lee brogden culberson chief mojo officer, professional mojo professionalmojo
Post on 15-Jan-2016
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Lee Brogden CulbersonChief Mojo Officer, Professional Mojo
www.ProfessionalMojo.comFacebook.com/ProfessionalMojo
Twitter.com/ProfessionlMojoBlogTalkTadio.com/ProfessionalMojo
First Steps to Facebook
http://www.ProfessionalMojo.com/NCBOR
About Us
2
Agenda
• What is difference between profile and page?• Important steps to set up a quality page.• Managing your page.• Get set for the follow-up.
– Work on your page– Fill out the appropriate areas– Post for a couple of weeks– Bring it with you!
3
Social Media Types
4
You are here.
How are your customers finding you?
5
Write down WHY you are using FB.
• Who is your audience?• What do you want them
to do?• Why should they join
your community?• What will they get from
you?• What will you ask them
to do?
6
Profile vs Page?
Profile: Personal, can add and seek out friends, can look at personal profiles, can share more readily, can geotag
Page: Public, indexed by Google, specifically made for business – can’t look at profiles
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Your Business Page
• Facebook.com/pages/create.php• Facebook.com/pages/create.php?migrate
8
Steps
• Choose category • Choose sub category• Upload photos to 5 photo strip• Like other pages and engage
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Resources – Engage (How Does FB Rank?)
• Events• Pictures/galleries• Podcasts• Videos• Articles• Discussions• Blogs
10
Who will do it? When?
It’s not all about you.
• Comment on other posts• Join other groups and
post• Search for members &
ask them to fan you• Highlight talent &
successes• Post fun stuff
• Share experiences• Post targeted discussions• Leadership should
participate• Be a hub of opinion and
resources – a go-to site for your area
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Publicize
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• Integrate Facebook widget• Create a redirect or URL
that’s easy
Then…• Grab the best content and
push into Facebook• Use the icons generously• Customize your page
Manage
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• Monitor daily• Post - How often?• Look at responses and
decide what content is most popular and when people are responding
Manage
• No activity• Crazy posts• Personal lapses• Hackers• Poor administration• Poor planning• Too controlling• Impatient
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Final Thoughts
• Slow and steady• Contact your folks
directly• Don’t spam.• Post occasional
entertaining statuses
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• Create awareness• Educate• Engage• Ask for action• Repeat engagement
What to do next.
• Set up your page• Update your info tab and about content• Add many, many photos and videos• Create a schedule of topics• Work it!• Bring it with you to next workshop
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Questions
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