
THE USE OF SOCIAL MEDIA SITES
– Social Bookmarking– Social Networking– Podcasting
Basic Link Building Techniques
Social Bookmark
• can let your website indexed by Google as soon as possible• can let your website get more traffic• can get a visitor to your site which may end up in
conversions
Sample: http://digg.com/news/technology/sell_your_ipad_online_4
Basic Link Building Techniques
Social Networking
• Create Profiles/Appears Real to the customers(visitors)• Able to advertise products and services• Connect/communicate with customers easily
Sample: http://www.facebook.com/cashforipadshttp://twitter.com/cashforipads
Basic Link Building Techniques
FORUM POSTING
– Register to a forum– Setting UP a forum signature
O It is important for getting traffic and quality back links that increase SERP. (Signature Link)
O great way to build a reputation online and get to know people who are the same interests as you
O Signature links will give more traffic & Massive link to your website.
Sample: http://www.theipadguide.com/forum/ipad-applications/what-your-favorite-ipad-app#comment-9003
Basic Link Building Techniques
CLASSIFIED AD POSTING
• Free posting • Paid Posting
O Useful way of announcing the Business, Products and Services
O Grab readers attention and direct him/her to the website from where products can be purchased or services requested.
O Powerful marketing tools, the foundation of today’s economic development.
O With guaranteed exposure and rapid results, free classifieds ads generate the customers you need for your business to maintain its prosperity.
Sample: http://adpostfreeforum.com/viewtopic.php?f=6&t=13673
Basic Link Building Techniques
BLOGGING
• Article Posting• Blog Posting• RSS Feeds Submission• Blog Commenting
Basic Link Building Techniques
Article Posting
• Can get quality backlinks to your website• Helps us to improve the traffic to our
website• Can get the attention of the potential
customers
Sample: http://ezinearticles.com/?Take-the-iOS-5-Advantage!&id=6750514
Basic Link Building Techniques
Blog Posting
• Blogs are more search engine friendly than websites.
• Blogs can drive more traffic to your website• Blogs can start for free or at very low cost• Blogs brings your ideas to the public• You can share information with your followers
Sample: http://sellmyelectronics.wordpress.com/
Basic Link Building Techniques
RSS Feeds Submission
• It might reach some bloggers and readers• Use as a reminder of your website and its
updates• To get noticed by RSS search engine• Drive more traffic
Basic Link Building Techniques
Blog Commenting
• Fast Backlinks• Engagement With Potential Customers• Meeting New People• Invitations to Guest Post
Sample: http://itss.br.psu.edu/Blog/post/2008/11/18/Welcome-to-the-ITSS-Blog.aspx
Basic Link Building Techniques
ARTICLE SUBMISSION and PRESS RELEASE SUBMISSION
• Category• Title• Author• Article Body• Signature or Resource Box
Basic Link Building Techniques
Basic Link Building Techniques
Link Wheel
Basic Link Building Techniques
Yvette M. Divino - SEOBasic Link Building Techniques
Contact/Find Me:
Facebook: http://www.facebook.com/yvette.divinoTwitter: http://twitter.com/#!/yhenggnehy
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