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MID TERM {INTERVIEW} Selma Kusnandar - B14 Professional Practice Feb ‘16 mid term assignment

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MidTerm Project

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Page 1: Let's Get Inspired!

MID TERM{INTERVIEW}

Selma Kusnandar - B14 Professional Practice Feb ‘16 mid term assignment

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ARGO SUMARWOTO Head department of Visual Communication at Raffles Design Institute Jakarta.

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What is your current job?Lecture at Raffles Design Institute Jakarta and

freelance graphic designer.

What is your current possition?Head department of Visual Communication at

Raffles Design Institute Jakarta.

What was your major when you are in college?

Visual Communication, Bachelor of Design at Swinburne University, Melbourne.

What made you choose Arts and Design?

Because I like to draw, inspired by comic book such as marvel, DC and dragon ball.

When did you start loving and deciding that this is your passion?

Starting from 15 years old, doing painting with oil painting and start to help an artist. By doing

painting I earned money before graduate.

Can you share your personal career journey? When did you start your first job? What was your first job?

And how was it feel?I start my first job by wracking a yard, landscaping (1994) and I’m being paid $12 per hour, working from 3-7pm every day. I’m doing this for 2 years.

My boss is a old famous painters in US, starting from there I learn how to pain and lead me to take

visual communication as my major.

Do you work with your passion? How can you find your true passion?

Yes, I love it. Well it is not something to find, its need to be developed, it will have stress problem,

but it is a good stress that I can enjoy when facing it.

What do you think about the role of graphic design in this world?Quite important. The role of it and the value is different things, we as a graphic designer we communicate things visually. without visual everything will look basic and boring.

What do you think about the role of graphic design in indonesia? And Jakarta/ especially? Do you see any positive or negative progression?In Jakarta many designers do graphic design to earn money. But now a days, there is a positive progres-sion, now a days graphic designer is not well paid but it better but there are more knowledge about it.

How do you find your daily inspira-tions?Students, kids brain all over the place, they give ideas.

Can you share a bit about the man-aging process when you first deal with clients? Any advice that I must remember?Clients don’t know anything, they give order where they don’t know anything. So my advice is be patient.

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SUMMARYWhat had I learnt from Mr Argo Sumarwoto is we can learn new things from anyone. In his case, he learn how to paint while he is working as a part time garderner and lead him to his passion, creative world and become a designer. The key to success is don’t stop learning and do it patiently.

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Bety AdiatiCEO of Srengenge AdvertisingManaging Directorof Srengenge Culture Lab (Research company),Yogyakarta

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What is your current job?Work on the area of creative, marketing communi-

cation and consumer research

What is your current possition?CEO of Srengenge Advertising

Managing Director of Srengenge Culture Lab (Research company)

What is your company name?PT Srengenge Cipta Imaji

Can you tell me a little bit about your company?

PT Srengenge Cipta Imagi is a creative and commu-nication company, consist of:

1.Srengenge Advertsing Agency - the major client is Bank BRI

2. Srengenge Culture Lam (rRsearch company) - the major client is BAT - British American Tobaco.

3. Srengenge Idea Lab (Creative centre, Digital & start up company)

Note :- Idea Lab has launched Life style brand call ARXA

- Idea Lab has launched Culinary Portal : JAJAN JOGJA

What was your major when you are in college?

Communication and Anthropology (Master).

What make you choose working at advertising agency?

Dynamic and challenging business

When did you start loving and decid-ing that this is your passion?

2nd year in advertising

Can you share your personal career journey? When did you start your first job? What was your first job?

And how was it feel?Started in Advertising (1990) focus on Media Dept for 5 years - end up as a Media Manager. Move to

Client Service Dept for another 10 years, started from Account Manager until Group account Direc-

tor. Continue on company management as a General Manager. in 2009 move from Jakarta to

Yogya and started my own business - with 2 other partners (PT Srengenge Cipta Imaji). Focusing on

Advertising on the beginning then broaden the business covered Research, Digital and Creative (Life

style products design).

Do you work with your passion? How can you find your true passion?Yes. Love and enjoy my work.

What do you think about the role of graphic design in this world?important role, especially in creative industries.

How do you find your daily inspira-tions?by listening, seeing and talking to my surrounding and updating my self with news and active online searching

Can you share a bit about the man-aging process when you first deal with clients? Any advice that I must remember?get as much as possible any information about the client : we need to be knowledgable about who are we going to meet and to be deal with.

How many projects have to been handled? Types of projects?so many ... brand management, communication campaign from ATL, BTL (include event), Digital, Research.

What is your best advice for stu-dents like me who will enter the professional creative world?Broaden your view, don't limit yourself, openmind-ed. see, feel, think and explore the world more and do it with love. enjoy your work and life yet be responsible person.

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SUMMARYWhat had I learnt from Ms Bety Adiati is we have to do what we love and enjoy it. We can get inspiration from everywhere, music , movies and every-where. what ever is our background if you are willing to learn you can be anyone you want.