life & love of the beverage entrepreneur concept to first production
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Life & Love of the Beverage Entrepreneur Concept to First Production . I AM on a Mission to change the world… one sip at a time!. Mission Statement. OUR MISSION IS TO PROVIDE OVERWHELMING, LONG-TERM VALUE - PowerPoint PPT PresentationTRANSCRIPT
Life & Love of the Beverage Entrepreneur
Concept to First Production
I AM on a Mission to
change the world…
one sip at a time!
Mission Statement
OUR MISSION IS TO PROVIDE OVERWHELMING, LONG-TERM VALUE
TO OUR CLIENTS THROUGH OUR BROAD DEPTH OF KNOWLEDGE, EXPERIENCE
AND RELATIONSHIPS IN THE FOOD, BEVERAGE & SUPPLEMENT INDUSTRIES,
WHILE ADHERING TO OUR HIGH STANDARDS OF QUALITY-FIRST,
TRIPLE BOTTOM LINE BUSINESS VALUES TO CO-CREATE SUPERIOR PRODUCTS
THAT HELP TO CHANGE THE WORLD FOR THE BETTER.
Eric Schnell, Founder & CEO MetaBrand
Build It Purposefully Great brands create great emotionGreat products become part of an everyday lifestyle Great companies don’t deliver a product, they deliver an experience
“In the factory, we make cosmetics; in the store, we sell hope”
“People don’t want ¼” drill bits, they want ¼” holes”
From Concept to…Understand
Your Product & Study your consumers!
• Unique qualities• Marketplace needs• Target demographic
UnderstandYour Product & Study your consumers!
From Concept to…
• Ingredients Quality• Cost Taste & Feel• Color & Aroma • Function
• Unique qualities• Marketplace needs• Target demographic
UnderstandYour Product & Study your consumers!
From Concept to…
• Unique qualities• Marketplace needs• Target demographic
Retail & pricing strategy •
Promotional strategy •
• Ingredients Quality• Cost Taste & Feel• Color & Aroma • Function
UnderstandYour Product & Study your consumers!
From Concept to…
• Unique qualities• Marketplace needs• Target demographic
Build awareness •Drive trial •
Inspire consumption •
• Ingredients Quality• Cost Taste & Feel• Color & Aroma • Function
Retail & pricing strategy •
Promotional strategy •
UnderstandYour Product & Study your consumers!
From Concept to…
• Unique qualities• Marketplace needs• Target demographic
• Ingredients Quality• Cost Taste & Feel• Color & Aroma • Function
Build awareness •Drive trial •
Inspire consumption •
Retail & pricing strategy •
Promotional strategy •
UnderstandYour Product & Study your consumers!
From Concept to…
… to first production
