life & love of the beverage entrepreneur concept to first production

Life & Love of the Beverage Entrepreneur

Concept to First Production

I AM on a Mission to

change the world…

one sip at a time!

Mission Statement

OUR MISSION IS TO PROVIDE OVERWHELMING, LONG-TERM VALUE

TO OUR CLIENTS THROUGH OUR BROAD DEPTH OF KNOWLEDGE, EXPERIENCE

AND RELATIONSHIPS IN THE FOOD, BEVERAGE & SUPPLEMENT INDUSTRIES,

WHILE ADHERING TO OUR HIGH STANDARDS OF QUALITY-FIRST,

TRIPLE BOTTOM LINE BUSINESS VALUES TO CO-CREATE SUPERIOR PRODUCTS

THAT HELP TO CHANGE THE WORLD FOR THE BETTER.

Eric Schnell, Founder & CEO MetaBrand

Build It Purposefully Great brands create great emotionGreat products become part of an everyday lifestyle Great companies don’t deliver a product, they deliver an experience

“In the factory, we make cosmetics; in the store, we sell hope”

“People don’t want ¼” drill bits, they want ¼” holes”

From Concept to…Understand

Your Product & Study your consumers!

• Unique qualities• Marketplace needs• Target demographic

UnderstandYour Product & Study your consumers!

From Concept to…

• Ingredients Quality• Cost Taste & Feel• Color & Aroma • Function

• Unique qualities• Marketplace needs• Target demographic

UnderstandYour Product & Study your consumers!

From Concept to…

• Unique qualities• Marketplace needs• Target demographic

Retail & pricing strategy •

Promotional strategy •

• Ingredients Quality• Cost Taste & Feel• Color & Aroma • Function

UnderstandYour Product & Study your consumers!

From Concept to…

• Unique qualities• Marketplace needs• Target demographic

Build awareness •Drive trial •

Inspire consumption •

• Ingredients Quality• Cost Taste & Feel• Color & Aroma • Function

Retail & pricing strategy •

Promotional strategy •

UnderstandYour Product & Study your consumers!

From Concept to…

• Unique qualities• Marketplace needs• Target demographic

• Ingredients Quality• Cost Taste & Feel• Color & Aroma • Function

Build awareness •Drive trial •

Inspire consumption •

Retail & pricing strategy •

Promotional strategy •

UnderstandYour Product & Study your consumers!

From Concept to…

… to first production