let's get digital

LET’S GETDIGITAL.

Association of Asian Indian Women of OhioJune 28, 2015

I am…………..

I love social media,and I have for awhile!

• 13: built first website

• 14: developed first e-newsletter

• 19: joined social media: Friendster

• 20: joined MySpace

• 21: joined Facebook

• 22: graduated college in Public Affairs Journalism

• 22: got first marketing job after college

• 25: landed job that involved social media

• 30: transitioned to job dedicated to digital

@ReenaSGoodwinTwitter | Instagram | Pinterest | LinkedIn

On the agenda for

today…

• Social media: then and now

• Popular social networks

• The Social Shift

• Getting started

HOW DO YOU USE SOCIAL MEDIA?

First thing’s first…

Top 10 Reasons• Social interaction

• Keeping up to date with others

• Information seeking

• Passing time

• Entertainment

• Relaxation

• Expression of Opinions

• Subject matter to talk about

• Convenience

• Sharing Information

Whiting & Williams study, 2013

SOCIAL MEDIA: THEN

SOCIAL MEDIA: NOW

ONE IN FOUR PEOPLE USE SOCIAL MEDIA…

…and they probably use Facebook.

…and they probably use Facebook

NOT JUST FOR THE KIDS

Social Media London, 2015

In the United States alone:• 20.5% of Facebook users will be in the 25-34

demographic.

• 22.6% of Twitter users will be in the 18-24 demographic with 52.9 million users in total in 2015.

• 22% of Pinterest users, similar to Facebook, will be in the 25-34 demographic.

• Instagram falls second behind Facebook (156.5 million) for total number of users with a figure of 60.3 million in 2015, increasing to 65.3 million in 2016.

• The 65+ demographic will see the largest increase in social media users to 16.6 million from 2015-2016.

1. Facebook• Largest global social

network

• 1.39 billion users

• Almost 80% of Facebook activity is via mobile

• 350 million photos uploaded daily

• 1.3 million pieces of content shared every minute of every day

Jeff Bullas: Awesome Facts and Statistics You Need to Check Out, 2015

2. YouTube• Second biggest search engine

• YouTube has more than 1 billion users

• Hundreds of millions of hours watched, generating billions of views each day

• The number of hours people are watching on YouTube each month is up 50% year on year

• 300 hours of video are uploaded to YouTube every minute

• Half of YouTube views are on mobile devices

YouTube, 2015

3. Twitter• The place for breaking news

on the social web

• 288 million monthly active users

• 80% of Twitter users use the network on their mobile devices

• Great for celebrities

• 140 characters a Tweet

• Moving towards more visual

Jeff Bullas, Twitter Facts and Stats, 2015

4. Instagram• Owned by Facebook

• More than 300 million active users every month – less than 1/3 in the United States

• 64% of Instagram users are women, 36% are men.

• 73% of Instagrammers are between 15 and 35 years old. Jeff Bullas, Instagram Facts and Stats, 2015

5. Pinterest • Visual social bookmarking site

• 81% of users are Female

• Median age of 40

• Most pinned categories: Food & Drink, DIY & Crafts, Home Décor, Holidays & Events

• All about inspiration = huge opportunity for brands

• Men signing up faster than ever Cision: 25 Pinterest Facts, Stats, and PR Best Practices, 2015

6. Snapchat

• Send photos and short video clips that vanish within 10 seconds

• 100 million daily active users that send roughly 400 million Snapchats per day

• 71% of Snapchat users are under the age of 25

• 70% of users are women

• 77% are in college

• Great for brands to share coupons

Business Insider, Snapchat Active Users Exceed 30 million

7. Tumblr • Social blogging network

• 420 million Tumblr users and 217 million Tumblr blogs

• Nearly 115 million Tumblr posts per day

• 50% of Tumblr users access the site through the mobile app

• Average number of times a Tumblr post is reblogged: 14

8. LinkedIn • Social meets professional

• More than 350 million users (107 million in the U.S.)

• The only social network of these not banned in China

• Predominantly male

• 17 minutes a month spent on LinkedIn on average

• Tip: listing your skills gets your profile viewed 13x more

THEN:

The Social Shift

NOW:The Social Shift

The Social ShiftMOBILE IS MONUMENTAL

Indian digital

@bdutt

@scroll_in

@medianama

Tips for Getting Started

1.) Decide on which social networks are right for you

2.) Determine personal social use v. professional social use

3.) Consider privacy/safety issues

4.) Don’t forget to post varied amounts of content and often!

Questions & Discussion

Thank you!

Prepared by:

Reena S. Goodwinreenasgoodwin@gmail.com@reenasgoodwin

For:Association of Asian Indian Women of OhioSunday, June 28, 2015