The Opportunity Analysis Canvas

The Opportunity Analysis Canvas

• Goal of developing students’ – entrepreneurial mindset and– opportunity analysis skill set to– identify entrepreneurial opportunities

• Textbook– “The Opportunity Analysis Canvas”

• Available at www.opportunityanalysiscanvas.com as a $4.99 ebook

Where does the Opportunity Analysis Canvas fit within business models and plans?

Opportunity Analysis Canvas

Thinking Entrepreneurially

SeeingEntrepreneurially

ActingEntrepreneurially

Entrepreneurial Mindset

Entrepreneurial Motivation

Entrepreneurial Behaviors

Macroeconomic Changes

Industry Conditions

Industry Status

Competition

Value Curve

Opportunity Identification

The Opportunity Analysis Canvas is segmented into three categories.

ENTREPRENEURIAL MINDSETAchievementIndividualism

ControlFocus

Optimism 

ENTREPRENEURIAL MOTIVATIONSelf‐efficacy

Cognitive motivationTolerance for ambiguity

ENTREPRENEURIAL BEHAVIORSConfidence

RiskInterpersonal relationship skills

Social capital

MACROECONOMIC CHANGESDemographicPsychographic

TechnicalSocietalPolitical

Regulatory

INDUSTRY CONDITIONSKnowledge conditionsDemand conditions

COMPETITIONLearning curve

Capital requirementsComplimentary assetsReputation effects

OPPORTUNITY IDENTIFICATION

Problem Solution

AdvantageTeam

INDUSTRY STATUSIndustry life cycleIndustry structure

VALUE CURVEEliminateReduceRaiseCreate

The Opportunity Analysis CanvasTM

Weekly Topics

1. Entrepreneurial Mindset

2. Entrepreneurial Motivation &

Behaviors

3. Customer Understanding

4. IndustryUnderstanding

5. Business Models 6. Business Planning

Video Lectures

• The opportunityanalysis canvas

• Entrepreneurs and strategic decisions

• Entrepreneurial mindset

• Entrepreneurial motivation

• Entrepreneurial behaviors

• Risk • Biases and

heuristics

• Exploring real market needs

• Satisfying real market needs

• Macro changes that increase new venture opportunities

• Assessing entrepreneurial opportunities

• Environmental assessment of entrepreneurial ventures

• Selecting the right industry

• Types of innovations

• Understanding customer adoption

• Strategic planning

• Business model canvas

• Patterns of business model generation

• Designing business models

• Strategies for business model generation

• Process for business model design

• Defining the business plan

• Objectives of the business plan

• Keys to raising financial capital

• Building financial statements

• Sources of financial capital

• Writing the business plan

Assignments EntrepreneurialMindset

Entrepreneurial Motivation &

Behaviors

Customer Analysis Industry Analysis Business Model CanvasAnalysis

Business PlanEvaluation

Our course plan integrates mindset + action through 6 segments

Summary

(1) ENTREPRENEURIALMINDSET

(2) ENTREPRENEURIALMOTIVATION

(3) ENTREPRENEURIALBEHAVIORS

(4) MACROECONOMIC CHANGES

(5) INDUSTRYCONDITIONS

(7) COMPETITION (9) OPPORTUNITY IDENTIFICATION

(6) INDUSTRYSTATUS

(8) VALUECURVE

• Opportunity Analysis Canvas is a tool for identifying and evaluating new venture opportunities− Structured into nine phases for thinking, seeing, and acting entrepreneurially

• For next time, Ch. 1 of “The Opportunity Analysis Canvas”− Available at www.opportunityanalysiscanvas.com

The Opportunity Analysis CanvasTM