lecture slides_1.3 - the opportunity analysis canvas (slides)
Post on 08-Apr-2016
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The Opportunity Analysis Canvas
• Goal of developing students’ – entrepreneurial mindset and– opportunity analysis skill set to– identify entrepreneurial opportunities
• Textbook– “The Opportunity Analysis Canvas”
• Available at www.opportunityanalysiscanvas.com as a $4.99 ebook
Where does the Opportunity Analysis Canvas fit within business models and plans?
Opportunity Analysis Canvas
Thinking Entrepreneurially
SeeingEntrepreneurially
ActingEntrepreneurially
Entrepreneurial Mindset
Entrepreneurial Motivation
Entrepreneurial Behaviors
Macroeconomic Changes
Industry Conditions
Industry Status
Competition
Value Curve
Opportunity Identification
The Opportunity Analysis Canvas is segmented into three categories.
ENTREPRENEURIAL MINDSETAchievementIndividualism
ControlFocus
Optimism
ENTREPRENEURIAL MOTIVATIONSelf‐efficacy
Cognitive motivationTolerance for ambiguity
ENTREPRENEURIAL BEHAVIORSConfidence
RiskInterpersonal relationship skills
Social capital
MACROECONOMIC CHANGESDemographicPsychographic
TechnicalSocietalPolitical
Regulatory
INDUSTRY CONDITIONSKnowledge conditionsDemand conditions
COMPETITIONLearning curve
Capital requirementsComplimentary assetsReputation effects
OPPORTUNITY IDENTIFICATION
Problem Solution
AdvantageTeam
INDUSTRY STATUSIndustry life cycleIndustry structure
VALUE CURVEEliminateReduceRaiseCreate
The Opportunity Analysis CanvasTM
Weekly Topics
1. Entrepreneurial Mindset
2. Entrepreneurial Motivation &
Behaviors
3. Customer Understanding
4. IndustryUnderstanding
5. Business Models 6. Business Planning
Video Lectures
• The opportunityanalysis canvas
• Entrepreneurs and strategic decisions
• Entrepreneurial mindset
• Entrepreneurial motivation
• Entrepreneurial behaviors
• Risk • Biases and
heuristics
• Exploring real market needs
• Satisfying real market needs
• Macro changes that increase new venture opportunities
• Assessing entrepreneurial opportunities
• Environmental assessment of entrepreneurial ventures
• Selecting the right industry
• Types of innovations
• Understanding customer adoption
• Strategic planning
• Business model canvas
• Patterns of business model generation
• Designing business models
• Strategies for business model generation
• Process for business model design
• Defining the business plan
• Objectives of the business plan
• Keys to raising financial capital
• Building financial statements
• Sources of financial capital
• Writing the business plan
Assignments EntrepreneurialMindset
Entrepreneurial Motivation &
Behaviors
Customer Analysis Industry Analysis Business Model CanvasAnalysis
Business PlanEvaluation
Our course plan integrates mindset + action through 6 segments
Summary
(1) ENTREPRENEURIALMINDSET
(2) ENTREPRENEURIALMOTIVATION
(3) ENTREPRENEURIALBEHAVIORS
(4) MACROECONOMIC CHANGES
(5) INDUSTRYCONDITIONS
(7) COMPETITION (9) OPPORTUNITY IDENTIFICATION
(6) INDUSTRYSTATUS
(8) VALUECURVE
• Opportunity Analysis Canvas is a tool for identifying and evaluating new venture opportunities− Structured into nine phases for thinking, seeing, and acting entrepreneurially
• For next time, Ch. 1 of “The Opportunity Analysis Canvas”− Available at www.opportunityanalysiscanvas.com
The Opportunity Analysis CanvasTM
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